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Other Added - Branding: What Not to Do
Every year Congressmen and Senators make promises to the people that put them in office. Hundreds of of those promises are made to minority groups in specific areas but most are made at a National level.Here are just a few of the Minority Grant P
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is c
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile.
Don't use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is ca
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it’s the real thing, I swear! Not one of those 1999 tech b
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is c
Medical billing industry has volumes of arcane terminology and payer- and time-dependent claim validity and pricing interpretation rules, facilitating massive payments of invalid or ineligible claims and denials of error-free claims. Process transparen
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is c
When people want to introduce a new product into the market, many companies rely on television, posters, magazines and newspapers in order to advertise.Unfortunately, these mediums are quite expensive so firms that are working on a small budget s
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is c
Next time you’re thinking of purchasing an entrance mat for your company building, think about the benefits of purchasing a logo mat instead.Even if you are loathed to replace your current entrance mat, then think of the many other areas a
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com.
If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe.
Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is.
Copyright 2005 Dina Giolitto. All rights reserved.
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