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  • Other Added - Perception Is Reality - Are You A Pink Flamingo?

    Vending Machines: An Overview
    Vending machines present a relatively dependable means of making money. You can buy, place, install, maintain, and then reap the benefits of owning a vending machine as a side project, or you can quit your day job and just work with the vending machines full time. You will get to set your own hours, choose your own terms of work, have more control over the people you deal with, and have more freedom than you would at most oth
    egged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy co

    Corporate Gift Giving - Part II - The Do's
    Part I of this article covered what to avoid when giving a business gift. If you missed it, I suggest you go back and take the time to read it.Now onto Part II: Giving corporate or business gifts can help you stay in touch with prospects and clients. It can also help you show appreciation for someone's business, establish new relationships, mend relationships, obta
    Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

    THEY ALL LOOK THE SAME!

    Now I'm not suggesting you run out and paint your shop in day-glow colours, or dress up like Zippo the clown, I just thought I'd draw your attention to something that often gets overlooked.

    We tend to think of appearances in an external context, we think of what we 'present' to the outside world instead of how we're perceived by the outside world.

    Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:

    "We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."

    Altogether now... "Well, I should hope so.!"

    What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."

    The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy com

    Gifting In The Workplace
    Tis the season when we are wracked with indecision on who to buy for and what to buy. We don’t want to insult anyone, but neither do we want to bust our budgets. Here are some of my thoughts on this dilemma.First of all, this is not a competition or at least it should not be one. The largest or most expensive gift is not always the one most appreciated.Make a list – a short list. Your gift giving list should
    your shop in day-glow colours, or dress up like Zippo the clown, I just thought I'd draw your attention to something that often gets overlooked.

    We tend to think of appearances in an external context, we think of what we 'present' to the outside world instead of how we're perceived by the outside world.

    Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:

    "We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."

    Altogether now... "Well, I should hope so.!"

    What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."

    The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy co

    Temperature Control: Saving You Some Money
    Managing temperature control effectively will save you quite a bit of money. There is no doubt that you can save money through the use of devices that will help you to regulate the temperature in any building or room. In this day and age of high fuel costs, it makes good sense to invest some time in learning the right way to go about temperature control. And, it makes sense to think wisely every time you head to change tha
    p>Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:

    "We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."

    Altogether now... "Well, I should hope so.!"

    What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."

    The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy co

    Can You Make Money Selling Used Clothing At Flea Markets?
    Used clothing has long been a staple segment of the flea market business. Vendors would either unload their no longer needed clothing, or buy it from a local Salvation Army thrift shop.Flea market vendors could make good money selling used clothing, often working on profit margins of over 500%.Many established businesses set themselves up to supply used clothing to flea market vendors, offering pieces of clothi
    , we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."

    The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy co

    How Business Davids Can Overcome Goliaths
    In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath.Small business owners viewing the Goliaths of their industry slugging it out using all the
    egged pink flamingo.

    The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.

    Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.

    Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.

    How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.

    And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".

    In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!

    The way we think about something makes it real for us. We choose precisely what we think about that thing

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