having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cutFact: Everyday the average consumer is bombarded with over 2,500 advertisements and company branding impressions. That's right, over 2,500 billboards, TV ads, magazine ads, spoken word radio ads, and the list goes on. Chances are almost 100% that at this very moment you are actually advertising, free of charge, another company's brand on your own clothing, coffee mug, cell phone, or golf bag. We see it all the time and it's happening everywhere. We then find ourselves in a state of branding hypnosis.

Branding hypnosis is the first cousin of ad clutter which is an epidemic to which thousands of companies fall victim everyday. The question is: Are you spending your advertising dollars contributing to the problem also?

As you are commuting to and from the office, have you found yourself nearly dislocating your shoulder reaching for the radio dial to turn OFF a radio spot? Maybe it's the local car dealer yelling at you as if you're a teenager being sold the last monster truck rally ticket. Maybe it is the mortgage company reminding you that you are an complete idiot not to refinance before rates go up again. Maybe, just maybe, it is a local retailer firing off one clich? after another telling you they are family owned and operated, open 7 days a week, and won't be undersold. How many times have you heard this? More importantly, are you doing this in your advertising?

If you are a business owner who understands that radio advertising is the most effective method of getting your message out, this reminder is for you. According to RAEL, "The return on investment using radio was nearly 50 percent higher than national TV advertising alone"(Radio Ad Effectiveness Lab, 2005). But getting your message out and having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cut

g everywhere. We then find ourselves in a state of branding hypnosis.

Branding hypnosis is the first cousin of ad clutter which is an epidemic to which thousands of companies fall victim everyday. The question is: Are you spending your advertising dollars contributing to the problem also?

As you are commuting to and from the office, have you found yourself nearly dislocating your shoulder reaching for the radio dial to turn OFF a radio spot? Maybe it's the local car dealer yelling at you as if you're a teenager being sold the last monster truck rally ticket. Maybe it is the mortgage company reminding you that you are an complete idiot not to refinance before rates go up again. Maybe, just maybe, it is a local retailer firing off one clich? after another telling you they are family owned and operated, open 7 days a week, and won't be undersold. How many times have you heard this? More importantly, are you doing this in your advertising?

If you are a business owner who understands that radio advertising is the most effective method of getting your message out, this reminder is for you. According to RAEL, "The return on investment using radio was nearly 50 percent higher than national TV advertising alone"(Radio Ad Effectiveness Lab, 2005). But getting your message out and having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cut

urn OFF a radio spot? Maybe it's the local car dealer yelling at you as if you're a teenager being sold the last monster truck rally ticket. Maybe it is the mortgage company reminding you that you are an complete idiot not to refinance before rates go up again. Maybe, just maybe, it is a local retailer firing off one clich? after another telling you they are family owned and operated, open 7 days a week, and won't be undersold. How many times have you heard this? More importantly, are you doing this in your advertising?

If you are a business owner who understands that radio advertising is the most effective method of getting your message out, this reminder is for you. According to RAEL, "The return on investment using radio was nearly 50 percent higher than national TV advertising alone"(Radio Ad Effectiveness Lab, 2005). But getting your message out and having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cut

any times have you heard this? More importantly, are you doing this in your advertising?

If you are a business owner who understands that radio advertising is the most effective method of getting your message out, this reminder is for you. According to RAEL, "The return on investment using radio was nearly 50 percent higher than national TV advertising alone"(Radio Ad Effectiveness Lab, 2005). But getting your message out and having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cut

having your message remembered are two entirely different things. Any ad agency or radio station can take down your company information and write a script to be read by a radio announcer, insert a few sound effects and add some underlying generic music, but this is exactly why your audience will not remember your business. The reason? Your competitor is doing the same thing. You need to stand apart before your message is going to cut through the ad clutter; otherwise, you are just another advertiser most likely responsible for dislocating another shoulder.

Here’s the good news: There is a solution for ad clutter and there is a highly effective way for your business name, services, and contact info to not just be heard, but more importantly, remembered. Your advertisement via musical communication creates business growth AND brand awareness. But here is one more interesting number to remember, 400, and it is part of the ad clutter solution. Research shows that musical communication is up to 400 times more effective than a spoken word spot. Consider successful companies such as Wheaties, McDonald's, Pepsi, Campbell's, Oscar Meyer, Brylcreem, and Coca-Cola to name a few. All have had incredible success with company branding and all have used Jingles (musical communication) to accomplish this, further, all started by implementing an effective Jingle for the sole purpose of consumers not just to hear about them, but to remember their name and message and to establish an exclusive psychological bond to their respective products or services.

Jingles are for small, medium, and large sized companies. Jingles work and Jingles make sense.