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Other Added - Mundane into Memorable
Email is both a blessing and a real annoyance to businesses. It allows you to send a quick message to your clients or to your employees in a branch office hundreds of miles away. But it can also leave you vulnerable to viruses that can cause your server to crash, spam that can eat away at huge parts of your day, and can put confidential company information out into public cyberspace. What should you be doing to protect y
That’s just cool. I don’t even drink, but I used to go there when I lived in P
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and I’m going to share that with you right now.Here it is. STOP spending money on advertising and promotions that do NOT produce profitable leads. Then take those dollars you w
I’m still surprised more organizations don’t embrace this. It’s not our corporate policy. It violates our company’s handbook. We don’t want to do anything risky.
Come on. That’s garbage!
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Po
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need the firm's offerings, can't afford the product or just don't fit the typical profile of an ideal client for the receiving firm.If this is your referral reality, the
Come on. That’s garbage!
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in P
The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum.Anyone who studies the human brain and how it really works using the latest technologies realizes that advertising to really make an announcement need to
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in P
Every new employee needs some type of training, and most employees benefit from ongoing training and learning. This training needs to be consistent, useful and easy for both the employee and the employer. It also needs to be convenient and cost effective. One way to accomplish this type of training is with the use of training videos. Training videos are an excellent training tool for businesses looking for customer service
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in P
The tight and competitive situation in the market had been an eye opener for business owners to make good on their advertising and promotional strategies. We are all aware that first impression do last - just like with the advertising materials that are handed to us, we judge them by their appearance. Because of this business advertisers were challenged to produce materials that will pass the taste of their clients.I
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approach
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