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Other Added - 20 Words That Kill - At Least When It Comes to Spam Filters
One of the most important factors that influence the search engine ranking of your site is the number of backlinks you have. Almost every search engine takes the number of backlinks into account while evaluating and ranking your site in the SERPs. The number of backlinks is the most important factor for ranking well in Google. Have doubts? Just type the key phrase “click here” in Google and check the first site that
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that h
Newsletters will help you keep in touch with your alumni.All of us would like to have repeat customers but by their very nature some of our businesses and services do not lend themselves to repeat customer. For example, one of my clients sells health insurance for only one company. Once you buy, you are not likely to buy from them again. In order for that person to be a repeat customer, you basically want them to
This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.
These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- for free
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that ha
There will always be differences between large and small companies. Businesses with unlimited resources can always fall back on money. Internally, employees can be enticed to remain at a job by a big raise or a bonus. Owners of smaller enterprises must find creative ways to keep their employees happy. There are plenty of ways, even with a smaller budget, to make your workers feel like their hard work is really appreciated!
These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- for free
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that h
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Is this correct? Yes and No. From a the
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- for free
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that h
Are you in a business that slows down around the holidays? Are there other times of the year when business is traditionally slow for you? I know very well how easy it is at times like this to moan and groan and worry about not making enough money. Or to obsess about what’s not working and think there must be something wrong if business is not flowing with the same regularity all year round.The truth is, it’s a fact
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that h
The greatest sharing of information doesn’t always happen in the classroom. The night prior to an event I spoke at in Scottsdale, Arizona the leadership team of this client was assembled at the Pinnacle Peak Patio Steakhouse; world-renown for cutting off any necktie that walks into their establishment and proudly hanging it from the ceiling.As we waited on our meals to arrive I was asked a very insightful question.
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.
The report will tell you
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