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Other Added - The Ten Commandments of Search Engine Optimization
I. An Introduction About Hotmail As A Viral Marketing Example :Hotmail was created by Sabeer Bhatia. Sabeer was born in Chandigarh, India, and did his early schooling at the Jesuit School of St. Joseph's Boys' High School in Bangalore.After a brief two year stint at the Birla Institute of Technology and Science in India, he transferred to the California Institute of Technology where he received his Bachelor's Degree, and then went on to receive his Master's Degree from Stanford University. He worked on portable computers for Apple Computer before becoming one of the original employees at Firepower Systems, where he worked on PPC based workstation computers.Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning
The internet has provided innumerable avenues for businesses to grow. Now thanks to concentrated sites like Craigslist, promoting a business is easier than ever and reaches more potential clients than ever before. This site, when correctly used, has the potential to help even the smallest businesses see their business grow exponentially, and it helps the larger business continue to compete with their big counterparts. But to effectively use Craigslist, marketing directors and business owners should consider two specific things: their target audience and their marketing strategy.The Target AudienceBusinesses should know who their clients are. They should have an idea in
Commandment 1: There are no Rank Guarantees. (Period)
Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your Search Engine Ranks is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers.
If your Search Engine Optimizer sold you magic “Top rank on google in 10 days flat”. Forget it. There are no short cuts. Top ranking in Search Engines Natural Results will take time. Hard work is imperative especially for the content on your website and the links to your site.
Commandment 2: Ranking is not the end, it’s the means.
Ask yourself what will Top Search Engine Ranks get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who would try to show case results for keywords that occur only on your website. Beware such gimmicks.
Commandment 3: Know your competition.
“Rank” is relative position and more so in the Search Engine’s natural results. How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density and spread. But be sure to never copy your competition.
Commandment 4: Use Search Engine Friendly design.
A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have Search Engine friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).
Commandment 5: Select Keywords that are worth.
You must research the keywords before targeting. There are tools that give you good idea of keyword’s search potential for example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/KeywordSandbox ). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and high number of search.
Commandment 6: Write Great content.
Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content. You must ensure that the content is fresh. Keep adding and editing the content regularly.
Commandment 7: Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning
Are you getting ready to add to your workforce? What steps have you taken to assure that these new hires will make a successful transition into your organization? New employees should be provided a fair opportunity to develop their skills and talents and remain on the payroll. Failure to do so could result in the loss of a potentially good employee, a waste of training dollars, or the threat of legal action from dismissals. Obviously, none of these are acceptable options for the progressive-minded company.Here are some steps managers can follow to provide new employees with strong opportunities to contribute and remain employed.Clearly identify on-the-job skills re
Commandment 2: Ranking is not the end, it’s the means.
Ask yourself what will Top Search Engine Ranks get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who would try to show case results for keywords that occur only on your website. Beware such gimmicks.
Commandment 3: Know your competition.
“Rank” is relative position and more so in the Search Engine’s natural results. How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density and spread. But be sure to never copy your competition.
Commandment 4: Use Search Engine Friendly design.
A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have Search Engine friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).
Commandment 5: Select Keywords that are worth.
You must research the keywords before targeting. There are tools that give you good idea of keyword’s search potential for example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/KeywordSandbox ). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and high number of search.
Commandment 6: Write Great content.
Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content. You must ensure that the content is fresh. Keep adding and editing the content regularly.
Commandment 7: Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning
6 steps to a new understanding of old problems.A Gardner I am not, but a few years ago some Raspberries were transplanted and took over the North side of my house. As I was taking my evening stroll in my yard, I noticed that they were loaded with sweet red berries. I decided to spend the time picking several quarts of the elusive red berries. Red raspberries and a cup of ice cream sure sounded good to me.The raspberries were elusive because every time I thought all were picked, more would appear when a leaf or bush was moved and another angle of view was used. After going over the entire growth in one direction, more missed berries were noted on the way back. So a simp
A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have Search Engine friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).
Commandment 5: Select Keywords that are worth.
You must research the keywords before targeting. There are tools that give you good idea of keyword’s search potential for example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/KeywordSandbox ). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and high number of search.
Commandment 6: Write Great content.
Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content. You must ensure that the content is fresh. Keep adding and editing the content regularly.
Commandment 7: Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning
Don't Procrastinate...Immediately Get Control Of Your To Do Lists: The first key is to start organizing and planning earlier than later. Most entrepreneurs are the worst procrastinators there are. But procrastinating with their organizing is like death.Start with a plain old paper and pencil, and start jotting down everything that you need to remember to do to establish a master list of to do items. Then check them off as you do them.Recently I have started using Mindmap software from Mindjet in conjunction with Gyronix's Results Manager that polls all my mindmaps for the next to do items.Beware of using more than one system. That is also the kiss of death.
Commandment 6: Write Great content.
Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content. You must ensure that the content is fresh. Keep adding and editing the content regularly.
Commandment 7: Use good hyper linking strategy.
Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning
For the sake of this article, let us just assume that you already have a subscriber list of several thousand, and have been mailing them regularly.Initially, your list was relatively responsive, and you were making a nice sum from your list each week. Unfortunately, though, as your list has grown, your list has become less responsive.First off the bat here, let me tell you this – the responsiveness of your list will go down as it ages. So there is no cure-all. What we can do, however, is try to rejuvenate the list, by getting the people on it excited about the subject matter of your list again. But you still must recognize that some people were looking to buy somet
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning from one’s own mistakes and learning form other’s experience. You could choose either. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.
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