est chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite inter

We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst America’s top selling brands, this has been increasing for about the last 5-years. For instance look at GE Light bulbs sometime. They have not only the original light bulb that GE is known for they now have; Soft Pink, Crystal Clear, Original, Standard, Miser (The energy saving light bulb), and of course Party Light Bulbs in colors of yellow, red, green, blue, and orange.

If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.

Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of America’s largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite intere

Clear, Original, Standard, Miser (The energy saving light bulb), and of course Party Light Bulbs in colors of yellow, red, green, blue, and orange.

If you do not find this interesting perhaps you might find the line extension of Kingsford Charcoal interesting. 3-types now. What about Raid, the bug killer, they have it now for ants, slugs, flies and ants/roaches, Roaches only. Raid for the garage, for the bathroom, for the kitchen and for the garden. 7 different types. They own the entire space for bug killer on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.

Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of America’s largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite inter

ler on many a store shelf. And what about our famous Lego Brand? They already have all the Star Wars characters and hardware of spacecrafts, and structures.

Yes we are very aware of Lego Brands. Lego is very aggressive promoting their brand identity and expanding their customer base, they have something for everyone, We are on the leading edge of these trends and have read all the same books and sometimes it amazes me how many large corporations in America make such unfortunate mistakes with their brands. Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of America’s largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite inter

Lets look a Hot Wheels line extension. Garbage trucks, Fed Ex Vans, Over the Road 18 Wheelers, Skateboarders, SUVs etc. And Barbie, judging by their books, cars, houses and clothes-lines. Interesting that the founder died and they simply did what Wendy’s Hamburger did, use the PR to sell even more and extend the brand name even further, with books and video-tapes and newest lines. Look at Wendy’s launching a new hamburger early ahead of schedule. Who else is going for it on the grocery shelves of America’s largest chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite inter

est chains? Windex with now 7 colors; Blue Original, Clear Vinegar, Purple Mountain Anti-Bacterial green, Aqua, no drip no streak. Lysol same thing. And 409 cleaner? Original green. Misty Breeze, Orange Power. We have brands everywhere and they sell too.

Now then if you look at the Fast Food Restaurant Corporations and their Multi-Brand Franchises in the QSR Sector, we see the leader McDonalds has diversified quite a bit. Recently we did a Multi-Brand Franchising Report Observation and we were quite interested in what we found. Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many people are unaware of this because McDonald's has not connected the dots.

However other franchise companies, which franchise and have multiple brands have. The question shall always be do they co-market to the same customers or serve separate niches. Do they buy out their competition yet sell and take away an cannibalize their own same store sales? It depends, McDonalds seems to be targeting different customers although if you consider in the US people eat major meals 2-3 times per day and there are 7 days a week, we are talking about 14-21 opportunities to feed them, now obviously other than single males, most of our population will eat the majority of meals at home. However how many of those meals will be eaten out side the home and of those visits to QSRs how many can McDonalds pick up. Apparently after considering the additional 2 billion a year in sales, quite a few and remember McDonalds is in 141 countries thus far so perhaps the cannibalization discussed in the franchising industry is a US thing for McDonalds and is not affecting it's other brands here yet or all of it's overseas markets for it's stead fast Mickey Ds Brand.

Think about it Pizza, Chicken, Tacos, Italian and Pretzels? Oh yah that Hamburger thing will never work? Sure, that is what they told Ray Kroc in the beginning, guess they were wrong. And today we see some interesting new factors to be considered namely; The New American diets and how these different food types are effected by the new perception of Atkins, South Beach Diet, etc.

Some stores allow for multiple brands inside the same establishment, this is prevalent in Fa