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    r personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creatin

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    Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor?

    I would argue that branding for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recognize you by the logo on your car or the logo on your personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creating

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    so important to big corporations should it also be important to small business and the sole proprietor?

    I would argue that branding for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recognize you by the logo on your car or the logo on your personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creatin

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    Have you ever spent hundreds or thousands of dollars placing an ad in a magazine and not have a good response? Have you been confused as to why your ad did not work like you had hoped?for a small business should be way down the priority list for the sole proprietor.

    If you are a sole propritor, your brand is you - your personality, your face, your style, your selling skills. Your customers don't recognize you by the logo on your car or the logo on your personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creatin

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    your personality, your face, your style, your selling skills. Your customers don't recognize you by the logo on your car or the logo on your personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creatin

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    r personal website. They recognize you by you. You are your business and your business is you.

    Don't spend valuable money on creating a logo or a brand name. As a sole propritor or small business your limited resources should be portioned towards such things as growing your business and expanding your advertising.

    If you already have a logo, don't plaster it everywhere. Sometimes its better to just put your own face on advertising materials. For example, look at most real estate brochures and marketing materials. A majority of the time you see a photo of the real estate broker. That's because the real estate broker adds a human element to a the business. It's not a logo th

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