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Other Added - Increase Your Web Page (and Landing Page) Conversion with Conversion Rate Optimization
What Is Niche Marketing
If you're thinking of starting a web based business or already have one up and running, one of your primary objectives is probably to make money. You know your competition is fierce. You may try every possible avenue of exposure, and come up with lots of visitors but not a lot of income. You've got the traffic, you've got the product, so what gives?There is one question which embodies the secret to your success on the net. That question is, what is niche marketing?One of the most common mistakes made by marketers is to believe that everyone wants his product. So many start out hoping to cash in on the millions of prospects, or end up waiting for months on end as their dreams fail to materialize.Usually, ther
learly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.If you're thinking of starting a web based business or already have one up and running, one of your primary objectives is probably to make money. You know your competition is fierce. You may try every possible avenue of exposure, and come up with lots of visitors but not a lot of income. You've got the traffic, you've got the product, so what gives?There is one question which embodies the secret to your success on the net. That question is, what is niche marketing?One of the most common mistakes made by marketers is to believe that everyone wants his product. So many start out hoping to cash in on the millions of prospects, or end up waiting for months on end as their dreams fail to materialize.Usually, ther
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "
On-line Buyers, Save Your Credit
Most products and services sold on-line have credit card payment features, to make the purchase as compulsive and immediate as possible. Every day there are hundreds of new on-line buyers who spend happily and pay as they can, slowly sinking into a quicksand of debt.Secure Servers Secure servers and hype are the perfect recipe for a financial disorder that seems to be growing day after day, as marketers perfect their homepages and sales copy to conform an infallible trap. From air tickets to vacation packages, from software to books and e-books to membership fees of certain sites, almost everything you can find on the net has a price tag. Unnecessary JunkIn other circles, we talk about
If you’re looking for an easy and low risk way to increase your landing page conversion rates, then use the conversion rate optimization strategies outlined in this online guide.Most products and services sold on-line have credit card payment features, to make the purchase as compulsive and immediate as possible. Every day there are hundreds of new on-line buyers who spend happily and pay as they can, slowly sinking into a quicksand of debt.Secure Servers Secure servers and hype are the perfect recipe for a financial disorder that seems to be growing day after day, as marketers perfect their homepages and sales copy to conform an infallible trap. From air tickets to vacation packages, from software to books and e-books to membership fees of certain sites, almost everything you can find on the net has a price tag. Unnecessary JunkIn other circles, we talk about
About Conversion Rate Optimization:
Conversion Rate Optimization is the continual process of making your Web Site and landing pages generate better results from your visitor traffic. For example, more leads, opt-ins, and more sales.
Conversion Rate Optimization is also the fastest and easiest strategy to increase your sales without spending more money on increasing your traffic.
In fact, the most successful companies test everything. For example, GoToMyPC.com increased their conversion rates by 400% by testing the following…
- Headlines
- Call to Action
- Copy
- Images
- Graphics
- Button Look
- Button Text
- Button Location
- No Links
- Press Quotes
- Testimonials
- Pricing
- Flow Through Process
- And more
Optimizing Your Landing Page’s "Conversion Funnel"
If you review your web site statistics (called “log files”) you’ll notice the following 4 things are happening on your landing pages…
The largest percentage of your visitors are bailing within 0-8 seconds after briefly viewing your landing page.
The second largest percentage of visitors bail when they decide your landing page does not prove compelling.
A small percentage of visitors attempt to convert (buy or use a contact form to become a lead) but fail. Many of these people will call.
A small percentage of visitors convert.
Conversion rate optimization is the process of optimizing your landing pages to minimize your "bail out rate" and maximize your "conversion rate" (CR).
The Top 6 Landing Page Components
To Optimize for Maximizing Your Conversions
The following are the top 6 conversion components that should be tested and improved to boost your conversion rates…
Headline - Since your headline is the first line that your visitors will read, the headline of your web page offers the biggest opportunity (about 80% of the opportunity) for improvements in conversion rate. Use headlines that clearly state the biggest benefit(s) that your product offers.
Offer - Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), your offer accounts for the second the biggest opportunity for improvements in conversion rate.
Lead - The “lead” or first paragraph is the third biggest opportunity for improvements in your conversion rate. Leads must be written with strong benefits that capture your visitor’s attention and make them want to read more.
Benefits - The “benefit bullets” (bullet-point format) are the forth biggest opportunity for improvements in conversion rate. List your benefits in the order of your product’s “value hierarchy” to your target market. In other words, state your product’s strongest benefit first, and its weakest benefit last.
Images - The images you use have a big impact on your conversion rates. The best practice is to use images that clearly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "l
Email Benchmark 2007
MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that could teach Jenna Jameson a few tricks. Anne Holland and Tad Clarke have become masters of the tease and the slow reveal.And yet beyond the sales tactics are some fairly interesting and not-so-surprising conclusions.1. E-mail ain’t so bad. Two thirds of B2B marketers and three-quarters of B2C marketers see it as increasing in impact in spite of the hype generated by the flavors of the week -- social networks, mobile communications and marketing by widgets.2. Conversion is all about the design of your forms. How it looks and how easy it is to use can improve opt=-ins by 25-40%. Getting the design right means mor
mages MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that could teach Jenna Jameson a few tricks. Anne Holland and Tad Clarke have become masters of the tease and the slow reveal.And yet beyond the sales tactics are some fairly interesting and not-so-surprising conclusions.1. E-mail ain’t so bad. Two thirds of B2B marketers and three-quarters of B2C marketers see it as increasing in impact in spite of the hype generated by the flavors of the week -- social networks, mobile communications and marketing by widgets.2. Conversion is all about the design of your forms. How it looks and how easy it is to use can improve opt=-ins by 25-40%. Getting the design right means mor
- Graphics
- Button Look
- Button Text
- Button Location
- No Links
- Press Quotes
- Testimonials
- Pricing
- Flow Through Process
- And more
Optimizing Your Landing Page’s "Conversion Funnel"
If you review your web site statistics (called “log files”) you’ll notice the following 4 things are happening on your landing pages…
The largest percentage of your visitors are bailing within 0-8 seconds after briefly viewing your landing page.
The second largest percentage of visitors bail when they decide your landing page does not prove compelling.
A small percentage of visitors attempt to convert (buy or use a contact form to become a lead) but fail. Many of these people will call.
A small percentage of visitors convert.
Conversion rate optimization is the process of optimizing your landing pages to minimize your "bail out rate" and maximize your "conversion rate" (CR).
The Top 6 Landing Page Components
To Optimize for Maximizing Your Conversions
The following are the top 6 conversion components that should be tested and improved to boost your conversion rates…
Headline - Since your headline is the first line that your visitors will read, the headline of your web page offers the biggest opportunity (about 80% of the opportunity) for improvements in conversion rate. Use headlines that clearly state the biggest benefit(s) that your product offers.
Offer - Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), your offer accounts for the second the biggest opportunity for improvements in conversion rate.
Lead - The “lead” or first paragraph is the third biggest opportunity for improvements in your conversion rate. Leads must be written with strong benefits that capture your visitor’s attention and make them want to read more.
Benefits - The “benefit bullets” (bullet-point format) are the forth biggest opportunity for improvements in conversion rate. List your benefits in the order of your product’s “value hierarchy” to your target market. In other words, state your product’s strongest benefit first, and its weakest benefit last.
Images - The images you use have a big impact on your conversion rates. The best practice is to use images that clearly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "
Marketing in an Attention Economy - What Fads Can Teach You
Pixel advertising seems to have caught the imagination of a lot of people. There are scripts to run a site for sale, pixel ad sites popping up all over the place, and I've even seen a pixel-ad MLM.I never really bothered to look, until the question came up in a forum - "how effective is pixel advertising"? - and the answer is "not very". I conducted a highly unscientific test by going to Google and typing in 'pixel ads for sale' - and got: Results 1 - 50 of about 1,110,000 for pixel ads for sale.About one million people, all competing to copy Alex Tew's idea.What most of them are overlooking is that Alex got about 5 million dollars worth of free advertising by being featured on CNN, ABC, NBC, and the CDC for
l percentage of visitors convert. Pixel advertising seems to have caught the imagination of a lot of people. There are scripts to run a site for sale, pixel ad sites popping up all over the place, and I've even seen a pixel-ad MLM.I never really bothered to look, until the question came up in a forum - "how effective is pixel advertising"? - and the answer is "not very". I conducted a highly unscientific test by going to Google and typing in 'pixel ads for sale' - and got: Results 1 - 50 of about 1,110,000 for pixel ads for sale.About one million people, all competing to copy Alex Tew's idea.What most of them are overlooking is that Alex got about 5 million dollars worth of free advertising by being featured on CNN, ABC, NBC, and the CDC for
Conversion rate optimization is the process of optimizing your landing pages to minimize your "bail out rate" and maximize your "conversion rate" (CR).
The Top 6 Landing Page Components
To Optimize for Maximizing Your Conversions
The following are the top 6 conversion components that should be tested and improved to boost your conversion rates…
Headline - Since your headline is the first line that your visitors will read, the headline of your web page offers the biggest opportunity (about 80% of the opportunity) for improvements in conversion rate. Use headlines that clearly state the biggest benefit(s) that your product offers.
Offer - Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), your offer accounts for the second the biggest opportunity for improvements in conversion rate.
Lead - The “lead” or first paragraph is the third biggest opportunity for improvements in your conversion rate. Leads must be written with strong benefits that capture your visitor’s attention and make them want to read more.
Benefits - The “benefit bullets” (bullet-point format) are the forth biggest opportunity for improvements in conversion rate. List your benefits in the order of your product’s “value hierarchy” to your target market. In other words, state your product’s strongest benefit first, and its weakest benefit last.
Images - The images you use have a big impact on your conversion rates. The best practice is to use images that clearly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "
Medical Transcription Students – How To Make Extra Money
So you’re taking a medical transcription course but really need to make a little extra money. It’s difficult being a student and having to work only part time or not work at all. But there may be a few things you can start doing to money until you finish your course.If you really want to work from home, then consider general transcribing until you finish your MT course. This will give you lots of typing practice and listening skills while making extra money.The first step is to find a few clients. You can use inexpensive advertising strategies to do this. Make out some simple flyers on your computer and pass them around.A few good places are Universities, schools, legal and insurance offices, social work off
act (purchase, sign up, opt-in), your offer accounts for the second the biggest opportunity for improvements in conversion rate.So you’re taking a medical transcription course but really need to make a little extra money. It’s difficult being a student and having to work only part time or not work at all. But there may be a few things you can start doing to money until you finish your course.If you really want to work from home, then consider general transcribing until you finish your MT course. This will give you lots of typing practice and listening skills while making extra money.The first step is to find a few clients. You can use inexpensive advertising strategies to do this. Make out some simple flyers on your computer and pass them around.A few good places are Universities, schools, legal and insurance offices, social work off
Lead - The “lead” or first paragraph is the third biggest opportunity for improvements in your conversion rate. Leads must be written with strong benefits that capture your visitor’s attention and make them want to read more.
Benefits - The “benefit bullets” (bullet-point format) are the forth biggest opportunity for improvements in conversion rate. List your benefits in the order of your product’s “value hierarchy” to your target market. In other words, state your product’s strongest benefit first, and its weakest benefit last.
Images - The images you use have a big impact on your conversion rates. The best practice is to use images that clearly portray the biggest benefit your product offers your customer (rather than generic "feel good" stuff like unknown logos and clip art). Studies show that product images work best when placed to the left of your product description (or lead paragraph) since it makes it easier to read your copy from left to right. Plus, people like to reads “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "
It's About Experiences, Not Logos
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all sorts of branding terms: 3D branding, branding triad, brand harmonisation. Go here to
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "look and feel" that lacked credibility and did not "feel" trustworthy. Having a professional look, and trust building tools (such as VeriSign and BBBOnline certifications) help convert significantly more of your web site's qualified visitors into new customers.
Other Important Conversion Elements to test:
- Buttons – Button text, color, look, etc.
- Pricing
- Formatting and placement of page elements, images and copy
- Navigation links versus no navigation links
- Press Quotes
- Testimonials
Other Conversion Best Practices and Tips:
- Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds on a 56k modem – Test your pages on Andy King’s "Web Page Analyzer" websiteoptimization.com/services/analyze/
- Add a 1-800-Number and Call to Action above the fold (top of the page)
- Add a Logo and a powerful “Value Proposition” to the top left
- Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
- Use colors that fit your target customer’s personality
Conclusion:
When you use “Conversion Rate Optimization” to test and improve your web pages and landing pages you can double your sales (possibly even quadruple) when you add up all the performance improvements. Of course it takes time and work but it's well worth the effort.
If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all sorts of branding terms: 3D branding, branding triad, brand harmonisation. Go here to
"Look & Feel" - According to a recent study by Stanford University, 46% of Web sales are lost on web sites that lack the critical elements that build value and trust with website visitors. The number one reason the people indicated why they wouldn't buy from a web site was because it had an unprofessional "look and feel" that lacked credibility and did not "feel" trustworthy. Having a professional look, and trust building tools (such as VeriSign and BBBOnline certifications) help convert significantly more of your web site's qualified visitors into new customers.
Other Important Conversion Elements to test:
- Buttons – Button text, color, look, etc.
- Pricing
- Formatting and placement of page elements, images and copy
- Navigation links versus no navigation links
- Press Quotes
- Testimonials
Other Conversion Best Practices and Tips:
- Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds on a 56k modem – Test your pages on Andy King’s "Web Page Analyzer" websiteoptimization.com/services/analyze/
- Add a 1-800-Number and Call to Action above the fold (top of the page)
- Add a Logo and a powerful “Value Proposition” to the top left
- Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
- Use colors that fit your target customer’s personality
Conclusion:
When you use “Conversion Rate Optimization” to test and improve your web pages and landing pages you can double your sales (possibly even quadruple) when you add up all the performance improvements. Of course it takes time and work but it's well worth the effort.
If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).
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