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Other Added - Search Engine Optimization
Perhaps you have not considered the wealth of information that is available on your competitors. Public companies are required by law to give away all their financial information and most all of this is available on the Internet for free. This information is there for investors to know exactly what the company is doing so they can make a good informed decision of whether or not to buy their stock.Unfortunately for these companies that information in the hands of their competitors can be quite deadly and since the information is available and made mandatory by government regulatory bodies you as a competitor of theirs would be a fool not to look at it, as it is free and available.By analyzing your competitor's financial results often you can see weaknesses in your competition and by assessing these weaknesses you have a better chance to beat them in the marketplace and also learned from their mistakes so that you don't have to make them also. This is one of the two best ways to assess weaknesses in your competition.The other way to find weaknesses in your competition is to survey their customers. In other words when a customer switches and comes from a competitor to your company; you should ask that customer why they switched and what they did and did not like about your competitors.It also makes sense to find current customers of your competitors and ask them how they like the products or services and what they might do different if they were running the company. You will not believe the wealth of information you can get using these two methods and it will help you in beating your competition and exploiting their weaknesses.If this all sounds a little too underhanded for you, then you might like to know that they teach this in America's top corporate business colleges and universities and it is part of their MBA programs. In other words your competition is already doing this to you. So please consider this in 2006.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to estab
So you have this really great idea to create a free blog on a particular niche. Although the allure of owning your own domain is severely tempting, in all practicality you should really opt to own a blog instead, especially when you are just starting out on the web. By far the biggest hindrance to low traffic blog sites and web sites making money is site owners insisting on using high traffic techniques and tactics and expecting them to work with their low traffic blogs.There are also many different ways of making money from low traffic sites, and especially low traffic blogs. There are numerous other ways in which small low traffic sites lose money and potential clients by behaving as if they were Amazon. When a blog has low traffic, chances of generating revenue from regular affiliate programs are virtually nil.The Adsense ads will essentially give you product and service ideas that you can use to start generating revenue from your low traffic blog or web site. When you create a blog, companies are more than happy to pay you a commission for customers that you send to their web site. How much traffic? Amazingly, this little blog that I've done nothing to promote -- other than create content for it -- gets 50 unique visitors a day after a few weeks.When you create a free blog content is the most vital aspect of blogging. Without regular posting to your blog, there's nothing for your visitors to see or to read. If you enjoy blogging, you can even become a blogger-for-hire: there's a huge demand for bloggers who are willing to blog for others. In addition to a blog being a vehicle for you to get your information out there and attract and keep an audience, your blog can become an interactive, user supported community.If you like to write and have information to share about your area of expertise, a free blog can be a great money making tool. A blog can play a central role in making money, but it needs to be
Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka, EuroPages, Free Find, Go.com, Mirago, Nerd World, Northern Light, Open Directory Project, OpenText, Planet Search, Scoot, Starting Point, UK Directory, Webtop, Yellow Web
SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establ
As in any advertising the perfect choice of language will promote your site in ways you never could have imagined possible and result in achieving your ultimate goal. SEO (Search engine optimization) is the simplest way to locate and be located on the Internet.Keyword tags are an important part of advertising and promoting your web page and web link. SEO keyword tags will increase your visibility to users by guiding them to what they seek to find by using certain key words in your heading. Keyword tags serve as advertising if you will, ultimately providing the needed guidance for viewers to locate your page.When a person performs a search via a search engine, they usually only type a few words that describe what they are seeking to place. Your keyword tags will be the result! Not selecting the most adequate and descriptive keyword tags will result in users not being able to find your page as quickly as you would like.When you set and design you website, the use of keyword tags should be placed in the header, the links pointing to the page, visible text, as well as links that link to inner pages of your website.The more you use the keyword the better your outcomes will be. Determining to use the keyword tags as often and generously as possible will ensure that the SEO will pick up your links and in result; guide more users to your site to view the information, services, ideas, or just visit your site.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to estab
Once you have decided on your ideal business to create and have research the feasibility of it, you will then need to figure out what your target market is.I have seen many people fight this area and want to skip it. However, to ensure business success, this is a vital step. Some of the reasons that people have come out with have been:But I don't want to just sell to a few people Everyone needs my product Why should only a few people benefit I am not sure how to do it There is a wise saying that says. If you try to sell everything to everyone, you will sell nothing to no one. When you a have a narrowly focused target, you gain a responsive list of people who are interested in your product. And a small list of people that are interested in your product or service are much more valuable than a large list of people who could care less about what you offer.You can promote to them all you want and you will be lucky if you make a dime off them. One of the reasons, is that different things appeal to different people and a marketing campaign targeted at everyone will impress no one. There is also the cost factor. You wont have deep enough pockets to cover the expense of promoting to everyone.For example, if you were selling cars, you would need to consider the type of person who would be buying it. A van would appeal more to a family with kids or a coach with a team. Where as a two seat sports car would have an entirely different target market.It doesn't mean that forever and a day that you will have to stick to your tightly focuses area, it means that you have a starting point in which to go after.This will also help you track and monitor your progress and see who and what type of people respond to your offer or service. So, sit down focus and realize that this important process will help you achieve your goals and that is what matters.The three areas th
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to estab
I don't encourage managers to wear funny hats, appear in self-deprecating skits, or otherwise emulate Saturday Night Live in an attempt to manufacture an image as, "Look, folks! I'm just one a' the guys!" If clients insist, I do what I can to help. I want the money. But it's not usually such a hot idea.I know it's done. Frequently. And I read reports of the exhilarating effects created by executives who deliver call-to-action keynotes dressed as a gunfighter or sumo wrestler. I notice, also, that these reports are usually written by those who work for the speaker, or by meeting producers retained by the speaker's company.A field sales force may see their management only once or twice a year; usually at the annual sales meeting. They need to know that those running the store have a clear vision of where the company's going, and what it will take to get it there. And giving them Bozo the clown doesn't do a hell of a lot to convince a sales force their future is in good hands.Conventional wisdom tells us the confident and secure executive isn't compromised by a little benign buffoonery. Well, maybe. In my experience, however, confident managers are secure enough to bypass situations that often succeed in converting respect to ridicule. It's usually the uncertain manager who clutches at these moments in an attempt to create a public charisma that personal performance has never provided.The bottom line for the executive comic? Don't get beaten by your own shtick!http://www.thewritingworks.com
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to estab
The general idea of arbitrage is one that has been around for years, both online and offline. As you browse through web sites on the Internet, you may notice that all of them are composed of some form of an article. For this reason, articles are in high demand. The problem that arises with starting a writing service is that it is very time consuming. I would like to introduce a new technique that I use to bring in a healthy extra income with little effort. This technique is called Article Arbitrage.Webmasters are always looking for good, unique content to post to their web sites and blogs. This is why ghostwriters are making a killing selling their unique articles. This opens a huge market for anyone to start making money from the Internet. This is how I do it:1. First, I created a simple Ghostwriter (sales) page. This page contains a little information about my service and myself. I included a professional looking photo of myself along with a link to writing samples.2. Then I searched the net seeking talented article writers that offered their services for a low price. Once I found one or two quality ghostwriters I put them on hold.3. Finally I started searching for customers. First I created a simple Google Adwords campaign targeting only very relevant keywords. Next I announced my new writing service to forums such as the Warrior Forum and Webmaster World. I also included a link to the sales page in my signature box of the forums. Now every post I make in these very relevant forums is a free advertisement for my service.It did not take long to start receiving orders. I did not receive hundreds of orders right away, but the few I did receive were regular customers. Now I have a few regulars and I do not need to advertise at all.This is one of my main sources of online income and by far the easiest. If you can implement this same exact technique I can almost guarantee you will be making a healthy extra income onlin
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.
Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www.yoursite.com
2. Your email address in the form of yourname@yoursite.com
3. The title of your Home Page in the form of "your site -products for (need}"
4. A 40 character product description
5. A ten to twelve word site description (your site TITLE probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/77769/otheradded-Search-Engine-Optimization.html">Search Engine Optimization</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/77769/otheradded-Search-Engine-Optimization.html]Search Engine Optimization[/url]
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