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Other Added - Travel Websites - How to Increase Your Traffic & Sales Guaranteed
Internet Presence - Case Study: Recipe for SuccessLearn how - anyone - can leverage this Case Study to build a visible Internet presence.I'm constantly amazed at the number of business professionals unaware of how straight forward it is to build a visible Internet presence. I recognize there may be business professionals who also don't care about this – whatever there reasons. That's fine.I'm writing this for business professionals who care about how they can leverage some very simple and non-technical concepts in an incremental attempt to impact either themselves or their businesses professionally.In July, I spoke at the San Francisco Chapter meeting of the Marketing Executives Networking Group about leveraging on-line networking platforms and article publishing sites to build a visible Internet presence.Many of the Silicon Valley Marketing Executives in attendance were amazed to learn how powerful on-line networking sites (e.g., Ecademy, et al.) and article publishing sites (e.g., EzineArticles, et al.) are to not only build a visible - personal - Internet presence, but they were also amazed to learn how you can leverage the exact same principles to drive a visible - corporate - Internet presence.I used an on-line networkin
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be exc
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.Affiliates, Do You Have An Affiliate Marketing Business Or Not?When we get rid of all the hype and over inflated promises, affiliate marketing can still be a sound proposition. It is feasible to make as much money with affiliate marketing as it is through a conventional online business that sells products or services.However, people who approach affiliate marketing as an opportunity to make some quick cash cannot truly regard themselves as running a business. Long term sustained profitability will be realized when the same due care and attention is paid to an affiliate marketing business as it would be paid to an offline business.What does this due care and a
Big Fat Warning
If your travel web site does not have these four primary elements clearly and quickly represented, you are missing opportunities, losing sales and may not survive in the tourism indsutry.
1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option
2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, activities 3. Answer questions and concerns a typical visitor may have
4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and address concerns
If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to giving you a booking or visiting your country.
What percentage of your total website visitors are converting into solid prospects and sale?
Probably not as much as you would like.
This article is not about web design and layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales from your travel website.
Create a desire to Visit your destination or travel with your company
Prospective travelers may or may not choose to visit your destination based on what they read on your web site – usually just your home page.
Read the article Tourist Safety and Security on Adventure Business Consultants, then you’ll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don’t grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.
If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be exci
It matters very little whether you are a selling rookie or a seasoned professional, sooner or later, you will find yourself mired in a selling slump. There are a number of actions you can take to shorten the duration of the slump, lessen the financial impact and reduce the emotional drain that a slump can cause you. This is 'Tip 3' in a series.Selling slumps are as perennial as the seasons but they don't need to destroy your career. Understand that they are part of the marketplace and they always will be. They are caused by a variety of factors but always keep in mind that you didn't just wake up 'dumb' one morning. When you understand that fact, it will be easier to recognize that the situation is temporary. In old writings authors often used the term, "it came to pass". They didn't use the term, "it came to stay".Tip #3: Intensify your Qualification Process. One of the comments that I have heard many times over the years when dealing with salespeople who encounter slumps during times of abundant leads is that they feel frustrated with investing so much time only to 'lose the sale'.It's hard to imagine a sales slump arriving during times of very high traffic. I assure you it d
Prospective travelers may or may not choose to visit your destination based on what they read on your web site – usually just your home page.
Read the article Tourist Safety and Security on Adventure Business Consultants, then you’ll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don’t grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.
If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be exc
It’s no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Poor traffic leads to disappointment and zero dollars in your pocket. This article outlines some simple techniques I use to drive traffic to my websites.I have 4 primary methods that I use to drive traffic to my website. They include writing articles, link exchanges, pay-per-click advertising and classified ads. Some of the methods are free but require a little more elbow grease while other methods require less work but do require an initial investment of money in order to get them started.The main method I use to attract traffic to my website is to write articles similar to the one you are reading. Based on my personal experiences this is the best way to encourage visitors to your website and I truly wish I had started using this method earlier. The beauty behind writing articles is the power it has to drastically improve your website both in terms of relevancy to the search engines and in visitors. For instance when I write an article I do so with the intent to encourage the reader of that article to visit my websites, this is benefit number 1.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be exc
Search Engine Optimization has emerged as a powerful Internet Marketing tool in recent years. Search Engine Optimization is the success story behind most of the web portals on internet. Search Engine Optimization is a complex, and articulate subject which requires deep understanding of Organic SEO.Search Engine Optimization is one of the techniques followed by webmasters, and seo experts across the world to make their respective websites rank on top. Without going into details of Search Engine Optimization techniques, I will take you through the various benefits, and drawbacks of this form of Marketing.Some of the benefits are: -1) You can optimize you website for keyword, and you don’t need to pay a single penny to search engines like google, yahoo, and msn.2) Some of the top level PPC keywords like “Online Casinos”, can cost you around thousands of dollars. If you can optimize your website for the same keyword on Natural listings, then you can make your website a golden goose.3) Your Google PR depends upon the number of inbound links to your website. Websites with higher PR are considered as popular websites, whereas those with lower PR are considered as low traffic website.Some of the drawbacks of Natural Search Engine Opt
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be exc
In a time when more and more people are seeking instant gratification and seem to have less and less time and patience, many salespeople are trying to rush their sale cycle. In my experience and opinion, they do so at their own peril. Speed, the attempt to rush the process, can significantly reduce the amount of referral business you can expect to generate from a completed sale. This is why.Master salespeople who perform their services at the highest levels understand that a carefully crafted sale resulting in a fully satisfied customer has the realistic potential to multiply the sales success many times over through ongoing referral business from that satisfied customer. In a highly competitive marketplace, salespeople must be aware of this fact.Speed selling rarely, if ever, creates a fully satisfied, longterm referral generating client. Not enough time is spent establishing rapport and developing valuable trust. The qualification process is usually rushed significantly. Salespeople generally push their own agenda rather than responding to the customer's need or problem.The prospect often gets a feeling that he or she is being pressured which diminishes or even destroys the sense of a pleasurable buying experience. In addition, quick sales, are
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.AdventureBizSuccess.com
www.Alaskadogsledding.com
www.Anotherland.com
www.california-river-rafting.com
www.tightlinesfishing.com
How-to Create Tourism Web Sites that Sell – Guaranteed
Here is one of the best resources to help you define and communicate your most important information to prospective visitors and guests. This will motivate them to call, e-mail and give you a booking: Tourism Marketing Success
This special print or E-book will take you step by step through the process and helps you create effective and profitable Tourism marketing communications for brochures web sites, tradeshow booths, advertising, videos and more.
Tourism Web Site Check List for Success
Web sites are a major part of the marketing success strategy used by international tourism promoters.
Prospective travelers may or may not choose to visit your region or use your tour, based on what they read on your web site – usually just your home page.
Your web site quickly communicates that your destinations and tours are fun, safe and secure.
Your web site effectively answers questions and concerns.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site.
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub-headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s.
Don’t forget that your web site must show up in the top 1 –20 positions of directories and search engines from a relevant key word search. Without this, no matter how well written and laid out your web site is, you will loose out on the majority of prospective clients. See www.AdventureBizSuccess.com for articles on search engine success and more E-marketing strategies for tourism professionals.
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