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    ot the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on ti
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    Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.

    While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on tim

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    tising, public relations and events.

    While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on ti

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    connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on ti

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    /p>

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on ti

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    ot the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.

    2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.

    3. Read all the promotional materials that you will hand out. If an attende

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