| Other Added |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Branding > Branding Your Company From The Top Down |
|
Other Added - Branding Your Company From The Top Down
Internet Home Business Secrets That Payoff! nsidering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy.I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger paychecks - but even they can't outlast this game of roulette can they? Listen - I get asked often, even by my own wife, "why are you so driven!" It's true, these days I am passionate about just about everything I do - especially my internet home business. Why? Is it the thought of a new porsche sitting in my driveway that motivated me to succeed with my internet home business? What about cruising up and down the P If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continu How to Work Smarter in an Instant Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rhetoric yet the implementation of policies never seems to trickle down to those who are affected the most. The women employees know that policies, for the most part, are a joke and not taken seriously by the employer. There is a serious discrepancy in getting the "true" message to the right people. Here are some reasons why.Before I start a piece of work with a new client, I always ask them the same question. "Imagine that we are sitting here at the end of the project or programme and it's turned out to been more successful than anybody could ever have imagined. What does that success look like? What is different? What is better?"You may find it strange but an awful lot of them can't answer me. They have no measures of success. They haven't addressed this at all. You've probably heard the saying "If you don't know where you're going, how will you know when you're there?" Many people don't seem to apply this in their day to day business life at all.Take a look at meetings for example. How many times have you attended a company meeting, without any expectations of success? On the odd occasion when I've been asked 1) Lack of legitimate support for women at work The Party Line: The company has developed a strong platform of supporting women in the workforce. The Reality: Women have not attained parity with in the organization. The Solution: The company needs more than rhetoric. A legitimate plan of understanding the real issues and implementation of solutions needs to be devised. Start by assembling a team that is representative of the women within the company. Collect a good balance between the most senior women executives (if there are any), those who are on a management track and women who are considered 9-5 employees (not serious career plans) yet are an integral component of the companies success. This task force should address the following: What are the real issues that concern the women within the company? These issues should go beyond the obvious equal pay problems. Prioritize the list and understand that this is not a quick fix program. If the company has more than one location, representatives from different facilities should be included. This is not just a corporate headquarters problem. The task force should also look outside the organization for examples of companies that have what are considered "best practices" in supporting women within the workforce. It’s important for the team to understand that this is not a finger pointing exercise but an opportunity to establish parameters for what policies they would like to see implemented within their organization. Seeing examples of other companies’ policies in action and the successful outcomes will go a long way toward establishing a benchmark for beginning a program Outside experts and resources should be called in to share their experiences and progress in implementing similar programs 2) Employees are a resource. The Party Line: Our employees are our best asset. The Reality: The employees come last in a series of current economic issues. This reflects the belief that employees can be easily replaced or are overlooked while other financial issues are addressed. This is so commonplace that companies feel like they can resolve the employee issue at a later date. The reality is their reputation is already damaged. Women simply don't want to work for them no matter how attractive the job offer. The Solution: Invest in employees as an asset vs. a revolving door policy. Do that by supporting continuing education and training. Note: This does not mean telling every woman who wants to go into management that they need to go back to school to get a MBA (an all too prevalent practice as an excuse for not bringing women into the managerial pipeline). Encourage active participation in professional associations. Paying dues, supporting meeting attendance and training programs should be carried out. I find many women end up paying their own expenses to industry events just to keep their skill sets current. Provide external development opportunities where women can be among peers and role models outside their industry, i.e., leadership conferences, training. Encourage women to expand their skill sets such as writing articles and professional speaking. Have a mentoring program within the organization where women can learn from each other and help younger women grow within the organization. 3) The Company reputation The Party Line: Parading glowing reports and statements in the annual report and literature about happy employees and so forth. Trotting out the "poster child" a senior woman at the top (usually there is only one) that is supposed to be representative of the entire female workforce. The Reality: The company can't get talented women to come to work for it or stay employed by it. The Solution: Once a reputation is damaged it’s very difficult for a company to overcome. It’s a process that needs to be attacked on many fronts. Just offering jobs to women is not enough. You need to be where the women are and advertise in the appropriate women's publications, sponsor the appropriate conferences, use job boards that target and seek out women applicants endorsing women's organization that are affiliated with the industry. Word travels fast and women will tell other women about female unfriendly policies. One of the tips I always suggest before considering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy. If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continue The Best Way to Save Money On Advertising - Target Locally omen who are considered 9-5 employees (not serious career plans) yet are an integral component of the companies success.Over the years I discovered exactly what derails an ad. More often thatn not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with anywhere else, your ad can pull less than This task force should address the following: What are the real issues that concern the women within the company? These issues should go beyond the obvious equal pay problems. Prioritize the list and understand that this is not a quick fix program. If the company has more than one location, representatives from different facilities should be included. This is not just a corporate headquarters problem. The task force should also look outside the organization for examples of companies that have what are considered "best practices" in supporting women within the workforce. It’s important for the team to understand that this is not a finger pointing exercise but an opportunity to establish parameters for what policies they would like to see implemented within their organization. Seeing examples of other companies’ policies in action and the successful outcomes will go a long way toward establishing a benchmark for beginning a program Outside experts and resources should be called in to share their experiences and progress in implementing similar programs 2) Employees are a resource. The Party Line: Our employees are our best asset. The Reality: The employees come last in a series of current economic issues. This reflects the belief that employees can be easily replaced or are overlooked while other financial issues are addressed. This is so commonplace that companies feel like they can resolve the employee issue at a later date. The reality is their reputation is already damaged. Women simply don't want to work for them no matter how attractive the job offer. The Solution: Invest in employees as an asset vs. a revolving door policy. Do that by supporting continuing education and training. Note: This does not mean telling every woman who wants to go into management that they need to go back to school to get a MBA (an all too prevalent practice as an excuse for not bringing women into the managerial pipeline). Encourage active participation in professional associations. Paying dues, supporting meeting attendance and training programs should be carried out. I find many women end up paying their own expenses to industry events just to keep their skill sets current. Provide external development opportunities where women can be among peers and role models outside their industry, i.e., leadership conferences, training. Encourage women to expand their skill sets such as writing articles and professional speaking. Have a mentoring program within the organization where women can learn from each other and help younger women grow within the organization. 3) The Company reputation The Party Line: Parading glowing reports and statements in the annual report and literature about happy employees and so forth. Trotting out the "poster child" a senior woman at the top (usually there is only one) that is supposed to be representative of the entire female workforce. The Reality: The company can't get talented women to come to work for it or stay employed by it. The Solution: Once a reputation is damaged it’s very difficult for a company to overcome. It’s a process that needs to be attacked on many fronts. Just offering jobs to women is not enough. You need to be where the women are and advertise in the appropriate women's publications, sponsor the appropriate conferences, use job boards that target and seek out women applicants endorsing women's organization that are affiliated with the industry. Word travels fast and women will tell other women about female unfriendly policies. One of the tips I always suggest before considering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy. If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continu Company Logo Design: Rebrand Your Company With A Professional Logo Makeover ne: Our employees are our best asset.The logo design of a company is a crucial part of its brand building process. A logo can be termed as a visual representation of a company’s business domain that gradually becomes its identity with the course of time. It is this identity that helps the outer world to connect with the product and services of the company. An attractive company logo not only translates into brisk business but also attracts outside investments into the company. It takes years to build a strong brand logo, but what if you need to change the design of your logo to meet your future business objectives?The fact is that most companies either big or small may go through a re-branding phase that more often involves a company logo re-designing process. Logo re-designing may happen due to a variety of reasons.Some compani The Reality: The employees come last in a series of current economic issues. This reflects the belief that employees can be easily replaced or are overlooked while other financial issues are addressed. This is so commonplace that companies feel like they can resolve the employee issue at a later date. The reality is their reputation is already damaged. Women simply don't want to work for them no matter how attractive the job offer. The Solution: Invest in employees as an asset vs. a revolving door policy. Do that by supporting continuing education and training. Note: This does not mean telling every woman who wants to go into management that they need to go back to school to get a MBA (an all too prevalent practice as an excuse for not bringing women into the managerial pipeline). Encourage active participation in professional associations. Paying dues, supporting meeting attendance and training programs should be carried out. I find many women end up paying their own expenses to industry events just to keep their skill sets current. Provide external development opportunities where women can be among peers and role models outside their industry, i.e., leadership conferences, training. Encourage women to expand their skill sets such as writing articles and professional speaking. Have a mentoring program within the organization where women can learn from each other and help younger women grow within the organization. 3) The Company reputation The Party Line: Parading glowing reports and statements in the annual report and literature about happy employees and so forth. Trotting out the "poster child" a senior woman at the top (usually there is only one) that is supposed to be representative of the entire female workforce. The Reality: The company can't get talented women to come to work for it or stay employed by it. The Solution: Once a reputation is damaged it’s very difficult for a company to overcome. It’s a process that needs to be attacked on many fronts. Just offering jobs to women is not enough. You need to be where the women are and advertise in the appropriate women's publications, sponsor the appropriate conferences, use job boards that target and seek out women applicants endorsing women's organization that are affiliated with the industry. Word travels fast and women will tell other women about female unfriendly policies. One of the tips I always suggest before considering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy. If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continu Relationship Marketing: Build Your Business With A Festive Seasonal Open House ng. Encourage women to expand their skill sets such as writing articles and professional speaking. Have a mentoring program within the organization where women can learn from each other and help younger women grow within the organization.Ready to launch your business to the next level and beyond...but just not sure which marketing strategy will give you the most bang for your buck?One of the most effective marketing strategies just happens to be one of the most reasonably priced strategies. Are you surprised? Perhaps you have come to think that marketing has to be a costly, high budget endeavor and something you can not afford to engage in unless you have the available funding of deep pockets.It is not surprising if you think that way! We have all pow wowed with fast talking salespeople who tried to convince us of the virtues of all sorts of expensive marketing techniques to reach our customers. With eyes glazed over by the bottom line costs that we know are out of our league...costs that could support a family of four for a 3) The Company reputation The Party Line: Parading glowing reports and statements in the annual report and literature about happy employees and so forth. Trotting out the "poster child" a senior woman at the top (usually there is only one) that is supposed to be representative of the entire female workforce. The Reality: The company can't get talented women to come to work for it or stay employed by it. The Solution: Once a reputation is damaged it’s very difficult for a company to overcome. It’s a process that needs to be attacked on many fronts. Just offering jobs to women is not enough. You need to be where the women are and advertise in the appropriate women's publications, sponsor the appropriate conferences, use job boards that target and seek out women applicants endorsing women's organization that are affiliated with the industry. Word travels fast and women will tell other women about female unfriendly policies. One of the tips I always suggest before considering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy. If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continu Business Security nsidering any company is to go to the website and using the search button. Type the words women, diversity, leadership, etc. The results will give you the real picture of how supportive the company is toward these issues. Chances are you won't get a single response to any query. This tells you very quickly how important this issue really is to the company philosophy.This article examines business security and provides some practical advise on protecting your business. Unfortunately as any new business knows it isn't long before opening that the first break and enter occurs or another security issue raises it ugly head. Dealing with insurance companies reveals that often the business person is own their own, particularly if the business is targetted numerous times. The more successful your business, the more interest it tends to generate amongst low lifes, and once they have struck they will be back again unless you do something about it.In order to protect your business one of the first things you need to do is establish safe cash flow practises. This includes the basics like not leaving out large quantities of cash in tills or petty cash, ensuring you have a If you do get a "hit," read the article thoroughly. Ascertain if it’s it legitimate information or pure fluff. Check though all the corporate officers, executive committee and board of directors too. See how many women are represented. This will give you an insight into the "real" company beliefs and how supportive the company is of women at senior levels. 4) The company in action. The Party Line: We actively seek and recruit women and minorities. The Reality: The company places a few ads and advertises once or twice. When they don't get hordes of women knocking at their door they give up entirely. The Solution: It takes time to change a corporate culture. One of the worst tribulations in the transition is management hierarchy. One CEO may be very supportive, but his successor couldn't care less. "Succession planning" is imperative to continue the message. This means that plans and policies that have been implemented by one leader are so firmly entrenched in the company philosophy that efforts to support and encourage women in the workforce continue unabated regardless who is at the helm.
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:New Requirement for NSAs - Background Check Business Coach Explains To You How To Control Your Business Finding the Right Digital Printing Services
|