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Other Added - Keywords - the Albatross of the Webmaster
At the risk of appearing flip or disrespectful, I can tell you in just one seven-letter word what it takes to build a successful business. The word is “service.” Service to customers is what ultimately determines success or failure, whether in the service industry or in any other industry or profession.If you want your business to be successful, you must resolve to deliver the best possible service to your customers. You must do everything you can to please them, protect them, enrich them, and advantage them. If you consistently do this, you will not fa
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I woul
In ancient times, those who were skilful in warfare ensured that they would not be defeated and then waited for opportunities to defeat the enemy. The ability to prevent defeat lies on oneself while the opportunities of victory depend on the enemy. Thus those who are adept at warfare can ensure that they will not be defeated by the enemy, but will not be able to ensure victory over the enemy. - Chapter Four, Sun Zi Art of War True wisdom lies in the above paragraph. From the above you can see that we, ourselves should be held accountable f
Keywords and their relative importance have been with us since the first meta tag was conceived and there is no sign that keywords are going away in the future. The importance fluctuates as algorithms change, but that is due more to HOW the keywords are used and WHERE they are placed within your page.
Keyword usage can be broken down into four categories:
- What has always worked well for you
- What has worked to some degree
- What has not worked at all
- What has hurt your ranking
The elusive fifth category, missing from the above group, is "What I have not tried that will net even better results". That is the one we want to find and implement.
The first rule in keywords is to make sure your keywords match your content. If you stuff, spam, or think you can fool the indexing spider into believing your music download site is about mesothelioma, you are kidding yourself and targeting your web site for the supplemental results pages if it gets indexed at all. Simply put, do not try it.
Your content text needs to be built around your keywords. Many people forget what keywords are supposed to do: They are supposed to tell the search engines what your site is about. There are not designed to lure unwary visitors to your page just to show them ads.
Keywords should also not be limited to just your meta tags; they should be used in headers, in your content text, in links, and even in folder names for sub-directories. You should make them bold or italicize them when applicable so they stand out from the main text.
Below are some good rules of thumb to consider in keyword usage:
- Put all your keywords in your meta tag for keywords
- Use a keyword in the title tag of your site
- Use one or more in your description tag
- Your H1 statement should always have a keyword
- Any H2, H3, or H4 statements should also contain a keyword
- Bold statements like paragraph or section titles should have a keyword
- Sub-directories should contain keywords
- Html page names can also use keywords
The last two items on the above list warrant an additional explanation. Let's say you have a site that gives information on seo (just to pick a random example). Maybe you have a page on keywords like this article. The address might look like this:
www.yourdomain.com/kw.html or www.yourdomain.com/key.html
A better way to optimize this would be be create sub-directories and then this path:
www.yourdomain.com/seo/articles/keyword-usage.html
Now, with just the path to the page, you have used some great keywords without spamming or stuffing. The title of the page being keyword-usage.html is far more likely to get indexed by the search engines than simply kw.html or key.html but many people still use those simple, easy to type page names.
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I would
Many people love the idea of having some extra part time income and are able to enjoy time with my family and friends. Some work part time and are involved in a variety of loose-ended jobs: delivering newspapers, selling encyclopedias door to door and even selling a little insurance. Although these experiences teach the basics of sales techniques and perseverance, they rarely offer any significant amount of income. Some even try the infamous MLM opportunities and, as many, are thoroughly disappointed.Some of these so-called “home based businesses” promi
- What has always worked well for you
- What has worked to some degree
- What has not worked at all
- What has hurt your ranking
The elusive fifth category, missing from the above group, is "What I have not tried that will net even better results". That is the one we want to find and implement.
The first rule in keywords is to make sure your keywords match your content. If you stuff, spam, or think you can fool the indexing spider into believing your music download site is about mesothelioma, you are kidding yourself and targeting your web site for the supplemental results pages if it gets indexed at all. Simply put, do not try it.
Your content text needs to be built around your keywords. Many people forget what keywords are supposed to do: They are supposed to tell the search engines what your site is about. There are not designed to lure unwary visitors to your page just to show them ads.
Keywords should also not be limited to just your meta tags; they should be used in headers, in your content text, in links, and even in folder names for sub-directories. You should make them bold or italicize them when applicable so they stand out from the main text.
Below are some good rules of thumb to consider in keyword usage:
- Put all your keywords in your meta tag for keywords
- Use a keyword in the title tag of your site
- Use one or more in your description tag
- Your H1 statement should always have a keyword
- Any H2, H3, or H4 statements should also contain a keyword
- Bold statements like paragraph or section titles should have a keyword
- Sub-directories should contain keywords
- Html page names can also use keywords
The last two items on the above list warrant an additional explanation. Let's say you have a site that gives information on seo (just to pick a random example). Maybe you have a page on keywords like this article. The address might look like this:
www.yourdomain.com/kw.html or www.yourdomain.com/key.html
A better way to optimize this would be be create sub-directories and then this path:
www.yourdomain.com/seo/articles/keyword-usage.html
Now, with just the path to the page, you have used some great keywords without spamming or stuffing. The title of the page being keyword-usage.html is far more likely to get indexed by the search engines than simply kw.html or key.html but many people still use those simple, easy to type page names.
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I woul
Here it is again. The end of another year. Did this year go by in a flash? I know it did for me, just as it does every year. With 2006 just around the corner now is the time to sit down and write out our goals for next year. If we don’t, we will suddenly be at the end of the year again wondering what happened in the last twelve months and wondering why we are no closer to our dreams than we were when the year started. When we don’t set goals we see and experience the effects of what life brought to us rather than what we brought to our life on purpose.people forget what keywords are supposed to do: They are supposed to tell the search engines what your site is about. There are not designed to lure unwary visitors to your page just to show them ads.
Keywords should also not be limited to just your meta tags; they should be used in headers, in your content text, in links, and even in folder names for sub-directories. You should make them bold or italicize them when applicable so they stand out from the main text.
Below are some good rules of thumb to consider in keyword usage:
- Put all your keywords in your meta tag for keywords
- Use a keyword in the title tag of your site
- Use one or more in your description tag
- Your H1 statement should always have a keyword
- Any H2, H3, or H4 statements should also contain a keyword
- Bold statements like paragraph or section titles should have a keyword
- Sub-directories should contain keywords
- Html page names can also use keywords
The last two items on the above list warrant an additional explanation. Let's say you have a site that gives information on seo (just to pick a random example). Maybe you have a page on keywords like this article. The address might look like this:
www.yourdomain.com/kw.html or www.yourdomain.com/key.html
A better way to optimize this would be be create sub-directories and then this path:
www.yourdomain.com/seo/articles/keyword-usage.html
Now, with just the path to the page, you have used some great keywords without spamming or stuffing. The title of the page being keyword-usage.html is far more likely to get indexed by the search engines than simply kw.html or key.html but many people still use those simple, easy to type page names.
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I woul
Those that understand the importance of training absolutely know this to be a fact. It’s not a belief or an opinion, or a preference. It’s certainly not an attitude. It’s a cold hard fact: training is important.But there’s a strange problem here; and you probably know what it is, either directly or indirectly.Many people know that training is important – because, at one time or another, and in one form or another, we’ve all been valuably trained in something, or trained someone else to do something useful – yet this basic knowledge
The last two items on the above list warrant an additional explanation. Let's say you have a site that gives information on seo (just to pick a random example). Maybe you have a page on keywords like this article. The address might look like this:
www.yourdomain.com/kw.html or www.yourdomain.com/key.html
A better way to optimize this would be be create sub-directories and then this path:
www.yourdomain.com/seo/articles/keyword-usage.html
Now, with just the path to the page, you have used some great keywords without spamming or stuffing. The title of the page being keyword-usage.html is far more likely to get indexed by the search engines than simply kw.html or key.html but many people still use those simple, easy to type page names.
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I woul
So many new, college freshman find themselves in an awkward position…choosing a major. These barely 19 year-old kids are asked to make a decision about what they want to do for the rest of their lives. Naturally some squander away the time undecided while others plow through some technical field without any real understanding of what career awaits them. The fact is that only one out of five students will actually continue in the field that they chose to study in college. Most students choose a major based on the amount of money they think they can make or the
Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simply ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust them because they are based on old, out of date formulas that are no longer applicable. I would use only as many as you need to effectively convey the essence of your web site, no more.
A good rule of thumb for this is to do your keyword meta tag LAST on each page you build. Write your content, place your images, add your links, and THEN write your meta tag based on the specific content of that particular page. Do not write a standard keyword meta tag and then just copy/paste it to each of your pages. Give each page its own unique keywords, in order of importance from first to last.
Last, but certainly not least, read the webmaster forums and blogs. My wife reads the newspaper each morning while I read the webmaster forums to find out changed while I was asleep! If you stay current with all the seo trends, you will never have to pay someone else to optimize your site again.
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