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  • Other Added - 13 Deadly Google Sins - Is Your Website Committing Any of These?

    Retail Packaging Tip -- How Stick Pack Pouches Are Sticking Profits Into The Beverage Industry
    For years, European and Asian manufacturers have been using stick packs with much success. However, it has only been in recent years that North American makers of consumer goods have begun to accept them as a viable packaging option.There is no question that the consumer market is saturated with competition on all levels, and it is becoming increasingly difficult for manufacturers to make their products stand out on retailers’ shelves. For this reason, many have looked to the packaging industry to help give their products a new look, and a new means of appealing to consumers.Stick Pack Pouches are typically made from a high quality plastic film and are used to house things like sweeteners, instant teas and beverages, vitamin powders, and a variety of other powdered products. Packaging insiders agree that stick pack packaging typically is best fo
    it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will no

    Antique Oriental Rugs
    Antique oriental rugs often display a characteristic that one never finds on rugs made after the invention of synthetic dyes. Antique oriental rugs frequently have abrash. Abrash is the name given to the hue or color change that can be observed when viewing older rugs from multiple angles. Abrash results from either inconsistent dyeing or the introduction of new wool before a given rug has been completed.Scholars who study antique oriental rugs have long puzzled over how the ancient rug makers gave their products such deep, rich colors. Recently, two such scholars, Jack Haldane and Nest Rubio, have attempted to replicate the ancient dyeing process they envisage it. These studies have focused on the ability of yarn to absorb the red color from the natural madder root.Haldane and Rubio reasoned that the makers of antique oriental rugs did not wan
    With so many webmasters constantly courting Google for some search love, it's easy to overlook some of the most fundamental and basic reasons why Google wont show you as much affection as you'd like.

    Here's a list of my top 13 sins (in no particular order) that will see your advances spurned by Google:

    1. Flash-only sites

    No matter what people tell you, getting any sort of decent ranking for Flash-based websites is always going to be far tougher than for the HTML-based equivalent. Flash may look great and often offer a great user experience, but from a Search Engine point of view Flash is a death-trap.

    2. Canonical URL issue

    It's quite well documented that Google sees the non-www and www version of any website as different pages. If your site is accessible via both www and non-www URL you may have some indexing and supplemental issues with Google (to test this type your website address into your browser using first the www.yoursite.com and then yoursite.com and see if either redirects to the other). You can find an entire post about this over on Matt Cutts' blog [www.mattcutts.com/blog/seo-advice-url-canonicalization/].

    3. Zero backlinks

    I am yet to see Google index any site that has no backlinks from an external website. While Google may crawl your site (e.g. if you use Google's submission tool), your site must have at least one backlink to get any pages indexed. The higher the quality of any backlinks the quicker your site will be indexed. (Oh, and just a quick mention that Google's link: operator only displays a sample of the backlinks your site has. If you want a more complete listing head over to Yahoo SiteExplorer.)

    4. Nothing or little to index

    By their nature Search Engines love text. They really love text. Text contained in images cannot be indexed by Google so that beautiful page you just created in Photoshop and uploaded to your webserver as an image file won't get much lovin' from Google tonight. Similarly, if your pages contain little text you shouldn't expect Google to attach much importance to them. (Flash sites also come under this heading but are so notoriously difficult to rank that they deserved their very own listing :))

    5. Duplicate content

    Google has a thing for original content. It just eats it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will not

    How to Encourage Prompt Payment
    Encouraging prompt payment is at the heart of good cashflow management. Conversely, late payments by your customers can make your business vulnerable as you risk getting into financial difficulties.So how do you encourage prompt payment by your customers? Read our top tips below for some practical ideas.Although of course you cannot guarantee that your customers will pay you on time even if you implement these suggestions, you can certainly cut down on the incidence of late payments.Use Your Invoices To Encourage Punctual Payment1. Calls to actionPutting a clear call to action on your invoices can help to ensure speedy payment. In other words, rather than simply saying; ‘This invoice is payable on receipt’ mark the date that payment is due clearly on the invoice.2. IncentivesOffer favourable payment term
    ch Engine point of view Flash is a death-trap.

    2. Canonical URL issue

    It's quite well documented that Google sees the non-www and www version of any website as different pages. If your site is accessible via both www and non-www URL you may have some indexing and supplemental issues with Google (to test this type your website address into your browser using first the www.yoursite.com and then yoursite.com and see if either redirects to the other). You can find an entire post about this over on Matt Cutts' blog [www.mattcutts.com/blog/seo-advice-url-canonicalization/].

    3. Zero backlinks

    I am yet to see Google index any site that has no backlinks from an external website. While Google may crawl your site (e.g. if you use Google's submission tool), your site must have at least one backlink to get any pages indexed. The higher the quality of any backlinks the quicker your site will be indexed. (Oh, and just a quick mention that Google's link: operator only displays a sample of the backlinks your site has. If you want a more complete listing head over to Yahoo SiteExplorer.)

    4. Nothing or little to index

    By their nature Search Engines love text. They really love text. Text contained in images cannot be indexed by Google so that beautiful page you just created in Photoshop and uploaded to your webserver as an image file won't get much lovin' from Google tonight. Similarly, if your pages contain little text you shouldn't expect Google to attach much importance to them. (Flash sites also come under this heading but are so notoriously difficult to rank that they deserved their very own listing :))

    5. Duplicate content

    Google has a thing for original content. It just eats it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will no

    Affiliate Marketing: Small Steps Can Hit Home Runs
    I recently purchased a copy of something that has given me a huge boost to my confidence and purpose in being an affiliate marketer.Dennis Becker's 5 Bucks a Day Strategy, is a wonderful and inspiring read. It outlines exactly the sort of things I have been already doing, but with more purpose and better results. It's about perseverance and patience, which is the only true way to achieve lasting goals in affiliate marketing and E-Commerce.The basic premise of Dennis Becker's 5 Bucks a Day is to make an extra 5 Bucks a Day...every day. Instead of "swinging for the fences" and trying to make your first million in your first year, try making an extra 5 bucks a day...one day at a time...and to repeat that goal as many times as you want in order to achieve a bigger goal. In other words, take small steps. Set a goal to accomplish just one strat
    n/].

    3. Zero backlinks

    I am yet to see Google index any site that has no backlinks from an external website. While Google may crawl your site (e.g. if you use Google's submission tool), your site must have at least one backlink to get any pages indexed. The higher the quality of any backlinks the quicker your site will be indexed. (Oh, and just a quick mention that Google's link: operator only displays a sample of the backlinks your site has. If you want a more complete listing head over to Yahoo SiteExplorer.)

    4. Nothing or little to index

    By their nature Search Engines love text. They really love text. Text contained in images cannot be indexed by Google so that beautiful page you just created in Photoshop and uploaded to your webserver as an image file won't get much lovin' from Google tonight. Similarly, if your pages contain little text you shouldn't expect Google to attach much importance to them. (Flash sites also come under this heading but are so notoriously difficult to rank that they deserved their very own listing :))

    5. Duplicate content

    Google has a thing for original content. It just eats it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will no

    Successful Change and Improvement Needs Balanced Improvement Planning
    "A foolish cabin owner eventually lost his cabin to the rot that set in through the leaky roof. When it was raining, he couldn't fix the roof. When the sun was shining, he was too busy outside doing other things — and the roof didn't need fixing then anyway."As Yogi Berra would say, "it was d?ja vu all over again." Five years earlier I had conducted a few introductory service/quality improvement workshops for the senior management group and head office support people of a large distribution company. Performance and feedback surveys were conducted and reviewed during these and follow up workshops. The company clearly had problems with sagging morale and customer service, rising costs from inefficient processes and quality problems, and low innovation levels.I recommended they begin a multi-year service/quality improvement process. I showed them h
    their nature Search Engines love text. They really love text. Text contained in images cannot be indexed by Google so that beautiful page you just created in Photoshop and uploaded to your webserver as an image file won't get much lovin' from Google tonight. Similarly, if your pages contain little text you shouldn't expect Google to attach much importance to them. (Flash sites also come under this heading but are so notoriously difficult to rank that they deserved their very own listing :))

    5. Duplicate content

    Google has a thing for original content. It just eats it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will no

    How To Make Money From Tiddlywinks
    This is a question which came to mind today, and so I thought I'd share the answer.I asked myself the question as I was preparing to send out my weekly newsletter. I was mentioning my new book 'Make Money From Sport,' and was listing a few examples of sports which people could use the technique on.As is my way, I decided to come up with a list that might get people wondering, so after things like tennis, boxing, football, etc, I put tiddlywinks.It's not unusual for me to write first and think second, but on this occasion I knew I was right - I had written a book about it after all, so let's go over some methods for making money from tiddlywinks.Firstly you could be a professional tiddlywink player. Hmm...You know how some sports have big earnings for the world elite, and other sports don't have any money even for the world
    it up. On the other hand it particularly likes spitting out content which the filters think has been ripped off. So when you copy someone else's website word-for-word Google isn't going to think you're too clever. Duplicate content issues can also occur when pages on your site are accessible via more than one URL (the canonical URL issue in #2 above can also come into play here).

    6. Where's your server? What's your ccTLD?

    If you are thinking about what TLD domain to use and where to host your website consider this: a site hosted in the US with a .com TLD will not show up in the 'pages from Ireland' index. Only sites which Google deems Irish will appear in the Irish search index. The same holds true for all country level Google indices. In a nutshell, your server IP and ccTLD are the two determining factors for geo-targeted results in Google.

    7. Linking to 'bad neighbourhoods'

    Google tries very hard not to penalise sites based on where their backlinks come from (which makes sense). They do however come down hard on sites that link out to bad neighbours. What constitutes a bad neighbour? Well you can be pretty sure that if you link to adult sites, drugs (pharma) sites or gambling sites that Google isn't going to look favourably on you.

    8. Dead-end objects

    Have you ever clicked on a link to be taken to page with no links? Doesn't make for a good user experience and search engine spiders aren't too hot on these pages either. Spiders like to be able to move from one page to another via links. When there are no links on a page the spider is likely to head off elsewhere. So be friendly to the Googlebot and give him as much direction as you can.

    9. Cloaking/doorway pages

    Now this is a really big no-no. If there's one thing Google dislikes it's when a website displays one version for human visitors and another for the Googlebot. Commonly referred to as a black-hat technique, cloaking is becoming far less prevalent. Do you remember what happened to BMW [www.google.com/search?&q=bmw+doorway+pagesBMW]?

    10. Artificial link networks

    When your site goes from having a handful of backlinks to having several thousand overnight you can be quite sure your site is going to be flagged by Google's quality algo. Google is constantly on the lookout for link networks and rapidly devalues links found to be less than genuine.

    11. Hidden text

    Another big no-no is hidden text. As with cloaking, Google likes to see exactly what your human visitors see. If you hide text via CSS or otherwise on your pages you risk the wrath of a Google ban. (If you want to quickly check a page for hidden text press CTRL+a to highlight all text. FireFox users can click CTRL+Shift+s do disable external style sheets.)

    12. Build it and they will come

    Well no, they wont actually. If your content has no link popul

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