hoice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representativ

When you think of breakfast cereals, what product name comes to mind? When you think of digital camera, what product name occurs to you? Branding makes a product distinctive in the marketplace, its removes anonymity and gives identification to a company and its goods and services. “Branding” is actually a very general term covering brand names, designs, trademarks, symbols, a distinctive letterhead, an identifiable shop front etc., which may be used to distinguish one organization’s goods and services from another’s.

There are a few reasons why a company branding their goods and services

a) It is a form of product differentiation, which makes customers readily identify the goods or services and thereby helps to create a customer loyalty to the brand

b) The more a product is similar to competing goods, the more branding is necessary to create a separate product identity.

c) Branding leads to a more ready acceptance of a manufacturer’s goods by wholesalers and retailers.

d) It facilitates self-selection of goods in self-service stores also makes it easier for a manufacturer to obtain display space in shops and stores

e) It reduces the importance of price differentials between goods.

f) Brand loyalty in customers gives a manufacturer more control over marketing strategy and the choice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representative

rand names, designs, trademarks, symbols, a distinctive letterhead, an identifiable shop front etc., which may be used to distinguish one organization’s goods and services from another’s.

There are a few reasons why a company branding their goods and services

a) It is a form of product differentiation, which makes customers readily identify the goods or services and thereby helps to create a customer loyalty to the brand

b) The more a product is similar to competing goods, the more branding is necessary to create a separate product identity.

c) Branding leads to a more ready acceptance of a manufacturer’s goods by wholesalers and retailers.

d) It facilitates self-selection of goods in self-service stores also makes it easier for a manufacturer to obtain display space in shops and stores

e) It reduces the importance of price differentials between goods.

f) Brand loyalty in customers gives a manufacturer more control over marketing strategy and the choice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representativ

mers readily identify the goods or services and thereby helps to create a customer loyalty to the brand

b) The more a product is similar to competing goods, the more branding is necessary to create a separate product identity.

c) Branding leads to a more ready acceptance of a manufacturer’s goods by wholesalers and retailers.

d) It facilitates self-selection of goods in self-service stores also makes it easier for a manufacturer to obtain display space in shops and stores

e) It reduces the importance of price differentials between goods.

f) Brand loyalty in customers gives a manufacturer more control over marketing strategy and the choice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representativ

rs.

d) It facilitates self-selection of goods in self-service stores also makes it easier for a manufacturer to obtain display space in shops and stores

e) It reduces the importance of price differentials between goods.

f) Brand loyalty in customers gives a manufacturer more control over marketing strategy and the choice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representativ

hoice of channels of distribution

g) Other products can be introduced into a brand range to “piggy-back” on the articles already known to the customer. Adding products to an existing brand range is known as brand extension strategy.

h) It eases the task of personal selling (i.e. face-to-face selling by sales representatives)

Branding strategies includes

i) Family branding

The power of the “family name” to introduce and market new products

ii) Brand extension New flavors, sizes, model etc

iii)Multi-branding Different names for similar goods serving similar consumer tastes

The success of a given branding effort depends on whether a competitive advantage can be established in the minds of customers. A competitive advantage is simply a judgment made by a consumer on how close one product or service comes to satisfying his needs versus a competitor’s product or service.