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Other Added - Search Engine Ranking: Anchor Text is Key
Envelope manufacturing is a widely established fraternity. Since envelopes are in great demand all over the world, there are many companies in the business. Each one of them strives to produce the best, most useful, and most creative envelopes for attracting customers great and small.A good envelope manufacturer should have the capacity and capabilities to meet the growing need. The main raw material is paper supplied by paper mills supplemented by plastic for special envelopes. The main investment is in printing, cutting and folding equipment. Production, customer support and sales teams do their part in handling orders.Some envelope manufacturers offer to produce envelopes of particular sizes on
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it.
The strategic plan in today's competitive marketplace includes a new tool – the business dashboard. Much like the dashboard of a car, this tool provides daily monitoring of the key performance indicators for the business. These key performance indicators keep the business not only going in the right direction, but also staying on the map or the plan for achieving the various business goals for the current trip (mission).During a recent semi-private executive coaching sessions with 4 small business owners in non-competing industries, one of the business owners, Phylis, who had been in business the longest made the following statement: Now, I understand why your dashboard does not include c
If you have a web site, try this experiment when you have some spare time. Pick a nonsense phrase, like “bed happy meatball” or anything equally silly. Make sure it’s something very unlikely to appear on a web page anywhere, and make sure it’s a phrase (not a single word). Also, make sure it does not appear on your own site.
Next, get a few friends or co-workers with web sites of their own to post a link to your site using that exact phrase (without the quotation marks) as the anchor text. What’s anchor text, you ask? It’s simply the word or words that form the clickable part of a link.
Now, wait a while. Make a note to yourself to check your web site’s ranking in the results for a search of your chosen nonsense phrase at a major search engine in a month or two. Unless you picked a phrase that actually appears on other sites, you’ll find that your site is #1! Moreover, that’s in spite of the fact that the chosen phrase does not appear anywhere on your actual web site. Think about that.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it.
With client expectations higher than ever before, and the gradual industry recovery ahead, consulting firms will need to focus more than ever on carefully identifying and serving the right clients.Based on a recent interview with Brad Smith, VP of Research at Kennedy Information Inc., industry growth data prove that this is a great time to “niche thyself” and capitalize on targeted industry opportunities.Consulting industry growth has been declining for three years, and more consolidation is ahead. According to Smith, “Systems integration and consulting industry growth is expected to grow only 1% in 2004, 3% in 2005, and 4% in 2006.”For now, the double-digit growth of the late 1990’s is a
Now, wait a while. Make a note to yourself to check your web site’s ranking in the results for a search of your chosen nonsense phrase at a major search engine in a month or two. Unless you picked a phrase that actually appears on other sites, you’ll find that your site is #1! Moreover, that’s in spite of the fact that the chosen phrase does not appear anywhere on your actual web site. Think about that.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it.
1. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.2. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.3. Do not drive all your visitors directly to affiliate website, instead send your visitors to your opt-in page mechanism first before going to your main affiliate website. That way, you can make follow-up later on and build your own lists so that you can offer another related products
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the #1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked. (Side note: at last check, Michael Moore – famous film maker and Bush detractor, was in the #2 position at Google for this same search). Again, keep in mind that the phrase “miserable failure” does not appear anywhere on either man’s web site.
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it.
Employees' writing skills - or the lack of them - substantially affect the bottom line in ways you may never have considered. Here are just a few.* Badly written instructions can lead to incorrect procedures, lost time, damaged equipment, lost customers - and lost profit.* Ineffective letters, which often took too long to write in the first place, can create a poor company image, wasted time, bad customer or supplier relations, lost customers - and lost profit.* Interdepartmental miscommunication - often through incomprehensible e-mail exchanges - can lead to fragmentation of the workforce, loss of corporate loyalty, missed collaboration and innovation opportunities, possibly lost employees
Is There a Point?
OK, so why bother with this seemingly asinine experiment (that’s actually been dubbed ‘Googlebombing’)? Ahh, Grasshopper, for the lesson it imparts. Which is? Well, it points to the power of anchor text in determining search engine ranking. And it has definite relevance to your activities as a webmaster.
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it.
American small business is again in transition. Many employees, now working from home, are no longer tied to a geographic office and the woes of commuting. This is a relatively new phenomenon with hints of explosive sector growth in the days ahead. As this turbulent economy has forced downsizing, offshore restructuring and closures in large companies, many new entrepreneurs have been born. These are people, who instead of tirelessly attempting to find new employment and possibly enduring the same fate as previously experienced, are now starting small businesses and enjoying the benefits and perils of self-employment.There's an old story telling of an Admiral's decision to fight a battle against overwhelm
Many of your fellow site owners - including a lot of them who run sites in direct competition with yours – have never heard of anchor text. Some of you reading this may be unfamiliar with it. But, as should be clear now, anchor text plays a major role in search engine ranking positions.
In basic terms, it works like this…
Search engines rely on links to help them ascertain both the theme of a given web site and its popularity. Knowing that, consider two scenarios. In the first, your site has built up a lot of links pointing to it, and each one has your domain name as the clickable part of the link (anchor text). Let’s say your domain name is your company’s name, JoeSmithBakery.com – and you sell baking supplies. OK, great – now your site will show up in the #1 position at the search engines whenever anyone searches for your domain name! Hmm. Think that one through. If they know your domain name, why would they need a search engine to find it?
In the second scenario, you have lots of links pointing to your bakery site, but instead of the domain name as the anchor text, you wisely chose a phrase that lots of people search for, like ‘baking supplies.’
Easy question: which would you prefer – being #1 at Google when people search for your domain name or being #1 when people search for baking supplies? This is why the anchor text you choose for the links you build is so important.
A Plan of Action
Now, here’s a simple plan of action to improve your site’s link situation and search engine ranking going forward from this day…
Step 1 – Research Keywords
A great service is provided by the folks at wordtracker.com. They catalog search activity at the major engines, and then make available those numbers to the general public. You simply type in a word or phrase related to your site’s theme, and wordtracker shows you the number of times that entry is being searched at the major search engines. Cool, huh? The service will also
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