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Other Added - Ezine Publishers Avoid the Filtering Traps & Get Your Ezine Into Your Reader's Hands
Just because something is said to be on the cutting edge does not mean it’s right for your business. Staying focused on your overall strategy is far more important than jumping from one ‘great thing’ to another every week.It seems like there is something new in the Internet marketing field every week. It might be a new membership program that everyone is promoting, a new software product that is hailed as a ‘must have’ by every guru on the Web, or a new training series that ‘every serious business owner’ really needs to live up to their true potential.Beyond the smaller hype festivals we see every week, there are the larger trends that take shape and seem to rock the Internet marketing community as a whole. For example in
I personally use filtering software due to the hundreds o
Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients:1. Shoeboxes are for shoes, not business records.Pardon my candor but, you will never have a successful business if you don’t systematically track your income and expenses, who owes you money, and who you owe money to. This is absolutely crucial. You don’t have to have a big expensive computerized system, although a computer program like QuickBooks certainly does a beautiful job. You can keep track of everything with a pencil and paper if you like. But, you’ve got to track basic information in a systematic manner. Without this vital information your business cannot flourish and
There are two main types of filters: those installed on the end user's computer and server side programs used by Internet Service Providers. The most popular program used is http://SpamAssassin.org
So what does this mean to you as a publisher? If you want to make sure your ezine is being read you'll want to pay close attention to the tips given here. After all, do you spend your time writing a good ezine just to have it sent to the trash? I didn't think so.
Spam filters work by counting the words in your ezine that fall on their "target lists," each of which has been assigned a numeric value. After they're done "scanning" your email, they add up your score. If your total value is above a set number, it is determined to be "spam" and sent to the trash bin. Gone forever, and your subscribers are none the wiser. Filters search the message, the header, the subject line and looks at the formatting as well. To see what Spam Assassin looks at go to.... http://www.spamassassin.org/tests.html
I personally use filtering software due to the hundreds of
Many Americans would like to start a business of their own, perhaps work from home and they would like to start a business they can be successful at and something that people need and want. Having been in the mobile car washing industry for over 27 years; I can say that the mobile car wash business is a good business to start because it is very simple.Every year in the United States of America over 17 million cars are sold and many believe that we are an automobile society. Some people love their cars more than their own family. Many people spend over $40,000 just to buy a car.It therefore makes sense that start a mobile car wash business because it will be well received in your community, as there will be lots of cust
So what does this mean to you as a publisher? If you want to make sure your ezine is being read you'll want to pay close attention to the tips given here. After all, do you spend your time writing a good ezine just to have it sent to the trash? I didn't think so.
Spam filters work by counting the words in your ezine that fall on their "target lists," each of which has been assigned a numeric value. After they're done "scanning" your email, they add up your score. If your total value is above a set number, it is determined to be "spam" and sent to the trash bin. Gone forever, and your subscribers are none the wiser. Filters search the message, the header, the subject line and looks at the formatting as well. To see what Spam Assassin looks at go to.... http://www.spamassassin.org/tests.html
I personally use filtering software due to the hundreds o
A great way to increase interest in your business is to have a web presence on the Internet. This is done by having a web site that promotes and describes your business. Getting visitors to come and visit your web site.Creating articles in your field of expertise is a great way to begin promoting your site. Articles spread those all-important links across the Internet without the mind numbing process of sending out link exchange requests. Better still, webmasters who reprint articles rarely ask for reciprocal links back to their sites.The benefit of writing an article builds over time. Thankfully, articles require no ongoing maintenance once they are written and submitted. Other options like newsletters, blogs, and f
Spam filters work by counting the words in your ezine that fall on their "target lists," each of which has been assigned a numeric value. After they're done "scanning" your email, they add up your score. If your total value is above a set number, it is determined to be "spam" and sent to the trash bin. Gone forever, and your subscribers are none the wiser. Filters search the message, the header, the subject line and looks at the formatting as well. To see what Spam Assassin looks at go to.... http://www.spamassassin.org/tests.html
I personally use filtering software due to the hundreds o
Preparing for a franchise convention keynote on drive-thru excellence, I spent six hours visiting drive-thru after drive-thru. Great menuboards. Messy, hard-to-read menuboards. Dumpsters wide open within my sight line when ordering. Enclosed, spotless dumpsters. Trash strewn in the lane. Immaculate drive-thrus. I saw it all.When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through the drive-thru. Here are a few suggestions:ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains
I personally use filtering software due to the hundreds o
Would you ever try to sell car insurance to people who don't have cars? Or how about selling meat to vegetarians? How about offering homeowners insurance to people who can't afford to buy a house?A business owner who knows marketing knows that doing any of the above is a huge waste of time. People who do not own cars do not need car insurance. People who do not eat meat will not buy it and renters are not shopping for homeowners insurance. Offering these products to them will result in completely wasted time and no sales.But I have seen many business owners are doing exactly that - they are spending time and money trying to sell their products and services to people who will not buy them. They do that by advertising and m
I personally use filtering software due to the hundreds of unsolicited messages I receive daily. But I always go through the "trash bin" first and glance through it before hitting the delete key to make sure it hasn't captured something I want or need. The problem is that most users of filtering software either don't want to spend the time, or don't know how to check it to see what was "killed." So many of them may be missing your ezine, even though they have subscribed to receive it.
Now do you see how tough it is just getting your ezine into the hands of your subscribers? The trick is to be "smarter" then the filters and utilize some of the great free tools that have sprung up to help publishers with this exact problem.
Before sending out your next issue, run it through one of these free checkers to see if it will make it past the filters and find out what your ezines total score is along with tips on how to improve.
1) SiteSell Spam Check http://spamcheck.sitesell.com
Go to the above url or submit your ezine to mailto:spamcheck@sitesell.net with the word TEST in all caps bef
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