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Other Added - Recognition…Is Your Celebrity Endorser Someone People Will Recognize
Recently in a report by the Federal Trade Commission they listed as one of the reasons to pro-over disclosure policy was the cost effectiveness of the franchise rule. Citing that it saved franchisors and franchisees money to do it that way. How can the FTC in good faith write the words “Cost-Effective” describing Disclosure laws in any industry, including franchising. There is nothing Cost-Effective about the current disclosure laws.All the costs of over disclosure are past onto the consumer and therefore hurt consumers, not help them. All the required disclosure does not make franchising more ethical. Franchising it is a win-win situation, if a franchisor cheat
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully
As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll, some companies elect to use independent contractors. But if you improperly classify a worker as an independent contractor when the IRS views them as an employee you could be liable for back taxes, penalties and interest!Putting employees on the payroll means that you are responsible for withholding income taxes, social security taxes, Medicare, and unemployment taxes. A business can get around all of this by hiring "indepen
One thing that we have found to be critical is to never ever try and bring a regional celebrity endorser into a market that is too far from that celebrity endorser roots. Don’t try and place a San Francisco person in a New York promotion unless that person is from New York or currently lives in New York. A point of interest here centers on a promotion that is now being done with a member of the Hall of Fame. In our opinion, this was a very famous and recognizable person. We thought wrong. Before they ran the promotion we suggested that they test (always test ideas) our concept by sending out one hundred emails to their target customer demographic. We were astounded at what came back. Only three of the people in the test knew who the celebrity endorser was and only one could name what team he used to play on. The point to learn here: do not take a famous regional celebrity endorser and try and make a success of your promotion in a totally different region of the country. Folks, it just does not work and can be a very costly mistake.
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully l
To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephants doing the back stroke in your soup? No problem. Landing on planet Neptune and finding the alien of your dreams? Done. Recreating scenes like that on television would cost a fortune for the computer graphics alone, not to mention the animal trainer.So how do
One thing that we have found to be critical is to never ever try and bring a regional celebrity endorser into a market that is too far from that celebrity endorser roots. Don’t try and place a San Francisco person in a New York promotion unless that person is from New York or currently lives in New York. A point of interest here centers on a promotion that is now being done with a member of the Hall of Fame. In our opinion, this was a very famous and recognizable person. We thought wrong. Before they ran the promotion we suggested that they test (always test ideas) our concept by sending out one hundred emails to their target customer demographic. We were astounded at what came back. Only three of the people in the test knew who the celebrity endorser was and only one could name what team he used to play on. The point to learn here: do not take a famous regional celebrity endorser and try and make a success of your promotion in a totally different region of the country. Folks, it just does not work and can be a very costly mistake.
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully
“The cautious seldom err.” Confucius“Be prepared.” Robert Baden-PowellTo begin at the beginning is always a good place to start. Let’s begin with a shocking statement by a senior government member of the Electronic Crimes Task Force, “Many businesses should never have deployed a wireless network.”He was referring, of course, to the many security issues and problems that wireless systems generate for his group. In addition to security, there are many other items to consider before an enterprise embarks on the path to wireless networks. During the fuel rationing era of World War II countless billboards advised, “Is this trip really necessar
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully
From Bank of America to your local Corner Store, taping in to the growing Hispanic market is becoming more important every day to improve their Bottom Line. With the rapid growth of the Hispanic population, (Hispanics accounted for about half the growth in the U.S. population since 2000), NOT knowing Spanish can actually be a liability to your business.In the past, the only reason to learn Spanish was to get “Comida” and a “Cerveza” during a trip to Mexico or to show off while ordering food at a Mexican Restaurant, but that has changed drastically. In some cities in the US, the Hispanic population is so big, that you regularly see signs at stores that say “English
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully
Machine shops are places where engineers or mechanics design and fabricate finished parts from metals, and repair machines of various types. The machines may be domestic appliances, bicycles, complicated four-wheelers or even airplanes. The job may involve repairing a malfunctioning part or replacing a non-functional part with a new one. Repairing a malfunctioning part may require many technical or mechanical operations to put it back into working condition. The mechanical operations can include grinding, welding, cutting, and turning to bring it back to its operational shape. Some operations may require advanced multiple skills and expertise, like precision machining, l
One major selling point of using ex-athletes is the fact that many of them still get significant press. While not playing in the game anymore they are often looked to for expert advice and opinions. When using TV and movie stars that have gracefully left the industry, many times they have had very little exposure for many years thus making it a tougher sell. If at all possible, when using someone who fits that mold, it is imperative that you somehow rekindle your customers mind by making an association with what they used to star in or be famous for when they were active.
Some celebrity endorsers have distinguishing attributes that don’t allow them to be forgotten very easily…that is without a doubt a huge and often time’s overlooked bonus. Things that make them stand out often mean dollars in your pocket and help to create that endearing brand you had in mind. The list of things that are significant consist of things like, hair, beards, mustaches, birth marks, height, weight, etc.
The bottom line is the more recognizable your celebrity endorser is, the more successful they will be for your company or product.
It’s actually very interesting to be with a celebrity endorser for a while at a public place and see if anyone recognizes them, comes up to them just to talk, ask if they are who they think they are, ask for an autograph, or tell them, “I remember when I used to watch you on TV”, etc. This simple little exercise, while never planned, gives us insight into the possible success of the celebrity endorser we are contemplating using and what type of value we might be adding to the company or product.
One thing that we have found to be critical is to ne
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