selves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results

Each week, small business owners gather in droves to the equivalent of the office water cooler – the networking event.
Dressed in our most impressive garb, we make our way through the crowd anxiously preparing to answer the inevitable question, “what do you do?”
While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new. Whatever camp you reside in, the #1 most effective way to get the word out about your business is networking. It’s inexpensive, and when executed correctly, your best means of advertising your brand.
Power networkers abide by a few simple networking commandments:
1. Networking requires an objective
2. Networking is NOT about you but about being a value to others
3. When it’s your “turn” to introduce yourself, a carefully crafter commercial is your key to attracting interest

Ever wonder why we refer to those 30 or 60 second introductions as commercials? Like a radio or television commercial, you are advertising what you do – communicating your brand. This means that you are the director, producer, scriptwriter and lead actor. All great commercials tell a persuasive and compelling story. Your personal commercial, is no different.
The most challenging part of the commercial, and the most vital, is the story itself. A movie production company can hire all the best leading actors around but if the story is weak, even an Oscar winner has difficulty breathing life into it.
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.

STEP 2: Describe how your service or product solves the problem you described in step 1.

STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.

STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.

Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results

r> 1. Networking requires an objective
2. Networking is NOT about you but about being a value to others
3. When it’s your “turn” to introduce yourself, a carefully crafter commercial is your key to attracting interest

Ever wonder why we refer to those 30 or 60 second introductions as commercials? Like a radio or television commercial, you are advertising what you do – communicating your brand. This means that you are the director, producer, scriptwriter and lead actor. All great commercials tell a persuasive and compelling story. Your personal commercial, is no different.
The most challenging part of the commercial, and the most vital, is the story itself. A movie production company can hire all the best leading actors around but if the story is weak, even an Oscar winner has difficulty breathing life into it.
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.

STEP 2: Describe how your service or product solves the problem you described in step 1.

STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.

STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.

Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results

Brochure As An Advertising Tool
You have probably seen different kinds of brochures already. From the brochures you find inside banks and restaurants to brochures given to you by business people.Some may be advertising products or services while some brochures may provide you certain information. Whatever the purpose may be in choosing brochures as the medium to get across a message, they all undergo the same scrutiny like any other form of advertisement.Brochures are usually used

production company can hire all the best leading actors around but if the story is weak, even an Oscar winner has difficulty breathing life into it.
Here’s an easy to follow 4-step formula to make expressing your brand a breeze:
STEP 1: Summarize and describe your ideal client, identify and summarize your clients biggest and most immediate problem. Your story begins here so be as descriptive as possible. Use this step as a chance to showcase your unique personal brand through your story-telling style. Do you enjoy humor? Use it now.

STEP 2: Describe how your service or product solves the problem you described in step 1.

STEP 3: Describe the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.

STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.

Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results

How To Bring Your Personal Brand To Life Through Greeting Cards
Have you considered how little post you get these days?I know most of our post is junk mail, statements and bills, so getting a letter from someone or a card is quite unusual and certainly stands out from the rest of the post.With email being so prolific and fast, it is sometimes easy to forget to remember the power of a hand written note.I love greetings cards and always have a supply ready to send a thank you note or to celebrate a birthday

e the greatest benefit, result or outcome of the solution you offer and all the ways your clients lives will improve after working with you. Keep this step to 1-2 sentences. It is a “teaser” so don’t give it all away.

STEP 4: Ask for a next step. This can be as simple as asking, “would you like to learn more?” or making a special offer that requires your audience to take action. Don’t confuse explaining a special offer (discount, bonus, etc.) with a next step. If you’re not asking your audience to take some kind of immediate action, it’s not a next step.

Here’s a sample of a completed 60-second commercial:
“You know how solo pros get into business for themselves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results

Reaching Your Ideal Market
Many people do not realize their own market. Most people think when they open a store that they will sell to someone like themselves. With this mentality, their customers will be just like them because their marketing is targeted to what they like and how they think, so the people who respond will agree with them. But is it not also a limiting factor? How many customers are they excluding with their advertising campaign?And, the hardest question of them al

selves with the hope of having more time freedom and the chance to run a business on their own terms.

They launch their business with lots of passion, invest tons of money on marketing, spend their time attending all sorts of networking functions, meet all over town with prospective clients and realize their business is running them. They don’t vacation much, spend less and less time with their friends and family (because they have no free time), feel a little disillusioned, frustrated and wonder what their next step should be?

Well, what I do is offer those solo pros an easy-to-implement way to attract amazing clients, make it easier for clients to find them, which results in saving more time, more money and gaining a big boost in their earning power. Would you like to learn more?”

Ok, now you give it a try!

2006 Copyright, Liz Pabon. All rights reserved.