Other Added - What Word Do You Own?

When I hear the word pyschology, I think of Dr. Phil.

When I hear the word motivation, I think of Tony Robbins.

When I hear the word marketing, I think of Seth Godin.

And when I hear the word closeout, I think of my Dad.

Why?

Because each of those people are individuals who, in MY mind, have the most expertise about, and most association with a particular word. That’s called word ownership.

In terms of personal branding, however, word ownership is a great advantage to your business. It differentiates you from your competitors, keeps you in the minds of the people you serve and positions you an expert. Ultimately, it’s a fundamental key to entrepreneurial success.

Origination
In Al Ries’s famous book, 22 Immutable Laws of Branding, he explains that if you want to build a brand, you must “focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.”

He also and said, “Forget about the laundry list of wonderful attributes your product has. You can't possibly associate them all with your brand name in a human mind. The key to getting into the consumer's mind is sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”

With that in mind, the first question to ask yourself is, “Do I already own a word?”

If so, congrats! You’re way ahead of the crowd. If not, that’s cool too. You’re reading the right article. (Odds are, you already DO own a word, you just don’t know it yet!)

To discover which word you own, ask yourself the following questions:

*If you looked up the word _______________ in the dictionary, you’d see a picture of my company

*If you googled the word ________________, the first ten pages would be my company’s website

*If was about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

*In my marketing materials, the one word you will find that no other company uses is ______________________

*If CNN called me for an interview, they’d want my expert opinion on _________________

*After people get to know me, they’ll never think about the word ________________ the same way again Is the Limited Liability Company the Right Entity for Your Business?
Should you operate your business as a corporation? Or is there another, simpler alternative?You've probably noticed that in the past decade there are more and more businesses with their names followed by the letters "LLC" instead of "Inc.". "LLC" stands for Limited Liability Company, is the newest type of legal entity that exists in the United States, and for many entrepreneurs it is the ideal marriage between the tax advantages of the limited partnership and the limited liability feature of the corporation. Now available in all 50 states---even to non-U.S. citizens--most likely the LLC should have a key place in your business structure.When it comes to legal entities for conducting business, limited liability companies are the newest kid on the block in the United States. The state of Wyoming was terms of personal branding, however, word ownership is a great advantage to your business. It differentiates you from your competitors, keeps you in the minds of the people you serve and positions you an expert. Ultimately, it’s a fundamental key to entrepreneurial success.

Origination
In Al Ries’s famous book, 22 Immutable Laws of Branding, he explains that if you want to build a brand, you must “focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.”

He also and said, “Forget about the laundry list of wonderful attributes your product has. You can't possibly associate them all with your brand name in a human mind. The key to getting into the consumer's mind is sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”

With that in mind, the first question to ask yourself is, “Do I already own a word?”

If so, congrats! You’re way ahead of the crowd. If not, that’s cool too. You’re reading the right article. (Odds are, you already DO own a word, you just don’t know it yet!)

To discover which word you own, ask yourself the following questions:

*If you looked up the word _______________ in the dictionary, you’d see a picture of my company

*If you googled the word ________________, the first ten pages would be my company’s website

*If was about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

*In my marketing materials, the one word you will find that no other company uses is ______________________

*If CNN called me for an interview, they’d want my expert opinion on _________________

*After people get to know me, they’ll never think about the word ________________ the same way again Business Credit Score Made Clear
When you are opening a business, you will need to ask for a loan to do so. This loan as well as company credit cards and other accounts will all affect your company’s credit score.You will need a good credit score if your company hopes to gain more funding for any reason. A business credit score will be assessed in a similar way to a personal credit score.All of the businesses transactions, payments, and enquiries will be taken into account and can be checked at any of the main business credit scoring bureaus, Equifax business, Experian business, Dun and Bradstreet, and Business Credit USA.Each of these companies will give you a different score but you will be able to see if you need to make any changes to your credit by paying off some debts or improving your interest rates.A business 's mind. A word that nobody else owns.”

He also and said, “Forget about the laundry list of wonderful attributes your product has. You can't possibly associate them all with your brand name in a human mind. The key to getting into the consumer's mind is sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”

With that in mind, the first question to ask yourself is, “Do I already own a word?”

If so, congrats! You’re way ahead of the crowd. If not, that’s cool too. You’re reading the right article. (Odds are, you already DO own a word, you just don’t know it yet!)

To discover which word you own, ask yourself the following questions:

*If you looked up the word _______________ in the dictionary, you’d see a picture of my company

*If you googled the word ________________, the first ten pages would be my company’s website

*If was about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

*In my marketing materials, the one word you will find that no other company uses is ______________________

*If CNN called me for an interview, they’d want my expert opinion on _________________

*After people get to know me, they’ll never think about the word ________________ the same way again How Branding, MarComm and CRM Relate
The most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more revenues. And we have to avoid losing revenues we are already getting.We will never grow our market share if we don’t keep in-creasing our revenues. We will also never grow our market share if we keep losing more revenues than we are getting.Each of these two strategic activities involves two functions:There are two broad ways to keep getting more revenues: 1. We have to convert more prospects into customers. 2. We have to get our existingdy own a word?”

If so, congrats! You’re way ahead of the crowd. If not, that’s cool too. You’re reading the right article. (Odds are, you already DO own a word, you just don’t know it yet!)

To discover which word you own, ask yourself the following questions:

*If you looked up the word _______________ in the dictionary, you’d see a picture of my company

*If you googled the word ________________, the first ten pages would be my company’s website

*If was about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

*In my marketing materials, the one word you will find that no other company uses is ______________________

*If CNN called me for an interview, they’d want my expert opinion on _________________

*After people get to know me, they’ll never think about the word ________________ the same way again Beta Testing, Anyone? 10 Potent Strategies for Achieving Success
Successful beta testing starts even before your system is born! Does that idea sound strange? It's not really that odd when you think that beta testing is meant to involve a methodical prove-in of a carefully designed system, such as an electronic device, Web site, or automated tool. It's not meant to be a hit-or-miss, cross-your-fingers-and-hope-everything's-OK Band-Aid that you can apply at the last minute.We've all seen examples of software programs -- even from well-known, respectable software companies -- that arrive on our desktops barely breathing. They seem to be full of bugs, and thereby cause us more grief than they help us carry out work. Or we try to use a Web site that looks great, but we can't get from the shopping cart to the order page. Or we buy a new widget, yet even using the instruction as about to give a speech to 10,000 people and one of the audience members came back stage and asked, “So, what’s your speech about?” I’d probably say ____________________

*In my marketing materials, the one word you will find that no other company uses is ______________________

*If CNN called me for an interview, they’d want my expert opinion on _________________

*After people get to know me, they’ll never think about the word ________________ the same way again

*The reason my customers love me so much is because I always help them with _________________

*If people were talking about me behind my back, they’d probably call me “The ____________ Guy”

Obviously, the goal of this exercise is to arrive at the same answer for every question. Now, if can't do that yet, here’s what to do. Ask those same questions to 20 of your closest friends, family members, customers and coworkers. They might match with some of your answers, they might be way off, they might even think of words that never occurred to you! But at least it will give you an objective perspective on your degree of word ownership.

Hey! That’s My Word!
Ok, now that you’ve explored some possibilities as to which word you own, you need to maintain that ownership. After all, that word is yours, baby! Nobody else in the world deserves to own it besides you! Here are some suggestions to make sure you keep it.

REGISTER IT: just for kicks, see if www.yourword.com is already taken. If not, get it! Domain names are like currency these days! If not, register a name with your word in the URL, i.e., www.thebotanyexpert.com or www.perfectfamilyphotos.com. This will better position you in search engines.

RESEARCH IT: find out everything you possibly can about your word. Search for books on Amazon with your word in the title. Go on Google, type in your word and spend an hour a week reading every entry you can. Look up the etymology of your word’s origin. Do anything you can to increase your knowledge because, after all, you’re the expert on that word!

RECORD IT: write and publish articles related to your word. Think of yourself as a syndicated columnist, whose weekly articles always have something to do with your word. And if you don’t like or have trouble writing, don’t worry. Just go online and search “article” + “your word.” Thousands of articles on your word w

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