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Other Added - SEO and the Fold
Just because you want to be in the media, doesn't mean that you should. Certainly your company is offering a new product, service or has done something you think is newsworthy. And it may very well be news, but you have to make sure that your story idea makes it from the e-mai
A friend of mine emailed a photo that was rather shocking. It was a 1978 staff photo of Microsoft Corporation – there are only seven people pictured. In the lower left-hand corner Bill Gates looks about twelve-years-old while in the lower right-hand corner, scraggly bearded
SEO stands for search engine optimization. It means the task and art of getting a site ranked highly under appropriate keyword phrases on Google, Yahoo, MSN and smaller search engines. For example, assume you have a site offering cruise ship booking services. With seo, the goal would be to get the site ranked under keyword phrases like “cruise trips”, “cruise bookings”, “cruise packages” and so on. The exact phrases would be determined by your keyword research.
Whatever the subject of your site, the search engine optimization efforts can lead to some dissatisfaction if you don’t understand something. People will slave over their sites or pay someone like myself to do it for them. The seo effort goes on and on for months. One day, your site pops to number 8 on Google for one of your major keyword phrases. Ah, finally! While you are browsing for your new Ferrari, you happen to notice you aren’t seeing massive sales. Furthermore, your traffic is up, but not as much as you had expected. What is the prob
So you want to build a brand, huh?Well, you’re in luck. Because there’s good news, and REALLY good news!THE GOOD NEWS: it doesn’t take much money.Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike take
Whatever the subject of your site, the search engine optimization efforts can lead to some dissatisfaction if you don’t understand something. People will slave over their sites or pay someone like myself to do it for them. The seo effort goes on and on for months. One day, your site pops to number 8 on Google for one of your major keyword phrases. Ah, finally! While you are browsing for your new Ferrari, you happen to notice you aren’t seeing massive sales. Furthermore, your traffic is up, but not as much as you had expected. What is the pro
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I lea
Whatever the subject of your site, the search engine optimization efforts can lead to some dissatisfaction if you don’t understand something. People will slave over their sites or pay someone like myself to do it for them. The seo effort goes on and on for months. One day, your site pops to number 8 on Google for one of your major keyword phrases. Ah, finally! While you are browsing for your new Ferrari, you happen to notice you aren’t seeing massive sales. Furthermore, your traffic is up, but not as much as you had expected. What is the pro
When you are getting into niche marketing, it is important that you dig deep and find the most burning desires of your target market. It's satisfying these "hot buttons" of the niche market that turn people into rabid buyers of your products.Luckily, it's easier
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort.Most websites
The fold is one of those terms that derive from the short attention span of we humans. Simply put, we tend to be lazy. This applies in a particular way when we search for something on the web. Go ahead and open another window next to this article. Now search for something. Now notice that you can only see three to four of the natural rankings returned by the search engine for your search. These rankings are above the fold. Anything you have to scroll down to see is below the fold.
The seo goal of being in the top 10 is somewhat misleading. Yes, a top 10 ranking will result in more traffic to your site. The real goal, however, should be a ranking above the fold. This means you need to be in the top three to four positions. A vast majority of people searching for something on Google, Yahoo and MSN will not scroll down to look at anything below the top three to four listings. If you can g
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