how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spendi

In this day and age of the knowledge economy, information or knowledge is power. The more information you have, the more likely you are able to succeed. The same would hold true if you want to build a successful website. In order to analyze if your promotional efforts of the site is effective, you must have the correct information. But what are the different types of website analysis tools are available to you, and which of these best suit your needs? Is there an analysis technique that is more accurate than others in helping you decide which promotions are actually effective? Should you use your web host’s default statistics program, or are there other services worth considering? This chapter will give a brief overview of web analytics and their uses in the measurement of your website elements’ contribution to your business objectives.

There are basically two types of website analysis in use today, log file analysis and page tagging. Log file analysis reads the logs a server records on every transaction. However but this may be inaccurate due to the widespread use of page caching. The other technique, known as page tagging basically uses a JavaScript (PHP or ASP in some cases) to count the number of times an image (which may be invisible) is served to a visitor. This JavaScript can also pass along information about a particular page and the visitor.

Many web hosts offer a default statistics program to provide you with basic information. Keep in mind your web host may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through Google Analytics. This system offers a wide array of analysis tools, including reports for Marketing and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spendi

accurate than others in helping you decide which promotions are actually effective? Should you use your web host’s default statistics program, or are there other services worth considering? This chapter will give a brief overview of web analytics and their uses in the measurement of your website elements’ contribution to your business objectives.

There are basically two types of website analysis in use today, log file analysis and page tagging. Log file analysis reads the logs a server records on every transaction. However but this may be inaccurate due to the widespread use of page caching. The other technique, known as page tagging basically uses a JavaScript (PHP or ASP in some cases) to count the number of times an image (which may be invisible) is served to a visitor. This JavaScript can also pass along information about a particular page and the visitor.

Many web hosts offer a default statistics program to provide you with basic information. Keep in mind your web host may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through Google Analytics. This system offers a wide array of analysis tools, including reports for Marketing and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spendi

ecords on every transaction. However but this may be inaccurate due to the widespread use of page caching. The other technique, known as page tagging basically uses a JavaScript (PHP or ASP in some cases) to count the number of times an image (which may be invisible) is served to a visitor. This JavaScript can also pass along information about a particular page and the visitor.

Many web hosts offer a default statistics program to provide you with basic information. Keep in mind your web host may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through Google Analytics. This system offers a wide array of analysis tools, including reports for Marketing and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spendi

ost may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through Google Analytics. This system offers a wide array of analysis tools, including reports for Marketing and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spendi

how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you will tend to use different methods and it is imperative to track which ones work and which ones don’t. We call this technique split testing. With that information in mind, you’ll then repeat the steps that lead to success and stop spending time for strategies that don’t get results.