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  • Other Added - Sponsorship and Sports – The ING Example: Running & Formula One

    What's In Your Launch Box?
    Don't think branding. Think brand power.As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colors and des
    mmes: sports, art and culture, and community
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    Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community d
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    rtalice a brand. And sport is always a good target. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community
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    rget. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community
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    onsorship at ING consists of three main programmes: sports, art and culture, and community
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    mmes: sports, art and culture, and community development.
    states the ING sponsor policy. (http://www.ing.com/group/showdoc.jsp? menopt=spr&docid=074368_EN&lang=EN)

    Running has been ING’s main target for sponsoring spo

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