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Other Added - How to Escape the Normality Trap
No cash for advertising? No worries. These promotions are more about creativity than spending money. Another bonus is they’re easy to do and manage. All it takes is for you to get started. Try one. Or all ten.The Hook: Create a clever email that has a tie-in with your company products. Add in useful information that is likely to appeal to a broad audience. For example, “Healthy and Quick Dinners” or “10 Ways to Winterize Your Car”. Then send the message to your fami
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we exp
The business people in smart clothing sit around a small table and sip their coffee chatting about everything from the latest mergers to their son’s little league game. Even though these people are enjoying themselves, they aren’t here to waste away their time in idle chat. Like true entrepreneurs they are here to further their businesses agendas. With each sip of coffee they get to know each other better and are able to make those special connections that result in either a sale
Not anymore, at least.
Fifty years ago? Maybe.
But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!
Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.
Here’s why this is happening:
1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we expe
How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum. For just a bit of pocket change, you can catch the attention of your best prospects, woo them to visit you at a trade-show booth, keep yourself in the forefront of their minds, trade on their
Here’s why this is happening:
1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we exp
Freight ForwardingFreight forwarding is an essential contributor to the smooth running of international trade with the freight forwarder being responsible for choosing the best options for their customers' distribution needs.In this article we’ll discuss the freight forwarding industry and show how it is the unsung hero of the world trade.What Is Freight ForwardingFreight forwarding is all about moving goods from one part of the world to
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we exp
The purpose of vehicle maintenance management is to come up with the best possible way to maintain and service a vehicle. It is possible to work out the details on a single vehicle and then apply the same to the other vehicles that follow. There are various software packages available that ensure the proper maintenance of the vehicles. It requires an operator to enter in the mileage of the vehicle every week and after every work order, so that the preventive maintenance of the v
See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose from.
LESSON LEARNED: the competition is fierce. Stand out or get counted out.
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we exp
Nothing to be very sassy about it. Nudity could be a very crowd pulling idea of marketing. But here NUDE is a new way of modeling a business and see the business environment in a new light called “NUDE” model. It is an acronym stand forN = Novelty. U = Utility. D = Dependability. E = Economy.Take the case of fax machines we are so familiar with. But in early period of fax machine, this was novel idea. People ask a lot why anyone should sent data over
2. Changing Expectations. The absolute minimum of customer expectations is radically higher than it used to be. (You can thank the Internet for this one.) Think about it. The luxuries we experience daily were unimaginable fifty years ago: instant access to unlimited information, 24-7 shopping options, overnight delivery (God bless FedEx) and of course, mass-customization.
As such, customers expect to talk to you (not a machine) right now. Oh, and whatever they’re buying, they want it their way - right now. So if you can’t provide those minimum requirements, expect to hear a hearty “Peace out!” from those would-be customers. Because as you learned from #1, there’s plenty of other websites they can go to. Right now.
LESSON LEARNED: match your minimum level of service to the speed and need of the buying culture.
3. Crank it Up. The cool thing about the Internet is not only its capacity to build, encourage and sustain community, but the fact that it gives anyone and everyone a voice. A platform. A s
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