Other Added - Google Manipulates Search Results: A Boost for Small Business?

Google manipulates the results

Google is trialing an 'enhancement' to the way it displays its results. Instead of showing the top ten results for the exact words you enter, in the trial Google suggests three related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!

In this article, I refer to these results as 'intruders'.

To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".

On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

The advantage for smaller businesses

It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
Email Marketing Tips - How To Start Your Own Opt In List
Having your own opt in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website.Once you have your own responsive opt in list it can open up a variety of different opportunities, such as selling advertising space and setting up joint ventures with other list owners.The first thing you need to do is collect email addresses from your visitors and you can do this by offering a free report or starting a newsletter using an auto responder, allowing you to set up a series of messages that will be sent out automatically on your behalf on a timeframe you specify.Ithree related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!

In this article, I refer to these results as 'intruders'.

To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".

On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

The advantage for smaller businesses

It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
Medical Billing - Oxygen
Before we get into the record specifications for billing oxygen claims, we're going to briefly discuss what is involved with oxygen billing and what it covers. In spite of what a lot of people think, it's more than just the oxygen itself. Oxygen billing, as a part of medical billing itself, is one of the most widely billed items.Part of the reason for this is because of the number of smokers we have in the United States, which is where these billing specifications are meant for. Unfortunately, one man's suffering is another's prosperity. The number of smokers in this country who ultimately end up with chronic respiratory disease are the main contributors to the oxygen billing industry. It is estimated st impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

The advantage for smaller businesses

It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
SEO #5: Analyzing the Top Ranked Website on Google
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let’s start!Analyzing the Top Ranked Website on GoogleI won’t take you through today's course step by step because it's just too much and most of it is common sense. Now to analyze the top ranking websites all you have to do is search in google for the keywords that you chose to optimize. The results are the websites that you sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
Internet Marketing Information For Computer Dummies
To start a home-based online business, internet marketing is the most productive way to begin. While many individuals have been looking for a successful home-based business and a successful future for a very long time, the "big break" has always been in front of them with their computer.Most of these individuals are presently those who have daily nine-to-five jobs, good compensation, and a wide array of benefits - yet finding it difficult to be just an ordinary employee who arrives at their job every morning Monday through Friday, and sometimes on the weekends. If they miss too many days, they find a memorandum reminding them that they have been "unpunctual" recently or they are fired for missing too many d becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
2. 2) Smaller businesses have a greater chance of dominating less popular / more specific search results
3. 3) General search results are replaced by specific search results
4. 4) Big businesses are shunted out of the top ten by smaller businesses

Now I hear what you're saying: "Why wouldn't the big companies simply start optimizing for the more specific searches?" Granted, this is a possibility; but for most big companies, it would be a monumental task. Big companies tend to service a large geographic region, and they typically offer numerous products and services. Even a hefty search budget would be stretched to the limit if it was required to bankroll optimization for every single product, every single service, and every single location. And this is what would be required to dominate all of the more specific results, thereby gaining back their number 6, 7 or 8 position. It's far more likely that they'll simply try harder for a position in the top 5 of the popular/general search. This approach would be less complex and probably more rewarding.

The fine print

Of course, where Google is involved, nothing is ever that simple. I've oversimplified things above to make the trial a little easier to understand. In reality, the situation is a bit more complex because of the way Google chooses which search the three 'intruder' results come from. Take the "piggy bank" search for example. Google assumes that most users who search for "piggy bank" will also be interested in results from a search for "piggy bank lyrics". This assumption is based on the fact that thousands of other people are searching specifically for "piggy bank lyrics" - in fact, it's one of the most popular searches containing the original term "piggy bank". And that's why it gets the nod.

In other words, the intruder results come from popular searches (less popular than the original, but still popular). This means you'd already have to rank highly in a very popular search before you'd become an intruder. So, in reality, the above "computer" example is a little simplistic; the intruder results for "computer" are more likely to be from a search for something like "computers ibm". In reality, the top three results f

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