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Other Added - Search Engine Copywriting: Focus on One Topic
Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business.Do not let the task
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll
It is great to be young and to have that entrepreneurial spirit. Many businesses have been made successful with this concept of youthful enthusiasm and mature approach. With the advent of the internet, it seems that the chances of being successful - or at least, losing little, are increasing.In 2002, a few young programmers made a modification for the web browser Fire Fox- and have recently achieved a miles
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
>> #1 – When I don’t think about Google and cover multiple topics.
There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.
A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.
From Google’s point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.
>> #2 – When I do think about Google and cover multiple topics.
Let’s say I am reviewing a service of a fairly general nature. As an example, we’ll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.
In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I’d like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I’ll include that phrase in the page title, meta tags and in the headings and text.
Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.
>> #3 – When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like ‘advertising’, then probably not. But if the topic is more focused, within a smaller niche, like ‘advertising in German ezines’, then I’ll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll d
Internet marketing is one of the most powerful methods of marketing and is so varied by nature that the modern business entrepreneurs are left with a huge number of options to choose from. Either adopting a single method or a combination of methods and styles, the modern business people owe gratitude to the Internet business and marketing modes.However, list building, is one of the most effective and strong
From Google’s point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.
>> #2 – When I do think about Google and cover multiple topics.
Let’s say I am reviewing a service of a fairly general nature. As an example, we’ll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.
In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I’d like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I’ll include that phrase in the page title, meta tags and in the headings and text.
Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.
>> #3 – When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like ‘advertising’, then probably not. But if the topic is more focused, within a smaller niche, like ‘advertising in German ezines’, then I’ll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll
My very first serious hotel job was as a “Guest Service Agent” at a huge convention hotel right on Disneyworld property. While not a Disney Resort, I still had to go to a half day Disney training seminar where I learned the names of the Seven Dwarfs. I still know them: Sleepy, Droopy, Sneezy, Grumpy, Happy, Sarcastic, Chubby---ok maybe not. I do remember that the ONE thing that HAD to happen anywhere on Disney
In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I’d like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I’ll include that phrase in the page title, meta tags and in the headings and text.
Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.
>> #3 – When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like ‘advertising’, then probably not. But if the topic is more focused, within a smaller niche, like ‘advertising in German ezines’, then I’ll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll
The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting, unique relationships with your most valuable asset, your customer. It’s what keeps people “coming back for more.” It’s an excellent way to shorten the traditional
>> #3 – When I hardly think of Google at all, but focus on just one topic.
This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.
What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.
Will this page do well on Google? That depends. If the topic is very general, like ‘advertising’, then probably not. But if the topic is more focused, within a smaller niche, like ‘advertising in German ezines’, then I’ll probably do very well indeed.
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll
In this article, I will attempt to lay the groundwork for a successful entry into the world of internet or affiliate marketing. The internet is one of the most amazing business opportunities to come about in the last 100 years.With a little bit of knowledge, logic, some computer skills, sales ability and the will to do something, you can make money in this medium. How much you make, and at what pace are rea
>> Concluding thoughts
A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.
If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:
- Write a simple, focused page on a single, niche topic
On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll do even better.
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