Tags |
|
|
Links |
|
|
Other Added - Marketing To Teens & Tweens - The Big Payoff
Magazine has come a long way since it started being published in the US less than three centuries ago. Even Benjamin Franklin published one himself.But published magazines then only lasted for a few months. This is because publishers are limited geographically and the cost of magazine printing could be quite expensive. A few people could afford getting a subscription. And the target of the publishers were the “educated class” because most magazines before were about education and life enhancement.More than five decades after the magazines were introduced, mass circulation was made possible. Magazines which before can only be purchased by the buying elite, is now available for the
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—becaus
According to Dictaphone®, in 1952 recorded dictation itself was established as "a time saver over handwriting and stenography among attorneys, physicians and other professionals". In fact, it was in 1973 that the first mini-cassette recorder was marketed, making analog dictation the technological equivalent of listening to music on an 8 track tape!There are several options to capture dictation files, once you have decided to upgrade. They include:I. TELEPHONIC OR DIAL IN DICTATIONA toll free number is dialed, a pass code punched in and work is dictated into the receiver or speaker of a standard telephone, using the key pad to con
Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.
What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.
Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.
Properly done, that can develop a positive relationship between tweens and teens and your business, positioning you for future long term success.
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach kids with messages saying, “when you’re old enough to drink or smoke, please use our brand.”
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she deserves a break today.” Dad lamely completes the deal as chauffeur and treasurer.
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because
Telephone can be described as a telecommunications device, which is used to transmit and receive sound across large distances. Most telephones operate through transmission of sound-modified electric signals over a complex network that allows any phone user to communicate with any other phone user within that network.Telephone systems and networks have witnessed an explosive growth all over the world, both in terms of usage and technical advances. Latest systems include VoIP (Voice over Internet Protocol), ISDN (Integrated Services Digital Network), DSL (Digital Subscriber Line), mobile cellular phone systems and the third generation cell phone systems that include high-speed data transfe
Properly done, that can develop a positive relationship between tweens and teens and your business, positioning you for future long term success.
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach kids with messages saying, “when you’re old enough to drink or smoke, please use our brand.”
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she deserves a break today.” Dad lamely completes the deal as chauffeur and treasurer.
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—becaus
I love watching martial arts in the movies, particularly when the battlers agreeably slow down to take turns to hit each other.It’s so, so cooperative, and so, so much unlike everyday life!Nobody in a real fight “trades blows” strike for strike and kick for kick, until one or both collapse, in exhaustion.But it looks good on screen, and it’s dramatic.In real life, bad guys seldom show good manners. In fact, if they can sucker-punch you, they will.Have you ever wondered why they call it a sucker punch? There are a few reasons:(1) The bad guy may be pretending to be your friend, smiling or even complimenting you: “Hey, nice shoes!” Then, when you look dow
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—becaus
Wood machining refers to the process of converting wooden logs into planks, fabricating them into desired shapes and sizes, and polishing them for use in the final product. Wood machining has acquired great importance in recent years due to the short supply of wood and increasing environmental awareness among users and manufacturers. Wood machining techniques that are in use, stress on the maximum utilization of wooden logs and help in reducing wastage.Wood can be technically defined as a hygroscopic, orthotropic, biological, and permeable composite material having extreme chemical diversity and physical complexity with structures, that vary extensively in their shape, size, properties a
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—becaus
Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage. Can you remember just about 10 months ago when a young student from the United Kingdom, named Alex Tew started the first million dollar pixel site. The idea was basically very simple yet had a devastating affect on his income and turned this young man from a basic website owner to a millionaire over the course of a few months.His idea was to divide the million pixels that were contained within his w
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketing futurists think that today’s tweens can eventually replace boomers financially, since tweens are extremely quality and brand conscious and are very glib spenders.
That being the case, why shouldn’t long term marketers start cultivating tweens now?
While we deplore the decline in effective parenting, my business believes that we should start relationship building with tweens and teens right now to help create our long term business success for these reasons:
1. Tweens and teens are excellent practioners of “viral marketing,” today’s term for word of mouth advertising. This is a cost-efficient way to communicate.
2. Tweens and teens are unaware of the benefits of self-employment, since parents often don’t know these things and most schools are still creating employees suitable to staff the Industrial Revolution, which no longer exists.
Tweens and teens need to learn about selling, business planning, and how to develop themselves personally and professional to be successful self-employed persons.
3. Since 10 year old boys know what kind of car they want, they should learn from marketers now how to take care of a car--specifically, which products and services they'll need.
Now what is my busines doing to start commu
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/8007/otheradded-Marketing-To-Teens--Tweens--The-Big-Payoff.html">Marketing To Teens & Tweens - The Big Payoff</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/8007/otheradded-Marketing-To-Teens--Tweens--The-Big-Payoff.html]Marketing To Teens & Tweens - The Big Payoff[/url]
Related Articles:
Turning Chaos Into Calm: Creating Your Productive Environment
Why Is The Toilet Poster Not A Standard Advertising Medium Yet?
Business Cards - Introduce Your Business
Bookmark it:
|