Tags |
|
|
Links |
|
|
Other Added - Branding is About Imagination, Not Millions
After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I’d say these are the top four complaints I’ve heard:1) "They're far too expensive,”2) “I get poor return on my investment,”3) “my directory sales rep is a $#@!%,” and 4) “they made an error in my ad.”While I can’t commen
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exa
Plastic fasteners are used where there are conditions in which metal will just not do. Plastic fasteners can be chemical-resistant, corrosion-resistant, very strong, heat-resistant, non-conductive, impervious to UV light, and very lightweight. The applications are endless.Plastic fasteners can be just as strong, and keep from creeping out of place just
Well, you’re in luck. Because there’s good news, and REALLY good news!
THE GOOD NEWS: it doesn’t take much money.
Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!”
You’re an entrepreneur. That stuff doesn’t apply to you.
Because, in the words of best-selling author Harry Beckwith, “Branding doesn’t take millions, it takes IMAGINATION.”
SO, THE REALLY GOOD NEWS: you can get started building your brand TODAY!
Even if you’re new to the industry.
Even if you just started your company.
Even if you don’t know much about marketing.
Even if you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.
There’s ONE question I want you to consider:
“If everybody did exactly what you said, what would the world look like?"
My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.
Because it clarifies your values.
Because it helps you articulate your personal and professional philosophies.
And because it builds a framework around which you can keep your actions accountable.
HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”
Once you’re comfortable with the answers, you now have a brand foundation!
Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.
People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!
And most importantly, people respond to policies.
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exa
Everybody hears about how the medical billing industry is robbing us blind. Medical costs are out of control, or at least so they say. Medical billing software, just to be able to run your medical billing practice, costs an arm and a leg. Medical billing agencies like Medicare and Medicaid, Blue Cross, Blue Shield and even private insurance companies are r
SO, THE REALLY GOOD NEWS: you can get started building your brand TODAY!
Even if you’re new to the industry.
Even if you just started your company.
Even if you don’t know much about marketing.
Even if you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.
There’s ONE question I want you to consider:
“If everybody did exactly what you said, what would the world look like?"
My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.
Because it clarifies your values.
Because it helps you articulate your personal and professional philosophies.
And because it builds a framework around which you can keep your actions accountable.
HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”
Once you’re comfortable with the answers, you now have a brand foundation!
Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.
People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!
And most importantly, people respond to policies.
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exa
Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.Promotional products are great marketing tools for nearly every business. The idea is to provide the buying public with something in addition to whatever it is they purchase from
My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.
Because it clarifies your values.
Because it helps you articulate your personal and professional philosophies.
And because it builds a framework around which you can keep your actions accountable.
HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”
Once you’re comfortable with the answers, you now have a brand foundation!
Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.
People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!
And most importantly, people respond to policies.
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exa
When looking for a press brake, or brake press, you need to know what type of press you are looking for. Press brakes come in all sizes and with many different options. You can buy a brake press that is hydraulic, mechanical, air clutch, air trip, and of course CNC or computer numerical controled.You need to first know your Capacity, which is rated b
Once you’re comfortable with the answers, you now have a brand foundation!
Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.
People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!
And most importantly, people respond to policies.
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exa
Building a brand is a necessity for any successful business. There are, however, suggestions that can assist you in getting the most out of your company’s brand.Create something original. You may think that everything that is anything has been done before, but that is not true. Possibilities for developing an original brand are endless. Moreover, c
See, once you’ve figured out your philosophy, all you have to do NOW…
…is SHOUT IT FROM THE ROOFTOPS!!
In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.
AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.
Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.
“If everybody did exactly what you said, what would the world look like?’
THAT is the question of the day. And it doesn’t take money; it takes imagination!
SO REMEMBER: even though a brand doesn’t millions to create, that doesn’t mean that it can’t create millions.
LET ME ASK YA THIS...
What's your best non-money method for branding?
LET ME SUGGEST THIS...
Email me with your answer! I need to save a few bucks...
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/7468/otheradded-Branding-is-About-Imagination-Not-Millions.html">Branding is About Imagination, Not Millions</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/7468/otheradded-Branding-is-About-Imagination-Not-Millions.html]Branding is About Imagination, Not Millions[/url]
Related Articles:
Mobile Oil Change Business and Profitability
Local Advertising - The Biggest Mistakes
Bookmark it:
|