Tags |
|
|
Links |
|
|
Other Added - Financial Services Giant Grabs Northeast Naming Rights
According to Dictaphone®, in 1952 recorded dictation itself was established as "a time saver over handwriting and stenography among attorneys, physicians and other professionals". In fact, it was in 1973 that the first mini-cassette recorder was marketed, making analog dictation the technological equivalent of listening to music on an 8 track tape!There are several options to capture dictation files, once you have decided to upgrade. They include:I. TELEPHONIC OR DIAL IN DICTATIONA toll free number is dialed, a pass code punched in and work is dictated into the receiver or speaker of a standard telephone, using the key pad to control the recording functions (play, rewind, insert, etc.). Upon completion of the call, the digital file created is routed through the internet to a secretary, vi
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this ye
Digital images stored on computer servers is currently the low-cost solution for storing documents. However, that has not always been the case. For decades, microfilm was the storage media of choice. Today many companies still have large libraries of microfilm.Over the years, many different types of microfilm have been used to store records.- Roll Film - Documents are stored on 16 mm rolls.- Microfiche - 7 rows of 14 images per sheet of film about 4 by 6 inches.- Jacket microfiche - Similar to microfiche but the strips representing all the pages of one document are placed in a special transparent "jacket."- Computer output microfilm (COM) - Captures computer output directly on film.- Engineering drawings - are normally recorded on larger 35 mm roll microfilm. Each "blueprint" i
In what should be seen as one of the boldest moves of acquiring naming rights, Citibank just announced two blockbuster agreements on November 9th and 10th.
The first deal involves the Wang Center for the Performing Arts in Boston for about $36 million. The fifteen year agreement should be seen as more than just a giant load of cash landing on the doorsteps of the non-profit arts group.
The next day on November 10th, the multi-national banker / financial services giant, closed a deal to re-name Shea Stadium in New York, home of the baseball playing New York Mets. An official announcement pegged that deal to be close to $20 million.
But look at the way it plays out on the corporate stage. On the Citibank web site the announcement about the naming deal with the professional baseball team is labeled as a Strategic Sponsorship.
While the very next story in the Citibank news archives lists the naming rights agreement for the Wang Center under the title of, ”Supporting our Community”. Isn’t that interesting?
Why is one thought of as a strategic decision that suits the corporate mandate and the other a gesture of goodwill?
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup’s banking and especially the very profitable wealth management division. And the Wang Center is happy to oblige and be a part of the equation.
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this yea
Managing diversity isn’t just a moral and legal obligation, it can present tangible business benefits as well.What is diversity?We in the UK are fortunate to live in a country which is rich in the diversity of its population. Nowadays, your work colleagues might be any age, male or female, from any ethnic, religious or cultural background, married, single or living with a partner of the opposite or same sex, able-bodied or not. This has many advantages, but also presents organisations with the challenge of getting the best out of such a diverse workforce, while at the same time meeting their legal responsibilities. It is therefore important that companies give due consideration to how to achieve this if they want to maintain their place in the market.The moral and legal case for diversityIn the UK:• Women make up half t
The next day on November 10th, the multi-national banker / financial services giant, closed a deal to re-name Shea Stadium in New York, home of the baseball playing New York Mets. An official announcement pegged that deal to be close to $20 million.
But look at the way it plays out on the corporate stage. On the Citibank web site the announcement about the naming deal with the professional baseball team is labeled as a Strategic Sponsorship.
While the very next story in the Citibank news archives lists the naming rights agreement for the Wang Center under the title of, ”Supporting our Community”. Isn’t that interesting?
Why is one thought of as a strategic decision that suits the corporate mandate and the other a gesture of goodwill?
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup’s banking and especially the very profitable wealth management division. And the Wang Center is happy to oblige and be a part of the equation.
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this ye
Hand-held Metal Detectors are designed to safeguard security-sensitive areas like schools, courtrooms, corrections facilities, sports events, businesses, nightclubs, bars and other public areas and events. They are used along with walk-through metal detectors. Construction crews and woodworkers also use hand-held metal detectors to find dangerous nails or other metallic debris in reclaimed building materials and trees.A recent study proves that hand-held metal detectors are just as accurate as x-rays in finding coins and other metallic objects swallowed by children. They are cheaper and radiation-free, are usually lightweight, highly sensitive and require little maintenance. The special shape of the sensitive surface makes operation of the device easy, unlike portable metal detectors with ring transducers. They come with 9V batteries or rechargeab
The naming rights deal in Boston sends $36 million to the Wang Center and just $20 million and change to the New York Mets to name the stadium. Almost twice the dollar amount yet the press release from the corporate office downplays the deal to the non-profit group.
According to Boston Mayor Thomas Mennino the involvement of Citibank will provide a needed boost to the city’s theater district. Survey results suggest that the arts community brings in over $6 million in tourism dollars to the area every year.
Now here is where it gets interesting.
Citibank just opened its’ first office at 491 Bolyston St. in Boston in October 2006, quickly followed by a second location at 100 Cambridge St.. How about that? Just in time to welcome new customers right after the naming rights deal was announced. Good planning on the part of Citibank.
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup’s banking and especially the very profitable wealth management division. And the Wang Center is happy to oblige and be a part of the equation.
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this ye
Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself. This can be a very serious problem for owner-managed businesses, where the personality of the entrepreneur oft times gets substituted for the personality of the business - big mistake! So what's the first step in crafting a marketable business personality?What Business Are you Really In?OK kids, its story time. Back in the day, the railroad barons were the most powerful business leaders in the country. They had the money, the power, and the political 'shlep' (that’s
For those that know that part of the country, Citibank is doing battle with its’ international rival Credit-Suisse and what used to be called Credit-Suisse First Boston. Taking a page from the competition, the New Yorkers at Citibank decided on a strategy that brings them into a dynamic and wealthy market through the side door and with a very big splash of publicity.
The soft sell announcement to the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup’s banking and especially the very profitable wealth management division. And the Wang Center is happy to oblige and be a part of the equation.
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this ye
Success is what you want for you and your business, isn't it? Although success means different things to different people, there are some ingredients that are necessary to have in the mix. One of the most important ingredients is being effective as a businessperson. So, whether your business is small or large, new or growing, you need to be effective.Being effective is doing the ‘right’ things well. Now, it’s simple to say that you’re choosing to be more effective, but following this through with actually being effective isn’t always easy. It’s a journey and there will be roadblocks along the way. First you’ll need to identify these obstacles and beware, because they’re not always obvious and not always easy to identify. After all, your ego will be kicking and screaming to keep you where you are. Your ego doesn’t want you to change and w
So often non-profit organizations go searching for a naming rights deal only to find that the prospective partners in local business are already tied up in financial commitments or do not perceive the value of the trade off of cash for higher brand name recognition. Enter the outsider. Companies that stand to gain substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
Here are just a few examples of big ticket naming rights deals done this year.
On October 6th of this year, Honda stepped up and signed a deal to have their name on the hockey arena in Anaheim, California. Financial details not disclosed.
In August, Chevy Chase Bank signed on the dotted line with the University of Maryland to name the football stadium on campus, also a $20 million naming rights deal.
The biggest corporate naming deal of the year so far was on the west coast at Stanford University where the Business School received a gift of $105 million from the founder of Nike. The Knight Graduate School of Business has been named in appreciation of his generosity.
The Dell Foundation made a $50 million gift to the University of Texas back in May, 2006. Three new medical facilities will bear the Dell name.
Boston and New York on the share-of-market radar screen
The high profile venues in Boston and New York that will soon be wearing the Citibank name and corporate colors, cover both ends of the marketing spectrum.
In Boston, a city I like to think of as higher education heaven, you find one of the highest concentration of not just university undergraduates but also the post-graduate men and women who will be soon be filling the roles of the next wave of doctors, lawyers, engineers, high tech brainiacs and a host of other well paying jobs.
The long term formula to make a naming rights deal pay off is about getting involved in the community. Working to establish relationships with new customers and then cross-selling them other products and services, with a strong emphasis on growing market share, retaining clients while the organization builds up the brand name.
Then take a moment and think about what Citigroup has been able to accomplish in the Big Apple itself, the proverbial home of the media and national attention.
Landing a deal to re-name Shea Stadium and home of the New York Mets baseball team, Citigroup has pulled off a national advertising coup, not just for the present, but for the length of the naming rights agreement.
Baseball is at an all-time high tallying more than $5 billion in revenue last season with no let up in sight. Not to mention that the Mets have built a contender for the National League East division. Slap on the Citibank name in the upcoming stories about the team, the drive-by benefits of the casual observer even before you get to the in-stadium marketing efforts, this is a sweet deal in the hyper-competitive financial services market.
Making a decision to choose a naming rights presence is about marketing. It’s a strategic choice taking into account the current marketplace and projecting forward over the term of the naming rights agreement.
Emerging Trend for Non-Profit Naming Deals
The news of the Citibank naming deal in Boston should be considered a benchmarking type of event within the non-profit sector. We know that the commitment of corporate dollars towards a naming rights presence is driven more by marketing objectives than philanthropic virtues. Th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/7760/otheradded-Financial-Services-Giant-Grabs-Northeast-Naming-Rights.html">Financial Services Giant Grabs Northeast Naming Rights</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/7760/otheradded-Financial-Services-Giant-Grabs-Northeast-Naming-Rights.html]Financial Services Giant Grabs Northeast Naming Rights[/url]
Related Articles:
A Good Logo Design: Recipe For A Successful Business
Bookmark it:
|