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Other Added - Effective Professional Branding – The Transition From What You Know to Who You Are
Unclaimed or uncashed payroll checks handled incorrectly by an employer can result in serious trouble for the employer. Prior to implementing a policy on how your company handles these types of checks, there are several issues to consider:Every state has escheat laws that affect unclaimed or abandoned property. In general the laws require that such property, including the funds from uncashed and/or unclaimed payroll checks, be turned over to the state after a designated period. That period and possibly a minimum amount vary from state to state. The state then holds the items for the owner or heirs until a claim is filed to collect the property.If an uncashed payroll check is voided the money is then available in the company's payroll checking a
"I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophical labeling debates are like trying to pick the flyspecks out of the pepper. Unless we're lexicographers and our company is in the dictionary business, we shouldn't worry about the precise d
Building professional branding is essential for one’s career and business success. Tom Peters talked about professional branding almost ten years ago. However, economic changes, globalization, new technologies, job market trends, and outsourcing have changed the meaning of the concept and it’s implementation. How can you brand yourself to be successful in the current markets? What changes do you have to make in order to establish effective professional branding which will demonstrate your career and business success?
The evolution of the professional branding concept.
Tom Peters wrote “ Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me Inc. You have to be a brand like Nike, General Motors, Dell or Microsoft. Instead of being your job title or job description or your resume, you must be a professional brand. When you are a brand you are recognized for who you are”. Examples of people who are a brand are Michel Jordon , Tiger Woods & Oprah Winfrey and others. What are the components of professional branding?
A brand :
Communicates distinctive traits and qualities.
Is easy to remember & to be recognized.
Earns the respect and the trust of others.
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environme
Thermography is a printing process where the ink is raised on the sheet. It was originally created to simulate engraving at a lesser cost. The process is done with a normal offset press and a "thermo" unit. is attached to the end of the press or duplicator. The sheet is printed with ink and comes off the press with wet ink on a conveyor belt that takes it under a unit that drops a resin over the whole sheet. It then passes through a vacuum unit that removes the majority of the excess resin that is not attached to the wet ink. The sheet then passes through a heating unit that actually melts the resin over the ink giving it the raised effect. Thermography is usually much shinier than engraving and also if the sheet is turned over you do not see a crushing o
The evolution of the professional branding concept.
Tom Peters wrote “ Big companies understand the importance of brands. Today in the age of the individual you have to be your own brand. You are the CEO of Me Inc. You have to be a brand like Nike, General Motors, Dell or Microsoft. Instead of being your job title or job description or your resume, you must be a professional brand. When you are a brand you are recognized for who you are”. Examples of people who are a brand are Michel Jordon , Tiger Woods & Oprah Winfrey and others. What are the components of professional branding?
A brand :
Communicates distinctive traits and qualities.
Is easy to remember & to be recognized.
Earns the respect and the trust of others.
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environm
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing (“on” for some months and “off” for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed. The first time customers view an advertisement, a majority of the time, the message doesn’t even process in their minds. On the other hand, when an advertisement is run at a high frequency, advertising wearout may occur. Therefore, th
Creates a value to your clients.
Builds a competitive advantage among others.
Influences others.
Branding transition from the marketing model to the experimental model .
The traditional concept of branding was based on marketing theories. It stated that companies need to communicate their image . One of the major strategies for branding was advertising . However, stronger competition, globalization and economic changes changed the rules for success. It’s not enough to have a good image, or to make a promise to the clients. Clients want to know that your company’s products create a real value for them compared to the competition. In order to win the competition for clients’ preferences you have to be innovative. Innovation in today’s market is the sole strategy for economic success. Hooly Lindman (Aug 2004) published an article with the title The Good Brand and she wrote: ‘brands are less and less about what we buy, and more and more about whom we are. A good brand is authentic. This means that companies need to demonstrate that they doing good and well. Consumers must sense that their actions are sincere and not only PR “. Ten years ago companies built their brand only on savvy advertising. This has changed and we can see companies such as Google and Amazon which have built a brand on client’s tangible experiences.
Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environm
Over the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by business owners. They are…· Lack of focus· Lack of implementationThere’s certainly no shortage of ideas and information – the world is full of it – but what are you doing with it all? Let’s do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better?Pick one thing you’ve always meant to do and do it tomorrow to start marketing your business more effectively.It may be to focus on a market sector, write an
Professional branding has also shifted from a marketing model. It is more than an external image. It has to be authentic. In order to succeed in the current job market who you are is more important than what you know. What you know relates to your skills, knowledge, and career experiences. Who you are relates to your unique personal assets and how they can create a value to your company’s clients and enhance your company’s economic success. Professionals who would like to excel in their job and have career success need to be innovative (about products, processes, business models), flexible, have openness and a global mind, be passionate and adaptable, an out of the box thinker, thrive on chaos, and so on. These qualities relate to your authentic self. You have to be able to respond to complex, unpredictable and chaotic business environm
How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions?A recent study showed the threat that most preoccupies the world's business leaders is a global influenza pandemic. This is why you need to start asking these questions now so your business can be prepared for a possible bird flu pandemic. A bird flu pandemic will not discriminate. Everyone from the janitor to the CEO would be affected. Worst-case scenario could leave millions sick and any where from 5 million to 1.5 billion people dead around the world.The World Bank, which has estimated that a bird flu pandemic lasting a year, could cos
Building good professional branding & communicating it.
Professionals who are branded have to be :
An expert at something which creates a real value to clients.
Innovative.
A leader.
Cross culturally intelligent.
Business oriented.
Adaptable to fast changes.
Good professional branding has to be dynamic, authentic and innovative. It has to be dynamic because the business environment is changing fast. It has to be authentic ( your unique personal assets and soft skills ) because it will make a difference and contribute to the company’s success. It has to be innovative because this is how you can contribute something unique compared to other professionals.
The process of professional branding involves building the contents and communicating it to your business environment (such as: your boss, peers, clients etc.) You can build a new professional branding by reading (cross cultural knowledge, business, literature,), writing (articles, blogs), volunteering, working in another country, getting experiences in other industries, learning other languages, and networking with others etc. Communicating your professional branding can be expressed in your job performance, in your job search, in a presentation, by speaking and in other ways. In one of my articles I wrote about purple cow self-marketing tools such as: self website, blog, presentation, video as an excellent strategy to communicate your professional branding. Purple cow self marketing tools communicate who you are compared to the regular self marketing tools which communicate what you know.
In the last few years we have witnessed the outsourcing of jobs from the U.S. and rapid technological changes which have made many jobs irrelevant. Companies can always save money and still find candidates who have the same skills and knowledge . However, now they require much more. Companies need candidates who are building and developing a dynamic and authentic professional branding which is based on who they are. This authentic branding will demonstrate career and business success.
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