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Other Added - The MOST Expensive Mistake You Can Make
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere count
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional
There are two basic types of rollers used in conveyors. One is the load-bearing roller, which supports the weight of the material placed on the conveyor and helps to move it. These have to be selected mainly according to the weight that is to be carried.The other type is the ‘return’ or ‘lower’ Conveyor Roller. Some of these have pointed rubber rings in the center and flat ones at the ends. The pointed rings break up the remains of carried material sticking to the belt. The flat rings
So, they try to make a difference...and a profit.
But, running your own business is very hard. We all hear the statistics...one in five don't make it, every third small business fails, one out of two flop and on and on and on. Plus, small business owners have to wear a lot of hats: sales person, marketing manager, accountant, janitor, customer service representative, human resource department, etc...
You name it, small business owners do it.
The learning curve is great. And business owners make many mistakes. Some mistakes are just part of the growing process, while other mistakes may cost only a few bucks or thousands of dollars. But one mistake I am about to describe can be the MOST expensive mistake you can make in running a small business.
What's the mistake?
It is the very simple, but VERY costly mistake of having your logo, stationery, brochures, web site and all other marketing materials for your small business look cheap, poorly designed, thrown together and unprofessional.
Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realize the cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned into the mind of new prospects forever.
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional
If you’re looking for a conference or event giveaway that will be useful and effective in getting you the exposure that you need, conference bags and carrier bags for conference and event items might be the perfect answer. Several years ago, I attended a local event. The organizer escapes my mind, and I don’t recall even what the purpose of the event was. I do, however, remember one thing – the colorful and roomy white, red and blue carrier bag that was handed to me as soon as I entered. I re
You name it, small business owners do it.
The learning curve is great. And business owners make many mistakes. Some mistakes are just part of the growing process, while other mistakes may cost only a few bucks or thousands of dollars. But one mistake I am about to describe can be the MOST expensive mistake you can make in running a small business.
What's the mistake?
It is the very simple, but VERY costly mistake of having your logo, stationery, brochures, web site and all other marketing materials for your small business look cheap, poorly designed, thrown together and unprofessional.
Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realize the cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned into the mind of new prospects forever.
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional
If you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am conversant with.All over the world, Coca-Cola is known. People have come to trust their products. I guess if some folks travel to another planet and see a bottle of Coca-Cola they'll pop it open without asking questions.Why that level of trust?Coca-Cola is a worldwide bra
What's the mistake?
It is the very simple, but VERY costly mistake of having your logo, stationery, brochures, web site and all other marketing materials for your small business look cheap, poorly designed, thrown together and unprofessional.
Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realize the cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned into the mind of new prospects forever.
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional
In the world of advertising specialty, shirts occupy a special place. This is so because not only do people wear shirts for various occasions, but also because they last longer than other merchandise.An advertising specialty shirt can be a tee shirt, or a golf shirt. It can have long or short sleeves and can be distributed at various company-supported events like road races, golf tournaments, bike rides, etc. The shirts can be embroidered or silk-screened with a company's logo, name, s
Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realize the cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned into the mind of new prospects forever.
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional
What's the first thing you look for when buying a product or service online? Ok, after the price? ;-)That's right - testimonials! Rave reviews from other people who have used the product or service that you're considering investing in can make a huge difference in whether or not you take out your credit card, right?When potential clients or customers visit your website, they want to see the same thing. It makes them feel that much more comfortable that they're making a good choi
The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional.
Why is this mistake so costly? Simple. It's because most small businesses look alike. Most look cheap. Most look unprofessional. In an effort to "save money", most just throw their marketing materials together or hire the cheapest person they can find to design them. Because of this, they don't stand out from the crowd. They don't look like the experts they are and they don't attract clients, which is precisely why this mistake is so costly.
Is this how you look? Is this what you do? Is this what you have done? If you have, you have made a HUGE mistake. You must stand out from the crowd. You must be different. You must look different. You must show the world that you care enough to invest in professionally designed marketing materials.
If you don't stand out, if you don't look professional, if you look cheap, amateurish and thrown together, a few things will happen. Prospects will pass on your products or services and go to your competitors. You will not earn the price you are worth. You will not be trusted as the very best in your field. Prospects will view and judge you as someone you are not. You will have a very hard time building your reputation. Most importantly, you will lose money. Period.
The only way to stand out in the highly competitive marketplace and correct this mistake is by having a professional, reputable design firm create and produce all of your marketing materials. Having these materials professionally created is an investment, NOT an expense. Professionally de
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