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Other Added - 3 Steps To Attracting More Clients With A Powerful Testimonial
People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values.All of us delude ourselves about our achievements, status, and contributions. We overestimate our contribution, and take credit for successes that belong to others. We have an elevated opinion of our skills and our standing among our peers. We ignore our costl
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situa
There are many fundraising companies that are out there today, and one of the most well-known and successful of all is the Ready Fundraising Company. They are a fundraising company which began in the year 1909 as the manufacturer of Ready Jell, and this firm is one which supplies and sells fundraising programs to youth groups throughout the United States.Owned and operated by the same family for over four generations durin
Think back to the last time you made a decision to make a significant investment, be that something for your home or business life and the chances are that you not only tried out the product or service before you bought it, but you also asked the opinion of others.
Let’s take for example purchasing a camera. Perhaps you asked a friend about their experience of a certain model of camera. You might have also researched the camera on the Internet or in magazines. You might even have gone into your local camera shop so you could ask the opinion of the camera expert in the store.
In all these cases, you were seeking endorsements and opinions – in other words testimonials about the camera.
When it comes to your potential clients making a decision to invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?
Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situat
A manufacturing company with 120 staff historically bought their company vehicles from the local dealer who offered excellent service, choice and most importantly a large discount. The quantity of cars required at this stage was six and two vans, which they purchased from ex-demonstration stock.The company was experiencing a surge in production and as a result they had to manage cash flow tightly as expenditure on meeting
Let’s take for example purchasing a camera. Perhaps you asked a friend about their experience of a certain model of camera. You might have also researched the camera on the Internet or in magazines. You might even have gone into your local camera shop so you could ask the opinion of the camera expert in the store.
In all these cases, you were seeking endorsements and opinions – in other words testimonials about the camera.
When it comes to your potential clients making a decision to invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?
Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situa
Travel a lot on business?Wish you could breeze into a town with a briefcase and laptop and have an office ready for you? That’s not as farfetched as it sounds. Not if you know about executive suites and how they operate.Executive suites is a term used to describe rental offices in cities all over the U.S. and abroad. They are also referred to as ‘shared office space’. However, neither the term ‘executive suit
In all these cases, you were seeking endorsements and opinions – in other words testimonials about the camera.
When it comes to your potential clients making a decision to invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?
Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situa
Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment
Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situa
Having worked in the Catering trade for some years, within that time I would have never thought of calling for help from a consultant. Why you ask well its very simple really, I thought they would be very expensive, take up to much of my time, I had loads of good ideas of my own and the main reason would be I had my pride.However that’s not the case with a catering consultant, it’s certainly not the case with Complete Cate
For example have you ever noticed the testimonials on a web site that say something like:
“Working with Jo was great. CD, London.”
This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situation as I find myself in?
Frankly this form of testimonial is not going to be seen as credible as it is vague and non specific.
What would be more influential would be a testimonial that outlined:
- The situation the client had found themselves in prior to working with the professional services firm
- The actions that they took together to overcome these problems
- The tangible results that were achieved – wherever possible with specific metrics
- The name, position and organisation of the person providing the testimonial – that is car more credible than just providing the initials of someone.
If you have delivered excellent service to your clients, it is highly likely they will be happy to provide you with a testimonial. So why is it that we so often fail to access testimonials?
Here are three simple steps to ensure that you access powerful endorsements and testimonials:
1. Ask - Make sure that you ask your clients for a testimonial. The worst case scenario is that they will decline, so you have nothing to lose from asking.
2. Guide – Provide a framework of a few questions that you would like your client to re
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