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Other Added - 10 Ways To Extend The Reach Of Your Site
One of the best ways to grow any business is by constantly presenting new and different offers to your existing customer base and prospects. However, most companies make the mistake of presenting the same, boring offers again and again instead of spicing them up with a little bit of creativity. While most customers would get tired of hearing about the same offer multiple times, there is a way to present these same offers again and again but in a way that captures their attention and attracts a great deal of interest and desire.The way to take your old, stale, and boring offers and spice them up is to tie them into an
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Adverti
Both weekly and monthly, I receive a large number of publications that deal with business and technology. Ever since the whole Enron scandal became news, these magazines have and are featuring more and more articles dealing with business ethics, honesty and trust. I suggest that there are ethics and principles that we, as entrepreneurs should embrace and follow. These are the beliefs that have worked for me over the years and have worked for those entrepreneurs who are at the top of their professions.A professional is up front and honest about what he or she does for a living and is willing to do for a cli
You should do the same with your site. It will greatly increase the importance of your site -- boosting name recognition and increasing your site's visibility.
Lets look at a real life comparison, ever build a large patio or outdoor deck onto your house and suddenly realize you have not only doubled the floor plan but you have also changed the very nature of the house itself. Or you build a gazebo or a guest house on your property... and suddenly you and your visitors have a different view or opinion of your property. In fact, you have expanded the reach of your property by building these extensions.
Think of your website in the same light -- by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet it can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.
Here are some of the best techniques for extending the reach of your site, some of these are very simple, some a little more complex:
Article Writing
Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do -- just try it!
Viral Desktop Applications
You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.
Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.
Bookmarks
Make sure you have a bookmark link on all your pages. You might also want to make a favicon, a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Advertis
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 768A Leadership Lesson: Two Guys With Guns
by Brent FilsonRaymond Chandler author of the famous Philip Marlowe detective stories advised writers suffering from writers' block: "Whenever you get stuck, have two guys walk through the door with guns."Leadership has its own "
Think of your website in the same light -- by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet it can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.
Here are some of the best techniques for extending the reach of your site, some of these are very simple, some a little more complex:
Article Writing
Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do -- just try it!
Viral Desktop Applications
You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.
Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.
Bookmarks
Make sure you have a bookmark link on all your pages. You might also want to make a favicon, a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Adverti
When you left home for work this morning, did you feel ready to face the day knowing that you were going to have a number of successful negotiations? Chances are, the word "negotiation" never entered your head. Perhaps it should have!We often think of negotiation as a formal process conducted behind closed doors by high powered executives, politicians or world leaders. Yet everyday all of us negotiate. You may have to agree with colleagues on the content of a report or presentation; with a customer over a disputed invoice; with a supplier on the terms for goods or services; or with your partner on what to have for di
Article Writing
Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do -- just try it!
Viral Desktop Applications
You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.
Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.
Bookmarks
Make sure you have a bookmark link on all your pages. You might also want to make a favicon, a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Adverti
Does your business have an active digital pulse? Or is it in need of a
pacemaker? Important questions. Here is another … how do your site visitors and
potential customers view your site?A Website presence has become standard operating procedure for any business
seeking to reach a wider audience, enhance marketing and advertising efforts,
stretch marketing budgets, make strategic affiliations, or network and interact on a
national or global scale. Once your business site has been designed, built and set in
motion, the fun begins. And the name of this game is SEO (Search Engine
Optimization).
Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.
Bookmarks
Make sure you have a bookmark link on all your pages. You might also want to make a favicon, a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.
Ezine or Newsletter
You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Adverti
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.And it's not a job for the faint-hearted. Selling is a communication-rich activity, with lots of verbal and non-verbal clues to simultaneously recognise, understand and respond to. It's a tough job looking after the interests of the customer and the company at the same time. Especially when you h
Viral eBooks and Reports
These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.
Forum Posting
Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!
Off-line Advertising
Placing your site's logo or URL in off-line places, billboards, t-shirts, caps, but try to resist the latest trend -- putting URLs on body parts! Off-line exposure will greatly extend the reach of your site.
Burning CDs
Burning your best programs or information on CDs, DVDs or disks and distributing these around to all interested parties will create more recognition. Great for reaching non-online computer users.
RSS Feeds and Blogs
This may prove to be the granddaddy of ways to extend your site. The original name for RSS stood for 'Rich Site Summary' -- you make a summary of your website and syndicate it to all interested parties. Other webmasters will take your syndicated RSS feeds and place them on their sites. You create mini satellite sites of your content all over the web!
In addition, as your site expands and grows, other opportunities will present themselves... in traditional media such as TV, Radio and Print advertising. Starting an affiliate program for your site is another option you may want to consider. An affiliate program can greatly expand the reach of your site. So too, will starting mirror sites in different languages or countries.
As you can plainly see, there are countless ways to extend the reach of your site. However, just trying a few of these will boost your site's creditability and visibility, bringing in more targeted leads and traffic. So it's your move, don't just let your site sit there, start implementing some of what you're just read.
The whole world is waiting...
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