ly miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and e

If it was easy, everybody would be doing it. Getting a company’s name and products, or services, onto the first page of a genuine Google search isn’t a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?

Specifically the four skills needed for SEO work are:

• Web Design – producing a visually attractive page
• HTML coding - developing Google friendly coding that sits behind the web
• Copy writing – producing the actual readable text on the page
• Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice the people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur.

Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and e

4 Trends in Catalog Copy Increases Sales
As a result of Internet influence on the buying markets, today's catalog copy is changing to include 4 aspects that increases sales. Understanding these trends is the key to catalog success...online or off.The first trend involves increasing the level of informality. Today's effective product descriptions are written in an informal, conversational tone rather than the traditional more formal, "list-the-features" style. Making sales in today's highly competitive marketplace revolves around BENEFITS. The most effective catalogs today gives the potential customer the "feel" of the product. Makes sure your catalog copy hits the prospects "emotional" BUY NOW button by placing the focus on the benefits of the product.The second trend also related to benefits/features. Using plain features as a product description without the impact of the benefits will o
• Copy writing – producing the actual readable text on the page
• Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice the people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur.

Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and e

Payroll Time Clocks
If you are managing a small business with a growing number of employees, it may be about time for you to purchase payroll time clocks to monitor attendance. There are several models of payroll time clocks suitable for different kinds of businesses and employees.Types of Payroll Time ClocksThe most common is the punch system time clock. Employees slip their time cards through or under the clock to time in and time out. The clock prints on the card the time recorded. There is also the biometric payroll time clock that uses human imprints to recognize employees. The clocks usually identify the employees through a finger, palm or retina scan, and logs in their entry and exit times. There is also a growing number of enterprises that are switching to time clock software. The software is installed on each personal computer unit of the employees. In the morning
e Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur.

Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and e

Making Money Online All About Supply And Demand
If you want to make money online you cannot just set up a website and assume that people will visit it, you have to promote the website. Even if you promote there is a great chance you still will not make any money. The reason behind that could be supply in the demand. With so many people turning the internet for income you have to make sure that you focus on the opportunities that can make you the most money.The best opportunity to make money online right now is to find niche markets. Niche markets are areas that consider of in demand product but they are products that everyone does not need. For example DVD movies cannot be considered a niche because almost everyone has DVD movies and DVD players. In contrast, wheelchairs can be considered a niche because they are something that are only used by a small percentage of the population. Niche markets are also ve
ive site and an easy to find site.

The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur.

Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and e

Managing YOUR Expectations
I sit on the board of an organization and at the last meeting found myself speaking with another board member named Standolyn Robertson. Standolyn is also a business owner and our conversation was about managing expectations … both ours and our clients. She said something that is very true--‘It is about using our knowledge and expertise to foresee and side-step roadblocks, revise unrealistic timelines and debunk myths.’ And I couldn’t agree more.But there are times when I am not there to coach a client and it seems prudent to share information with you on how to manage your own set of expectations when it comes to improving your organizing or time management skills.Foresee and side-step roadblocksIf you have tried to improve your skills in the past, but have not been successful over the short or long-term, step back and think about the types of
ly miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and effectively sin-bins them for 3-6 months, you can still be found but not until results page 14 – really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

The final skill is marketing, after all this is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in “Accountant Manchester North-West England”, which is great, except no-one ever actually does that search. So the marketing skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

I hope you will see that professional Search Engine Optimisation companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.