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Other Added - Search Engine Optimization for the Rest of Us
So, you’re thinking about starting a business, but what do you call it? There are a lot of options and theories out there as to what makes a good name. Now, I’m not an expert on naming so I’m just providing some food for thought.When naming your business, think about who the consumer of your product or service is going to be. Think about what your product or service is and how the consumer is going to use it. This is what many in marketing call the “felt need” – that is the need of your consumer and how your product or service meets that need. Incorporating your “felt need” into the name of the business might be of great benefit. Let’s take coffee for example. It’s a hot, no pun intended, item. There are tons of coffee shops and services opening up every where. Now, these aren’t the best examples, but it might be appropriate to name a coffee business Java Jolt, Coffeine or Warm & Cozy. The first two line up the product with the need of being woken up. The third evokes yet another feeling of comfort.So, why did Starbucks make it so huge? Well, it wasn’t solely in their name. They are an excellent example of a brand and p
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking
To give you an idea of what others are selling on the internet, the first place you should go is to Clickbank. Clickbank is a huge clearinghouse for internet vendors. Different vendors (just like you want to become on the internet) use Clickbank to process their sales orders. Now, that is not what you are going there now for. You are simply going to their site to search all the various products that are being sold via Clickbank. There are approximately 10,000 different products on the Clickbank network, at the time that I write, so you can assume that it is a pretty good representation of what is available in the overall internet market.When you first click on the link, you will arrive at a page describing their service that allows you to sell your created product via their system. In the upper right hand corner of the page there should be a clickable link to their home page. When you get to the home page you should see several buttons at the top of the screen. Click on the one that says “Promote Products”.Once you click there you will see a list of potential products that you could sell if you were promoting Clickbank
Consider this. Out of various possibilities which include: going to a shop, calling a shop, etc. the prospective buyer decided to search for the product online. Then she used certain key-phrase to make a query on a search engine and then among other sites, she chose yours to click in. As a seller this is the kind of visitors you need for your site! Search engines have more than twice the e-commerce conversion rate of other traffic acquisition sources. You can get these results for your site with the help of search engine optimization.
What is Search Engine Optimization?
SEO is a set of actions carried out with a webpage to improve visibility of that webpage in search engines. The goal is to ensure top places in the search engine results for a specific query.
How important are the search engines? Data show 81 percent of Internet users find the sites they’re looking for through search engines. Over 57% of Internet users search the Internet everyday. Up to 500 Million searches take place in a day. 55% of all Internet purchases originate at a search engine as oppose to 9 percent from banners. These statistics are pretty convincing, but surprisingly, according to StatMarket.com only 7 percent of websites are visible by search engines.
Search Engine Optimization (SEO) can really bring amazing results. Our page http://trade-leads.rusbiz.com recently started to show on the first page of Google for the search phrase “trade leads”. Within the last month we have noticed almost 30 percent increase of traffic to this page which is pretty much inline with the available statistics. If your optimization efforts started to bear fruits and you ended up on the second or third page of Google search, you can expect a dramatic increase of almost 5 times more traffic than before and after two months it can be over 9 times! An upward move from 2nd and 3rd pages to the much coveted first page will bring an increase of around 30 percent. Along with the traffic the conversion rate – the quantity of actual purchases – also goes up significantly.
Your position within the first page also makes a lot of difference. The top positioned web page in the sponsored – paid advertisement – receives 50 percent of all clicks and first three top ranked web pages garner 60 percent of all clicks.
Once you have decided to go for search engine optimization, you next step is to figure out for which search engine you should work on optimizing your site. After all there are so many search engines out there!
If you look at the latest statistics available for the month of November, 2005 compiled by Nielsen/NetRatings it, probably, won’t be any surprise to you that Google at present has most search market share. There were 5.1 billion searches done in November. Out of 60 search engines monitored, Google had a share of 46.3 percent, Yahoo – 23.4 percent, MSN -11.4 percent, AOL - 6.9 percent, Ask Jeeves with its other affiliations MyWay, Teoma, Iwon and search sites of Excite Network has a combined share of around 6 percent, etc. This clearly shows that Google is the undisputed leader among search engines at this moment. That’s why in your quest of getting more traffic to your site, you have to emphasize on Google. Other key indicators which favor Google as well are:
- Google is most favored by business people - 82.9 percent of all business users make their queries through Google.
- The Google users are more educated. They are more likely to have a college degree.
- The Google users are from higher income group.
As mentioned earlier search engine optimization is a set of actions that you have to take surrounding your web pages. Here are the key steps of the process:
Select keywords for search engine ranking
- Make a list of keywords that you think buyers might use to search for products and services you sell.
- Use a Thesaurus to check synonyms of the words and phrases that you have chosen. You may come up with additional keywords.
- Eliminate all single words from the list!
- Go to several of your competitors’ websites and check out what keywords they are focusing on by viewing the HTML source of the pages.
- Now go to Yahoo! pay per click search marketing site Overture, which has an excellent keyword selection tool. Google also has a similar tool located at https://adwords.google.com/select/KeywordSandbox.
- Get the search phrases or terms that are popular enough and fall into your criteria from above mentioned lists.
- Check where you stand with these keywords or key phrases in main search engines. Find the needed tool for this here. http://www.marketleap.com/verify/default.htm
- Now try to find whether you should use your keyword in singular or plural, or which one of the two similar search terms or phrases are more desirable by going to the following page: http://www.onfocus.com/googlesmack/down.asp Remember, studies show that conversion rate for plural words are in general higher than singular!
- Now that you have a number of keywords, cluster two to three of them for one single page. Remember, every page of your site should be built surrounding one single theme and focused on maximum two to three keywords.
Place keywords in Title tag, Meta description, Alt tags, Heading tags, Comment tags.
Create content
Now develop informative content using these keywords. Use your key words in headlines and alt tag of the pictures. Make sure that you don’t over do it! If you stuff keywords more than necessary for a normal text, search engine can ban your site for keywords spamming. Here is a tool for checking density of keywords on a page. Maximum preferable density is 3-5 percent.
Submit to search tools
Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools – search engines and directories. Search engines index their listings based on the information retrieved by their spiders which crawl through the hyper links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That’s why you should start submitting your website to the directories. The major directories are GMOZ, Yahoo!, LookSmart, etc.
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking e
Several years ago at a national conference, the speaker, David Herdlinger, applied his experience using the frequently quoted words, knowledge, skills and attitudes and constructed KSA into a quadrant. The upper boxes contained the letters K for knowledge and A for attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into a box and Whoa La the K.A.S.H. Box was born.The purpose of this K.A.S.H. Box was to show that more often than not performance failure whether organizationally or individually is not just an issue of knowledge and skills, but also poor attitudes and habits. Yet, individuals and organizations spend most of their resources developing knowledge and skills and fail to develop the necessary attitudes and habits for performance success.Being an individual who is always looking to help others make more connections, I expanded David’s K.A.S.H. Box into the https://adwords.google.com/select/KeywordSandbox.
Place keywords in Title tag, Meta description, Alt tags, Heading tags, Comment tags.
Create content
Now develop informative content using these keywords. Use your key words in headlines and alt tag of the pictures. Make sure that you don’t over do it! If you stuff keywords more than necessary for a normal text, search engine can ban your site for keywords spamming. Here is a tool for checking density of keywords on a page. Maximum preferable density is 3-5 percent.
Submit to search tools
Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools – search engines and directories. Search engines index their listings based on the information retrieved by their spiders which crawl through the hyper links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That’s why you should start submitting your website to the directories. The major directories are GMOZ, Yahoo!, LookSmart, etc.
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking
In order for you to sell products or services online you will need a shopping cart application to facilitate ecommerce. While your customers simply want a way to make a purchase if they are interested in your product you will have already considered tough choices.For Instance . . .If you want a full solution for invoicing, statements, receipts and company financial history there are solutions that cover all of this with an application for a shopping cart that is tied to company financial data. One such company is COREsense based in New York. This service requires less redundant work because data entry on sales to a separate accounting software application is not required due to the full integration of financial data. For most companies this solution will fall outside normal budget constraints.If you have no budget for a shopping cart, you have a couple of solutions that might work depending on your technical expertise. OSCommerce is available at no cost. This product is a fully customizable solution for a shopping cart, but it does require personal programming. In many cases netrepreneurs will hire a programmer t
- Google is most favored by business people - 82.9 percent of all business users make their queries through Google.
- The Google users are more educated. They are more likely to have a college degree.
- The Google users are from higher income group.
As mentioned earlier search engine optimization is a set of actions that you have to take surrounding your web pages. Here are the key steps of the process:
Select keywords for search engine ranking
- Make a list of keywords that you think buyers might use to search for products and services you sell.
- Use a Thesaurus to check synonyms of the words and phrases that you have chosen. You may come up with additional keywords.
- Eliminate all single words from the list!
- Go to several of your competitors’ websites and check out what keywords they are focusing on by viewing the HTML source of the pages.
- Now go to Yahoo! pay per click search marketing site Overture, which has an excellent keyword selection tool. Google also has a similar tool located at https://adwords.google.com/select/KeywordSandbox.
- Get the search phrases or terms that are popular enough and fall into your criteria from above mentioned lists.
- Check where you stand with these keywords or key phrases in main search engines. Find the needed tool for this here. http://www.marketleap.com/verify/default.htm
- Now try to find whether you should use your keyword in singular or plural, or which one of the two similar search terms or phrases are more desirable by going to the following page: http://www.onfocus.com/googlesmack/down.asp Remember, studies show that conversion rate for plural words are in general higher than singular!
- Now that you have a number of keywords, cluster two to three of them for one single page. Remember, every page of your site should be built surrounding one single theme and focused on maximum two to three keywords.
Place keywords in Title tag, Meta description, Alt tags, Heading tags, Comment tags.
Create content
Now develop informative content using these keywords. Use your key words in headlines and alt tag of the pictures. Make sure that you don’t over do it! If you stuff keywords more than necessary for a normal text, search engine can ban your site for keywords spamming. Here is a tool for checking density of keywords on a page. Maximum preferable density is 3-5 percent.
Submit to search tools
Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools – search engines and directories. Search engines index their listings based on the information retrieved by their spiders which crawl through the hyper links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That’s why you should start submitting your website to the directories. The major directories are GMOZ, Yahoo!, LookSmart, etc.
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking
I will not make sales. I will make Customers.I will target the heart of my Customer. Never their wallet.My Customer is the lifeblood of my business.Though I may sell my Customers what they want, I will deliver what they need and make their lives better.Courtesy and Service are cornerstones of my relationship with my Customer.I will view complaints as opportunities . . . opportunities to create lifelong Customers.The quality of my products and how I treat my Customers will determine the level of My Success.My prosperity will come from ‘growing’ people.My best advertisement is my product, and, the Customer service behind it.Making money without making friends is not good business.I will guide my business with the perfect blend of heart and mind.I will make Integrity my trademark. After all, isn’t integrity all I have and all I will be remembered for?I will compete only against myself as the only true measurement is against myself.It is fine to fail. In fact, it is most often a requirement of success.My reputation is everything - m
Place keywords in Title tag, Meta description, Alt tags, Heading tags, Comment tags.
Create content
Now develop informative content using these keywords. Use your key words in headlines and alt tag of the pictures. Make sure that you don’t over do it! If you stuff keywords more than necessary for a normal text, search engine can ban your site for keywords spamming. Here is a tool for checking density of keywords on a page. Maximum preferable density is 3-5 percent.
Submit to search tools
Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools – search engines and directories. Search engines index their listings based on the information retrieved by their spiders which crawl through the hyper links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That’s why you should start submitting your website to the directories. The major directories are GMOZ, Yahoo!, LookSmart, etc.
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking
The very first email that you write for your email campaign should be a welcome email. This email reminds the reader why they are on your email list, and should include a link to the free giveaway product that they were promised on the squeeze page.Even if you have things ordered with your autoresponder company so that they receive the gift when they subscribe, I like to include a link to the free gift in my first email, so if they missed the link, they do not feel cheated. I will sometimes even give them a link to another product, a free product, like a bonus. I always want people to feel like they are getting more value from me than they paid for. And of course that is easy if all they have paid me is with their name and email address. But I still have to do it. And the better I do it, the more they will buy from me in the future.So my email might read like this:Dear (name of subscriber):Welcome to (name of your email list). You will be receiving useful content, free bonus items, and links to some of my favorite and most useful products.In the meantime, be sure and download your free gift:
Link popularity
The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.
Link popularity is one of the key factors that search engines consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depends on its link popularity in a very big way. Work on getting as many backward links as possible, preferably from the web pages with higher page ranking than yours.
Track ranking
Search engine optimization requires constant monitoring and updating. Don’t forget that the competitors are working relentlessly on achieving high positions. The search algorithms are also constantly changing and improving. That’s why every now and then you should check out how your site is doing.
Track traffic
If your work started to bring good results and you are getting more traffic, but the visitors are not taking expected actions, this means, you probably have selected wrong keywords. Start all over again with keywords analysis.
Search Engine Optimization is the process of optimizing web pages for natural or organic – as they are also called – searches. Once you are certain that you have done everything possible to achieve maximum results in this sphere, you should consider pay per click marketing with Google, Yahoo and MSN. Effective web promotion requires a combination of both of these two search engine marketing strategies.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/77697/otheradded-Search-Engine-Optimization-for-the-Rest-of-Us.html">Search Engine Optimization for the Rest of Us</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/77697/otheradded-Search-Engine-Optimization-for-the-Rest-of-Us.html]Search Engine Optimization for the Rest of Us[/url]
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