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Other Added - Online Marketing Through Social Networking (Part 1)
"When you arrive at a fork in the road — take it." — Yogi Berra, major league baseball Hall of Fame player and coachMany paths lead to higher performance. The high performance route is individual and unique for every person, team, and organization. There is no one or best way. What works for me, or anyone else, may not work for you. We can't follow someone else's path. We need to blaze our own trail.While no route is exactly the same, successful organization change and improvement efforts cover similar territory. Highly successful organizations have passed most of these change checkpoints and improvement milestones as they move toward ever-higher performance levels:__ Clear and compelling reasons for
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to bec
Along with the fear and internal humiliation of losing your job, there is always a degree of anger: anger at fate for dealing you a lousy hand; anger at a company that took your long hours and hard work and threw them away without a second thought; anger at coworkers who played the political game more deftly and kept their positions when yours was eliminated.Some of us are so angry that we get stuck in our emotions and become almost paralyzed, unable to move on with any degree of enthusiasm or energy.Recognize that anger is a natural reaction to being marginalized and devalued. Give yourself some alone time to lick your wounds. Pound a punching bag, cry for hours, run for miles, or clean the house from top
What is Online Social Networking?
From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.
The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network -- at the same time and place as others -- members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.
How To Interact Through Social Networking
Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, band or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your Website or contact you? Your goals will dictate what you put on your profile and social networking home page as well as who you look for the become part of your network.
After you’ve decided on your purpose for online networking, choose which social networking Website(s) you will participate in.
Where to Network Online
You can find a comprehensive list of social networking site at Wikipedia here: en.wikipedia.org/wiki/List_of_social_networking_websites. I am familiar with those listed below. They will give you an idea of the range of opportunities you will find at social networking Websites:
Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.
MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.
LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.
Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.
Each social networking Website has it’s own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit -- search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.
Whom To Interact With
The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to beco
Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this. But if you have a website that’s well written (contains great sales copy, that is) then maybe you should.Before we discuss the specifics of advertising online websites using print ads, let’s talk about why you’d want to do it. All websites like to see traffic. But simply advertising so you can attract more people to your site actually misses the point. You want to draw more potential buying traffic. You want to draw people to your sites that are interested in what you sell … who'd like to hear more about what you offer.And once you get them there your job is
How To Interact Through Social Networking
Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, band or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your Website or contact you? Your goals will dictate what you put on your profile and social networking home page as well as who you look for the become part of your network.
After you’ve decided on your purpose for online networking, choose which social networking Website(s) you will participate in.
Where to Network Online
You can find a comprehensive list of social networking site at Wikipedia here: en.wikipedia.org/wiki/List_of_social_networking_websites. I am familiar with those listed below. They will give you an idea of the range of opportunities you will find at social networking Websites:
Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.
MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.
LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.
Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.
Each social networking Website has it’s own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit -- search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.
Whom To Interact With
The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to bec
As global online business continues to increase, expand and refine, the traditional and conventional methods of 'doing business online' are starting to fall by the way-side. Here is one more example. Pop-up and traditional currency converters are now something of the past... FOR GOOD!Pop-up currency converters, typically requiring 5-6 clicks to reveal the price for just one web site product, have annoyed, distracted and frustrated customers to such an extent that businesses around the world are seeking an alternative.Today, these cries for help have finally been answered by multi-currency display systems.Multi currency display systems allow web sites to show ALL of their web site product prices in th
Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.
MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.
LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.
Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.
Each social networking Website has it’s own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit -- search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.
Whom To Interact With
The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to bec
There is nothing like combining business with pleasure. This week's blog post mingles the two subjects and notes the advantages of being a small business owner when it comes to vacations.The subject springs to mind because, well, that is what we are in the process of doing right now. My husband, Michael, was offered a one month job with hourly pay that we couldn't turn down. The client offered to pay for fuel, hotels, and $25/day for food, along with paying for the work to be done. How could we turn that down? We packed our bags and left town for the next month.We are in an intriguing position because we are subcontracting to his business, rather than simply making a bid for a job. The difference, of course
Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.
Each social networking Website has it’s own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit -- search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.
Whom To Interact With
The people you want to associate with (i.e. make "friends" or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to bec
When starting out in any career, it is obvious that all people don't perform at the same level despite having comparable educational qualifications. Aside from the acquired skills that we depend upon to perform at a work place, there are certain factors that we need to be overly attentive towards. These are aspects that we are entirely responsible for. There are numerous fine points and guidelines that guarantee success at the entry level itself. Though many people may start their work at a very basic level and climb the corporate ladder successfully, this is not a feat that is achieved by all. This is because at some stage, we tend to get bored and careless since the work has become routine. There are various good habit
Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends
Others Within Your Industry: People with whom you can network, share resources and cross-promote with.
Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).
Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate business and associations that support your industry.
How To Find Friends
A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to become a friend and/or part of your network.
Next month in part 2 I will detail some more specific networking and marketing techniques. Until then, explore your social networking sites, get comfortable with the features and find a few friends.
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