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Other Added - Are You Losing The Battle For Search Engine Traffic?
Selecting the right emarketplaceAlthough, IT spending has been staying flat for the last several years, corporate spending in e-business is gaining significant ground and at present surpasses 20 percent of overall IT budget.This means, more and more businesses are undertaking ecommerce initiatives, and as a result increasing sales, streamlining business processes and dramatically boosting productivity.Most experts agree that average business, which is slow in adopting e-business applications, risks loosing its competitive edge to their more progressive rivals.Emarketplaces provide with a great opportunity for small to medium size companies to test online business for a minimal risk. This is due to the factor that the e-business applications that come along with an emarketplace membership package are prohibitively expensive to devel
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy
Life, and change management, and people’s behaviors, are not linear. Excuse my language – I’m assuming the reader’s understanding of mathematics is similar to mine, which is that I just about get it, and I’m ready to go back to the textbooks if necessary. So don’t panic, bear with me. There is something about our education that assumes linear connections and the proportionality of cause and effect. After all, ideas such as ‘the punishment must fit the crime’ are deeply embedded in our culture. We praise measured responses and balanced reactions. ‘Proportional response’, for example, is a military term indicating the degree of force to use when attacked. The language of cause and effect is well-embedded into our education, too, so it’s no surprise that the idea of output being proportional to input seems eminently logical. ‘So much of this, will produce so much of that.’ ‘You inc
On the plus side, search engine traffic is the cream of the crop. There is very low cost involved and the conversion rates are typically quite high. The people that are clicking on your link are searching specifically for what you have to offer.
On the negative side, actually achieving a high rank on the top search engines AND maintaining a high rank is close to impossible for the majority of webmasters. You could spend thousands of dollars and weeks of your life just trying to compete. And in the end, this will undoubtedly lead to frustration and wasted time.
The best option for the majority of webmasters is to not become obsessed with your fluctuating results, but simply to focus on the basics with long term success in mind.
1. Basic search engine optimization.
This is the first step and really quite simple. I read recently that close to 90% of all websites are not search engine friendly. That truly amazed me, because the process is rather simple and takes barely any time at all.
If you don't know how to build your own website than read my article on getting it done for you.
http://www.homebizproz.com/getitdone.htm
You should make sure that all of your site pages are search engine friendly. Not just your homepage, although it is most important. A search engine friendly webpage contains a keyword-rich Title, Description and Keywords.
Your Title should contain your best keywords or keyphrases. It should describe exactly what your website is all about, and it shouldn’t exceed 80 characters, about 5 to 7 words is best.
Your Description should also contain some of your best keywords or keyphrases. It should be one or two sentences that expands on the description of your company and website.
Your Keywords should be separated by a comma and a space, and should not exceed 70 words. Keep it simple and don’t double up on the same word. Many search engines don’t place any relevancy on your keywords anymore so don’t waste too much time here.
When deciding what words to use, think like the person that is doing the search. What words would they put into a search, to find what you have to offer? Make a list of these words and then go try them out to see what you get! You may also want to think about key phrases. These would be a few words used together that someone may enter to find what you have.
You can analyze your Meta Tags at these websites
- http://www.scrubtheweb.com/abs/meta-check.html
- http://www.siteowner.com.
- http://www.submitawebsite.com/free_tools.html .
You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.
2. Search Engine Submissions
Right off the bat I will say don’t waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren’t that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.
- Google http://www.google.com/addurl.html
- Open Directory Project http://www.dmoz.com/add.html
- AltaVista http://addurl.altavista.com/addurl/new
- MSN http://submitit.bcentral.com/msnsubmit.htm
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy.
Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses' SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight back and “break the chains”:Build that website and perfect your online presence.The Internet is one place where, compared to print and other forms of electronic media, the playing field is relatively level. A website filled with loads of great content will be loved by the search engines like Google and Yahoo!, and because of that, customers that may not even know where you are can find you and buy online. If you own a retail store, start an e-store. If you own a restaurant or a service-
If you don't know how to build your own website than read my article on getting it done for you.
http://www.homebizproz.com/getitdone.htm
You should make sure that all of your site pages are search engine friendly. Not just your homepage, although it is most important. A search engine friendly webpage contains a keyword-rich Title, Description and Keywords.
Your Title should contain your best keywords or keyphrases. It should describe exactly what your website is all about, and it shouldn’t exceed 80 characters, about 5 to 7 words is best.
Your Description should also contain some of your best keywords or keyphrases. It should be one or two sentences that expands on the description of your company and website.
Your Keywords should be separated by a comma and a space, and should not exceed 70 words. Keep it simple and don’t double up on the same word. Many search engines don’t place any relevancy on your keywords anymore so don’t waste too much time here.
When deciding what words to use, think like the person that is doing the search. What words would they put into a search, to find what you have to offer? Make a list of these words and then go try them out to see what you get! You may also want to think about key phrases. These would be a few words used together that someone may enter to find what you have.
You can analyze your Meta Tags at these websites
- http://www.scrubtheweb.com/abs/meta-check.html
- http://www.siteowner.com.
- http://www.submitawebsite.com/free_tools.html .
You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.
2. Search Engine Submissions
Right off the bat I will say don’t waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren’t that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.
- Google http://www.google.com/addurl.html
- Open Directory Project http://www.dmoz.com/add.html
- AltaVista http://addurl.altavista.com/addurl/new
- MSN http://submitit.bcentral.com/msnsubmit.htm
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy
Recently I was out shopping. I returned to my car, put the shopping in my boot, got in, took things out of my pockets and got comfortable. Just as I fired up the engines I heard a frantic tapping on the window on the front passenger seat door. I see a middle-aged lady banging away at my window. I immediately think 'Oh no what have I done?'Have I hit the car behind me, or perhaps just run her dog over?’ I scramble to open the window. ‘Excuse me perhaps you could give me two dollars to get home?’ she asks me.I angrily ask her why she couldn’t have asked someone on the street and why she needed to bother someone already in his car. Then I pulled out two dollars. Immediately after, it occurred to me that this woman playing a rather cunning trick.I decided to watch her for a few minutes. As I suspected she continued to knock on car doors just the drivers were about to h
Your Keywords should be separated by a comma and a space, and should not exceed 70 words. Keep it simple and don’t double up on the same word. Many search engines don’t place any relevancy on your keywords anymore so don’t waste too much time here.
When deciding what words to use, think like the person that is doing the search. What words would they put into a search, to find what you have to offer? Make a list of these words and then go try them out to see what you get! You may also want to think about key phrases. These would be a few words used together that someone may enter to find what you have.
You can analyze your Meta Tags at these websites
- http://www.scrubtheweb.com/abs/meta-check.html
- http://www.siteowner.com.
- http://www.submitawebsite.com/free_tools.html .
You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.
2. Search Engine Submissions
Right off the bat I will say don’t waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren’t that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.
- Google http://www.google.com/addurl.html
- Open Directory Project http://www.dmoz.com/add.html
- AltaVista http://addurl.altavista.com/addurl/new
- MSN http://submitit.bcentral.com/msnsubmit.htm
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy
Who are you? While this may sound like a rather simple, if not dumb question, I really want to know. What I mean by asking this, is do you really know how you come across to the agents you are marketing to? Here are a few quick stories that I was reminded of today while helping out a young mortgage broker on the phone who was reconsidering his current level of skills and training. Here it is:When I first set out to develop a core group of realtors to work with, I jumped right into it. I had no problem picking up the phone and scheduling appointments, but I couldn't help notice that my results were only mediocre. If I hammered the phones long enough, I could usually count on 2-3 appointments with realtors per week. The problem was, no matter how many agents I met with, I never seemed to get the referrals that I was promised. Oh sure, the agents would talk all day long abou
You can use your keywords in your page link names in your navigation bar. Also, any links throughout the content of your page should also be keywords.
2. Search Engine Submissions
Right off the bat I will say don’t waste your time and money with all those websites that advertise submissions to a million search engines. Honestly, there aren’t that many search engines, and only a handful are worth your time anyways. Your focus should be on the primary search engines and directories, specifically Google, Yahoo, MSN, and a few others. Make sure to go to these directories and submit by hand.
- Google http://www.google.com/addurl.html
- Open Directory Project http://www.dmoz.com/add.html
- AltaVista http://addurl.altavista.com/addurl/new
- MSN http://submitit.bcentral.com/msnsubmit.htm
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy
The easiest way to build subscribers is to divert the traffic coming to your site to your lead capture page. If you have been sending all traffic to your main sales you should change that strategy right now, as you are losing a lot of money. Think about it: out of 1000 people visiting your sales page, perhaps only 300 people are actually buying your product. So what about the rest 700 people who left without purchasing anything? You lost 700 potential customers! If you would have directed all the traffic to your lead capture page then that would have been more profitable to you.Now, see, let's say that 1000 people first go to your lead capture page (or squeeze page) and fill in their details in an opt-in form. Now, suppose only 300 buy your product. So what? You can follow up the other 700 'non-paying' customers and make cross-sales or affiliate sales to them in future, n
Reciprocal Linking should be one of your major strategies for search engine placement and generating traffic. You need highly ranked relevant websites to link to your site to gain top positions on search engines. You should focus on quality and relevancy. It is much more beneficial for you to have 100 links from highly ranked relevant websites, rather than 1000 links from any and all websites.
You can search the internet for relevant websites and then simply send them an email with a request to swap links. This strategy can be quite tedious but is sometimes necessary when starting out.
You should setup a Link Directory using something like Reciprocal Manager or Links Manager. I would recommend doing this right from the beginning. This will allow your site visitors to quickly and easily add their own links, and automate the whole process for you.
Check out http://www.LinkPartners.com to find sites to trade links with.
4. Content
There is no substitute for a website with quality content. The internet is founded on information. If you can provide, relevant, substantial, quality content on your website you will have a much greater potential for getting lots of links and lots of traffic.
The benefits of writing your own articles are tremendous. Not only do you separate yourself as an expert in your field, you will garner higher search engine rankings through content as well as links. You can share your articles, submit them to directories and give them to webmasters to fill their content. At the bottom of each article you include a small resource box with a link back to your site and there you have lots of high quality content and links.
Write one article every week and in a year from now you will have 52 content rich pages on your site, and 52 articles floating around the World Wide Web proclaiming you as an expert.
In conclusion, by following these four proven steps you will generate an endless stream of free, quality traffic to your website. Yes, they actually take effort and work on your part, and guess what, so does any real business. Look at the top internet marketers online today and you will see that they live by these four principles. Start working on one of these strategies everyday. The key here is continual, persistent work. I wish you the best of success with your business!
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