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    Conference Transcription - What the Conference Organiser Needs to Know
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    s are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will

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    There is one thing that everyone generally acknowledges to be true and that is, page ranking and link popularity are important to a web master who wishes to increase traffic to a site. The particulars of this very general statement are taken for granted and are supposed to be obvious, when in fact, they shouldn’t be and they’re not.

    --- Link popularity and page rank

    Link popularity is different from page rank. Link popularity is the measure of the quantity and quality of links to a site. Page rank, on the other hand, is the position of a site’s page in the results of a specific keyword-based search engine query.

    Link popularity and page rank are related but they are not the same. Search engines have algorithms for keywords searches that would determine how high up in the results a web site is, and one of the parameters these search engines use is the web site’s link popularity. A web master would therefore want to be very popular so that the web site’s page rank is also high. On the other hand, a web site’s page rank also influences link popularity as the higher the web site’s page rank is, the more other sites are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will i

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    when in fact, they shouldn’t be and they’re not.

    --- Link popularity and page rank

    Link popularity is different from page rank. Link popularity is the measure of the quantity and quality of links to a site. Page rank, on the other hand, is the position of a site’s page in the results of a specific keyword-based search engine query.

    Link popularity and page rank are related but they are not the same. Search engines have algorithms for keywords searches that would determine how high up in the results a web site is, and one of the parameters these search engines use is the web site’s link popularity. A web master would therefore want to be very popular so that the web site’s page rank is also high. On the other hand, a web site’s page rank also influences link popularity as the higher the web site’s page rank is, the more other sites are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will

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    he results of a specific keyword-based search engine query.

    Link popularity and page rank are related but they are not the same. Search engines have algorithms for keywords searches that would determine how high up in the results a web site is, and one of the parameters these search engines use is the web site’s link popularity. A web master would therefore want to be very popular so that the web site’s page rank is also high. On the other hand, a web site’s page rank also influences link popularity as the higher the web site’s page rank is, the more other sites are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will

    Inside the List Review
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    ch engines use is the web site’s link popularity. A web master would therefore want to be very popular so that the web site’s page rank is also high. On the other hand, a web site’s page rank also influences link popularity as the higher the web site’s page rank is, the more other sites are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will

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    s are willing to link to it. A web master, therefore, would also like to attain a high page rank to increase link popularity.

    Link popularity and page rank are goals that web masters aim for. When a web site has many links to it, odds are high that traffic to that web site will increase. Likewise, the higher a web site’s page rank is, the higher the chance that an ordinary web surfer will visit the site.

    --- Increasing link popularity

    Link popularity has two components which are quantity and quality of links from other sites that direct traffic to the web site. Quantity is simply measured by the number of sites that link back to a web site. The more incoming links there are, the higher the link popularity.

    Quality is the relevance of the web site where the link is found. For instance there is one web site that sells cars and another that sells plane tickets. If there is a link from the site that sells cars to the site that sells plane tickets, then that is an incoming link for the latter web site and it counts towards link quantity. However, this incoming link is not very relevant because these two web sites are in two distinct industries that are not directly related. Now, if this web site that sells plane tickets has an incoming link from a web site that also sells plane tickets or a web directory that lists sites selling plane tickets, a more relevant incoming link is established.

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