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  • Other Added - Living Your Brand on the Web - Part 2

    IT Support for Small Businesses - How to Build Your Business Without Breaking the Bank
    Building a small business is hard work. In the initial period of most small businesses, one or two people are trying to do everything until the business grows enough to diversify functions and hire assistance. While you
    r fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like F

    Office Furniture Imported From China is Growing in Volume
    The number of office furniture manufacturing facilities is increasing in China to meet with the demand and need in the US. Offering an amazing price discount for basically the same products as their US competitors, they
    Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.

    Tweak #1: Your Signature File

    A signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.

    Every signature file should include complete contact information so customers can contact you in their time. A signature can also include a tag line that reinforces your company's brand. Consider the following two options:

    Good Signature File:
    Mark Wilson
    President, Wilson Widgets
    876-555-1234
    mark@wilsonwidgets.com
    www.wilsonwidgets.com

    Better Signature File:
    Mark Wilson
    Wilson Widgets
    "We've Got Your Widgets Right Here"
    876-555-1234
    888-555-9876 toll free
    876-555-4321 fax
    www.wilsonwidgets.com
    Office Hours: M-F 7a-7p

    One step further, allowing employees to add a personal message of their own, and it makes for fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like Fr

    Restaurant Food Costing - Save Money and Increase Profits
    Every restaurant can benefit from proper food costing. Food costing is one of the most important elements for making your restaurant more profitable. Costing out your food enables you to have complete control over how mu
    plest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.

    Every signature file should include complete contact information so customers can contact you in their time. A signature can also include a tag line that reinforces your company's brand. Consider the following two options:

    Good Signature File:
    Mark Wilson
    President, Wilson Widgets
    876-555-1234
    mark@wilsonwidgets.com
    www.wilsonwidgets.com

    Better Signature File:
    Mark Wilson
    Wilson Widgets
    "We've Got Your Widgets Right Here"
    876-555-1234
    888-555-9876 toll free
    876-555-4321 fax
    www.wilsonwidgets.com
    Office Hours: M-F 7a-7p

    One step further, allowing employees to add a personal message of their own, and it makes for fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like F

    Why Hire a Security Consultant
    I have often been asked, “Why should I hire a security consultant to tell me what security measures my business needs?” I guess the biggest reason is if you know little to nothing about security, then you need to hire so
    n their time. A signature can also include a tag line that reinforces your company's brand. Consider the following two options:

    Good Signature File:
    Mark Wilson
    President, Wilson Widgets
    876-555-1234
    mark@wilsonwidgets.com
    www.wilsonwidgets.com

    Better Signature File:
    Mark Wilson
    Wilson Widgets
    "We've Got Your Widgets Right Here"
    876-555-1234
    888-555-9876 toll free
    876-555-4321 fax
    www.wilsonwidgets.com
    Office Hours: M-F 7a-7p

    One step further, allowing employees to add a personal message of their own, and it makes for fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like F

    Four Symptoms Your Small Business Accounting System Doesn't Work
    Every year about this time, I see too many accounting systems that don’t work… QuickBooks and PeachTree and Microsoft Small Business Accounting programs that don’t do what their small business users want or need.S
    e:
    Mark Wilson
    Wilson Widgets
    "We've Got Your Widgets Right Here"
    876-555-1234
    888-555-9876 toll free
    876-555-4321 fax
    www.wilsonwidgets.com
    Office Hours: M-F 7a-7p

    One step further, allowing employees to add a personal message of their own, and it makes for fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like F

    To Be Creative-Be Brief
    Creative people work best when they are given limitations. I know that sounds counterintuitive but is it true. These limitations help your creative team members focus so that the message they develop will be relevant, im
    r fun reading.

    Tweak #2: Subject Line Words of the Email

    There are only 40-60 letters to grab the attention of a perspective reader, so choose wisely. Get to the point and give a synopsis of what the email is about. Short, clean and simple is the rule of thumb here. Don't use words like Free, Fun, Pictures, Warning, or even non-alphanumeric's (*%&#@) that could be confused with spam. Simply state the message and allow the reader to read on.

    The purpose of this is to get as many eyes as possible on your company's message and brand.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.otheradded.com/article/8349/otheradded-Living-Your-Brand-on-the-Web--Part-2.html">Living Your Brand on the Web - Part 2</a>

    BB link (for phorums):
    [url=http://www.otheradded.com/article/8349/otheradded-Living-Your-Brand-on-the-Web--Part-2.html]Living Your Brand on the Web - Part 2[/url]

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