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Other Added - How to REALLY Profit from SEO
Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic techniques aren’t just effective, they’re clinically proven to reduce back pain for 95% of patients. And so on.The more specific you are about the superior performance, benefit, or advantage of your product or service, the more successful your marketing message will be, regardless of the medium you use. The reason is simple: Consumers hear claims of product superiority all the time. They’ve become immune. They’ve learned to tune out this generic fluff.But a specific claim carries much more weight. It gives credibility to your arguments. It resonates with the potential purchaser and makes your claim stand out from the rest.Think about it. All other
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in
The great thing about leading programs on time management and personal organization all around the country is that I get to occasionally learn a few really good tips from the people that attend my programs. This is one of the best e-mail keystroke strategies that I have learned in some time. Accordingly, I have to give a big “thanks” to one of my recent course attendees, Nancy from Boston, for this wonderful e-mail suggestion. It is a very simple keystroke command that helps MS Outlook and other popular e-mail program users deal efficiently and ruthlessly with SPAM and junk e-mail in their inboxes.The tip is a simple tip to use whenever you receive a “junk” or “spam” e-mail in your inbox, especially for those messages that you are suspicious may harbor illicit content, malicious spyware, or possible viruses. Most of us have learned the “Double Delete” strategy (delete suspect messages from your e-mail inbox, then delete again the same items again from your deleted items box also, so the message is knocked completely out of your system and thus cannot infect or harm your system). This tip helps you
It may seem like a strange thing to talk about but before I begin, I'll say this. There are many folks out there offering various SEO services and they are still not getting the profits that they would like to make. They are not REALLY profiting the way they might if they took a little different approach. The solutions that business owners need to really make a difference in the bottom line, require more than just bringing volumes of traffic to a site. You need targeted traffic mixed with a web strategy to compel response.
Then another group that seems to be doing well at first but the truth is they are making lots of promises and sales but they are not able to hang on to clients very long because they are not delivering long term results.
Many of my SEO clients have been with me 5 years plus. (I am still taking on new ones too.)
Let's talk about the benefits of SEO to you as a search engine marketer, then we'll give you 5 ways to profit:
Here are just a few legitimate benefits of offering SEO services to your clients.
--Increase your sales There's no telling how many sales you can make when you not only can talk the talk but you can walk the walk and REALLY deliver results. Prospects can sense there is something different about you and your services. You are known as the one who fixes up Web sites that don't work.
--Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work!
--Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on the net, it's like they tell everyone else they know. Referral business is wonderful!
--Increase your credibility With the right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have the best web marketer and SEO on the planet, why burst their bubble? You make them prosper and they make you prosper.
--Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
--Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in y
I don't know if you've been keeping up with what's going on with Google Adsense these days. If not, you might want to read this article. The recent changes to this program will greatly affect your earning potential with Google Adsense. In case you're wondering, the good old days are over. Keep reading to find out just what the heck I'm talking about.Google Adsense, for quite some time now, has become more and more difficult to earn a decent income with. The biggest change up until recently was the Adwords change of allowing for separate bids for search and content sites. This made it so that the payouts per click for Adsense ads dropped considerably. And that would have been enough to turn Adsense into a ghost town alone, but Google hasn't stopped there.Just recently, Google has decided to crack down on these low rent arbitrage pages. If you don't know what these are, a brief explanation is in order. These pages are basically set up with very poor or even non existent content simply for the purpose of redirecting traffic from one pay per click engine, such as Miva, to a page with Google Adsens
Then another group that seems to be doing well at first but the truth is they are making lots of promises and sales but they are not able to hang on to clients very long because they are not delivering long term results.
Many of my SEO clients have been with me 5 years plus. (I am still taking on new ones too.)
Let's talk about the benefits of SEO to you as a search engine marketer, then we'll give you 5 ways to profit:
Here are just a few legitimate benefits of offering SEO services to your clients.
--Increase your sales There's no telling how many sales you can make when you not only can talk the talk but you can walk the walk and REALLY deliver results. Prospects can sense there is something different about you and your services. You are known as the one who fixes up Web sites that don't work.
--Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work!
--Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on the net, it's like they tell everyone else they know. Referral business is wonderful!
--Increase your credibility With the right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have the best web marketer and SEO on the planet, why burst their bubble? You make them prosper and they make you prosper.
--Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
--Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in
A diversified medical group suffered from a common procedure that frustrated patients, doctors and laboratory technicians every day.First, doctors sent their patients to the laboratory for tests. After the tests, patients asked the laboratory technicians for results.When technicians shared the test results, patients often got upset. When patients got upset, doctors got upset. Doctors preferred to explain test results to their patients personally and offer next steps for treatment.But if technicians did not give patients their test results immediately, patients complained that information was being withheld and claimed the laboratory technicians were unhelpful.The situation was clearly lose-lose-lose: patients, doctors and laboratory technicians – everyone got upset.(Does this ever happen in your organization? Do your customers ever become frustrated, angry or confused? Do your staff get upset when your customers are upset? Does your brand image suffer, too? Are there ‘lose-lose-lose’ situations lurking in your business?)The medical group asked me for help. I diagnos
--Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work!
--Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on the net, it's like they tell everyone else they know. Referral business is wonderful!
--Increase your credibility With the right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have the best web marketer and SEO on the planet, why burst their bubble? You make them prosper and they make you prosper.
--Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
--Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in
If you have a business idea, or an idea for a service for your community, there's one decision you must make early on: are you going to structure your project as a for-profit business, or as a non-profit corporation?Now, it may be that you already have a clear idea about this. Some business ideas are clearly "for profit". For example, if you want to sell insurance, or stocks, that's undoubtedly a for-profit business. On the other hand, if you want to raise money for research into a cure for juvenile diabetes, that project will best be served by forming a non-profit corporation.One difference between for-profit and non-profit organizations is that grants funding is generally reserved for non-profits. Some grants are available to for-profits (and to individuals), such as government grants to promote affordable housing or job creation in economically depressed neighborhoods. Most grants, however, and particularly grants from foundations, are given only to non-profit corporations designated by the Internal Revenue Service as 501(c)3 corporations.In many cases it is not
--Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
--Build Client loyalty Let the competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in
Every new business, or every business that does something new, needs to put their best foot forward and present themselves through a press release. The press release is an announcement of what you are doing or what you can offer. They are written by you or for you to portray your new service or exciting new product or to say that you are doing business in such a manner. The announcement or press release is not geared towards the public but is geared towards the press who will then present news worthy information to their public.If you plan to have a press release written for your company, you can do this through a number of means. You should consider hiring an individual or a company to write the press release for you. This will allow it to be of high quality as well as effective in announcing your news. If you do it yourself, plan to gather useful information about the structure of the press release. You will want to have it set up properly and focused on delivering the most effective announcement that it can. It will either interest the press or it won’t.A press release can be purchas
5 Ways to Profit from SEO: Here's how it starts:
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to the clients they ALREADY have and in so doing, you establish lifetime residuals.
Make your client successful and they will literally become part of YOUR sales team.
2. If you're not up to speed, you better catch up fast. A difference in your performance is a difference in your profits!
If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop, but however you do it, get your SEO skills up to speed so you can really help people. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!
3. How's your batting average? How about profit sharing?
If your skills are medium to above average, why not share in the profits yourself. I am referring to offering someone a vertical contract. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.
4. Don't forget your community and charitable work.
When's the last time you helped promoting a charitable work at NO cost. Build a site and promote it for the Literacy counsel or the Easter Seals Society or your Local Rotary Group or your Chamber of Commerce. Don't forget that this work will often open unusual and even surprising doors. Help make others successful and you will not fail. Many important leaders within your local community will be serving on these committees right next to you! A great way to network and meet new people and help the cause.
5. Watch the latest SEO trends and position yourself to take advantage.
The study and practice of SEO has been very good to me. Five years ago, I never dreamed that my study of Optimization would lead to the Internet lifestyle. I look after my clients well and sometimes go a little beyond what some might do in the call of duty. I have clients that pay me well for my services and demonstrate that they care about my business. As a result of the work I have done, I have enjoyed wonderful repeat business and client loyalty. Referral business is the best type of business going because it does not really involve a lot of preparation or hard work. You know that when you arrive, that they really want YOU to do the job because of your track record. It's wonderful business.
I could write a lot more but I hope you get the picture. If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients your need a plan of action.
SUGGESTIONS:
1. You MUST be able to "deliver" and really make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed.
2. Run a balanced business. Are you charging for what your services are worth?
There are some folks who charge steeply and don't know how to get the results. For gosh sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if your considerable skills are helping other business owners to prosper. (some people are afraid to charge for their work)
Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, repeat business that you do and they won't have a "customer for life" like you will.
3. Don't forget to recognize and be thankful for the progress you've already made. Be sure to benchmark your victories but even more important, celebrate your CLIENT'S VICTORIES too! After all, you helped bring them about.
4. Give something back to your community (with gladness). Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and pick
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