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Other Added - Ethics, Best Practices, and SEO - A Crisis in the Profession?
A recent WorldWIT member survey showed that eighty percent of respondents had seen a rise in the use of profanity at work. That's no secret - no one would have guessed that things were headed in the opposite direction.The survey respondents also said that profanity is one way that people deal with stress at work. Well, we all know that work is stressful. But how do you deal with a workplace where the language is a little stronger than you’re comfortable with?Here are some tips for dealing with profanity at work:1) Everyone has his or her own comfort level with strong language. The best way to make your own tolerance level known is to comment (gently) when you hear something that’s just too harsh for your ears. You can say, “Yikes!” or “Eek!” or make some other exclamation, and then gently add, “Can I bother you to find a less colorful expression?” Ninety-five percent of people will get the hint.2) It’s important to distinguish between profanity that is used generally to let off steam, and profanity that is directed at a person. Its one thing to say, “This situation sucks, ” (a word which many people don’t even view as profane anymore) and another thing to say, “Joe Smith sucks in his job.” Even if you do
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and break
Let’s take a look!What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you?Pharmacist John Pemberton created Coca-Cola in 1886 in a three legged brass kettle in his backyard. His bookkeeper created the name and script type that you see on all Coca-Cola products. Presently, more than one billion Coke products are consumed each day.A college dropout who was looking to increase the capabilities of small businesses and home offices created the world’s leading provider in computer software technology, Microsoft. Microsoft reported gross earnings of $36.84 billion at the end of their June 2004 fiscal year.So, how did they do it?Marketing.The formula for Coca-Cola was bought by businessman and pharmacist Asa Candler in 1887. Candler believed strongly in marketing and advertising. Under the direction of Candler and his marketing techniques, Coca-Cola increased sales by 4000% between 1890 and 1900. By 1911, Asa Candler was using over one million dollars (roughly 4% of gross earnings) annual
I have been involved in the SEO industry for a few years now and the mention of the word ethics and best practices in what is still an unregulated industry creates a level of confusion the likes of which I have not observed in any other industry. Why does this reluctance to discuss ethics and best practices exist? After all, we call ourselves professionals and as professionals we should strive to be part of an industry which stands for best practices and quality of service.
The confusion seems to come from the way that search engines rank sites. Each search engine has an algorithm which is a complex method of giving a value to a site which will ensure that it is returned in the search results when a relevant keyword is typed into a search engine. These algorithms are kept secret by the search engines for obvious reasons. The SEO industry is highly focused on analyzing these algorithms and using any knowledge gained to modify and rank websites. Ask any two SEO’s what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not.
So where do we start? Our commitment must always start with the client and our responsibilities to them. An ethical company will always demonstrate loyalty and respect to their client. This is true whether they are an SEO, a doctor or an accountant.
Having sound business practices and a professional approach to all that you do then we can move onto the ‘search engine guidelines.’ All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client’s site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.
The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.
SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and breaki
One of the best forms of advertising that you can do is to advertise on port-a-potties that are often used in the local parks, fair grounds and during major advance in your city. It works a whole lot better than yellow page advertising and while people are standing there waiting in line to use the port-a-potties they will read your advertisements.This means the exposure of your advertisement will not be lost amongst some 500 pages of over cluttered yellow page ads. Best of all you advertise on port-a-potties it will cost you a whole lot less than your yellow page advertising built each month and some outside advertising specialists believe it works five to 10 times better than yellow page advertising. Personally that sounds about right to me.So many businesses these days are very upset with their yellow page advertising and advertising on a plastic or fiberglass port-a-potties will get your message seen by hundreds if not thousands of people during each major event in the city. Many small businesses are snookered by fast talking yellow page advertising representatives who work for the phone company each year into spending thousands of dollars on their yellow page ads. Most are quite appalled by the limited amount o
The confusion seems to come from the way that search engines rank sites. Each search engine has an algorithm which is a complex method of giving a value to a site which will ensure that it is returned in the search results when a relevant keyword is typed into a search engine. These algorithms are kept secret by the search engines for obvious reasons. The SEO industry is highly focused on analyzing these algorithms and using any knowledge gained to modify and rank websites. Ask any two SEO’s what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not.
So where do we start? Our commitment must always start with the client and our responsibilities to them. An ethical company will always demonstrate loyalty and respect to their client. This is true whether they are an SEO, a doctor or an accountant.
Having sound business practices and a professional approach to all that you do then we can move onto the ‘search engine guidelines.’ All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client’s site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.
The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.
SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and break
Keeping company data centers at optimum temperatures is not an easy task. Servers and computers that run company networks are all designed to function in a very specific temperature range, so even the smallest fluctuation can mean disaster if your air conditioning system fails. This is where spot coolers comes into the picture.If a company’s computer server crashes, millions of dollars can be lost. The servers can be replaced, but the possible data loss can ruin a company. One of the main causes of server failure is due to overheating, so keeping a data center at the optimum temperature is crucial for peak performance. Having several portable AC systems and spot coolers on hand for backup purposes would alleviate some of the problem. The beauty of spot coolers is that they are portable. The unit can be moved to cool down hot spots whenever they occur just by rolling them into another location within your data center.Top 5 advantages of using spot coolers in data centers:Portability - Target cooling specifically where you want it. Easy Installation - Simply roll it in, plug it in and turn it on Totally self-contained - Condensate tanks built in, ducts attach easily ost likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not.
So where do we start? Our commitment must always start with the client and our responsibilities to them. An ethical company will always demonstrate loyalty and respect to their client. This is true whether they are an SEO, a doctor or an accountant.
Having sound business practices and a professional approach to all that you do then we can move onto the ‘search engine guidelines.’ All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client’s site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.
The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.
SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and break
Have you ever felt that your life was a conveyor belt of ….Go to school, graduate, get a good job with a good company, accumulate retirement savings, and use these to do everything you’d ever wanted to during your retirement?If that’s what you’ve grown up expecting you may be in for a big surprise. Only 5 people in 100 who follow this route can look forward to a comfortable retirement. Are you shocked?That means a whopping 95 out of 100 hardworking people who try to follow this route are going to have to rely on inadequate pensions, social security, and family assistance to live out their golden years. Not a happy picture.Just take a look in your community to see how few retirees are financially independent. If you know any that are truly financially independent then you’ll probably find they did it on their own.So, if you want to want financial independence what are your options?You could pray that you’ll be one of the 1 in 180 million people who hits the lottery or you could inherit a fortune when your aged maiden aunt checks out. Another way could be a life of crime, but I warn you that your chances of reaching retirement age, let alone enjoying it, are really slim.In reality ther
The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.
SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and break
The internet has become a 21st century means to earn thousands of dollars on the internet. Some people have gone on to earn annual 6 figure incomes in a matter of months.There are many ways to make money using the internet. We need to choose 1 method, a system we like and focus on it for the next few months.Here are a few types of systems that people use.Systems #1: Building a content website which is well indexed by Google. Traffic comes from natural search engine listings. Content websites can be anything from teaching your parrot how to talk to how to play golf. Next, monetize the site using Adsense Ads.System #2: Build a Blog offering niche video content. This is easy to do, just go to YouTube and consolidate a list of videos covering the same topic. Embed the top videos in your blog with keywords describing the videos. Then paste Adsense ads around your videos and blogs. According to Google policy, you can paste a max of 3 Adsense Ads on each page.System #3: Build name squeeze pages for niche topics like how to earn Warcraft Gold. This consists of only 1 page with a box at the bottom where surfers can provide their name and email. You will then be able to recommend to your pros
Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and breaking all the IRS rules? You are the one who will get audited, prosecuted and have to pay huge fines.
Blackhat techniques are just plain bad business practice. They also do the search engines and the search users a huge disservice by contributing to poor quality of results. This adds nothing to the end user experience.
The search engines say that any type of manipulation to get a site ranked is a threat against them and the relevancy of their results. Whitehat practitioners will say that they are not manipulating sites but rather fixing search engine obstacles within a web site. The need for their services is great as many web site designers do not know how to integrate search engine friendly designs.
Last year a prospective customer contacted me after being burned by a “rogue" SEO company who got their site (and others) banned from Google for spam tactics. A few weeks later they were contacted by the same “rogue” SEO company under a new name. Perhaps naively she almost fell for it again. She reasoned that if they had been banned once they would not do anything wrong again! This demonstrates the lack of knowledge that consumers have regarding our industry. They don’t know the difference between good and bad SEO. People are being taken advantage of because of their lack of knowledge.
No matter what techniques your SEO uses; ‘ethical’ , ‘whitehat’ ,‘blackhat’ none at all it all boils down to one thing. Doing right by the client? Ethics is often viewed by many in the industry as hype.
I think the focus should be on serving users as opposed to manipulating the search engines. SEO’s who concentrate of making the sites the best that they can be for the end user will create a much better longer term affect. The SEOs who chase algorithms and try to game the search engines get burned when there is an algorithm change. Following search engine updates involving an algorithm shift, the industry message boards abound with posts along the lines of “I hate Google, they have killed my site” If these posters had spent more time improving their site for their clients, and the search users, the algorithm updates would be much less stressful for them.
At this time there is no initiative within the industry to create a trade body which sets a code of best practices. It is down to the consumer to practice “buyer beware” and ensure that they practice due diligence in selecting an SEO. They need to use even more caution than they would use to select any other vendor. I also believe the industry has a responsibility to provide education and resources for consumers and help de-mystify the profession.
Great SEO compa
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