Other Added - Why Most Advertisements Stink!

Your company name?  Your telephone number?  Your offer?

Look at your own advertising.  What stands out?  What is in the largest print?  If it’s your company name or logo hold out your wrist so I can whack it with a stick.

What’s the answer?  THE HEADLINE!!

You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it.

REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.

It should be big, bold, dark and easy to read.  But more importantly, it must force the reader to read on.

"HEADLINE TEST"

How do you know you have a powerful, effective headline? 

Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.

So if your headline is, say, the name of your company, the classified ad would read:

“Acme Mortgage, No. 1 in service
and reliability.  For more info,
call 1-800-000-0000."

Trust me, that does NOT work. 

But if the headline is;

"6 Things You Must Know Before Getting
A Home Mortgage.  Free Report Tells All.
Call 1-800-000-0000".

That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

 (You want to evoke emotion in every advertisement, always answering the reader’s questions, “What’s in it for me?  And why should I continue reading this?”)

Example:  "You Can Laugh At Money Worries -- If You Follow This Simple Plan"

2. Add "How To" to the beginning.

Example:    "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."

3. "Flag" your targeted prospects.  Let them know who the ad is talking too. 

Example:  "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"

4. Arouse curiosity. 

Example:  "What Your Banker Doesn’t Want You To Know"

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example:  "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"

REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.

It should be big, bold, dark and easy to read.  But more importantly, it must force the reader to read on.

"HEADLINE TEST"

How do you know you have a powerful, effective headline? 

Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.

So if your headline is, say, the name of your company, the classified ad would read:

“Acme Mortgage, No. 1 in service
and reliability.  For more info,
call 1-800-000-0000."

Trust me, that does NOT work. 

But if the headline is;

"6 Things You Must Know Before Getting
A Home Mortgage.  Free Report Tells All.
Call 1-800-000-0000".

That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

 (You want to evoke emotion in every advertisement, always answering the reader’s questions, “What’s in it for me?  And why should I continue reading this?”)

Example:  "You Can Laugh At Money Worries -- If You Follow This Simple Plan"

2. Add "How To" to the beginning.

Example:    "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."

3. "Flag" your targeted prospects.  Let them know who the ad is talking too. 

Example:  "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"

4. Arouse curiosity. 

Example:  "What Your Banker Doesn’t Want You To Know"

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example:  "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"

The Advantage of Using Teams for Residential Cleaning
Many residential cleaning companies start out as a one-person operation. But as your cleaning company grows and you add employees you will soon face the problem of whether you should send in a single person to clean a home or if you should send in a team. Some cleaners may prefer to work alone, but is that in the best interest of your cleaning company?A singlef if people would respond.

So if your headline is, say, the name of your company, the classified ad would read:

“Acme Mortgage, No. 1 in service
and reliability.  For more info,
call 1-800-000-0000."

Trust me, that does NOT work. 

But if the headline is;

"6 Things You Must Know Before Getting
A Home Mortgage.  Free Report Tells All.
Call 1-800-000-0000".

That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

 (You want to evoke emotion in every advertisement, always answering the reader’s questions, “What’s in it for me?  And why should I continue reading this?”)

Example:  "You Can Laugh At Money Worries -- If You Follow This Simple Plan"

2. Add "How To" to the beginning.

Example:    "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."

3. "Flag" your targeted prospects.  Let them know who the ad is talking too. 

Example:  "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"

4. Arouse curiosity. 

Example:  "What Your Banker Doesn’t Want You To Know"

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example:  "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"

Get Extra Attention-Grabbing Potential With Business Card Designs
There are often a lot of articles around the web with tips on how to get more attention with business card designs. It often has a lot of marketing gimmickry and made-up stories to get attention. But having to get a maximized business card design does not need too much trouble.Giving extra attention on your project are all you need. With a good professional deflyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

 (You want to evoke emotion in every advertisement, always answering the reader’s questions, “What’s in it for me?  And why should I continue reading this?”)

Example:  "You Can Laugh At Money Worries -- If You Follow This Simple Plan"

2. Add "How To" to the beginning.

Example:    "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."

3. "Flag" your targeted prospects.  Let them know who the ad is talking too. 

Example:  "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"

4. Arouse curiosity. 

Example:  "What Your Banker Doesn’t Want You To Know"

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example:  "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"

Save Money By Standardising Ink Cartridge Models Use Across The Office
There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a considerable difference in the costs of various ink Debt-Free, Fast....."

3. "Flag" your targeted prospects.  Let them know who the ad is talking too. 

Example:  "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"

4. Arouse curiosity. 

Example:  "What Your Banker Doesn’t Want You To Know"

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example:  "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"

6. Use powerful attention-grabbing words.

(Like "Warning", "Guaranteed", "New", “Now.")

Example:   "WARNING: Credit Card Users May Be Paying To Much"

For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/7436/otheradded-Why-Most-Advertisements-Stink.html">Why Most Advertisements Stink!</a>

BB link (for phorums):
[url=http://www.otheradded.com/article/7436/otheradded-Why-Most-Advertisements-Stink.html]Why Most Advertisements Stink![/url]

Related Articles:

How to Make an Fixer-Upper's Kitchen Working and Spanking Cool

Kitchens are one of the busiest parts of the house. Many things go on in the kitchen and this is why it’s often the dirtiest, most abused and most in need of repair in the whole house. If you’re planning on investing in an fixer-upper, be sure that one of your top priorities will be renovating the kitchen.

Franchising Regulatory Issues Unresolved

Most in the franchising industry are too afraid of the Federal Trade Commission to speak out against their abuses of power. Most attorneys kiss their rear ends to make sure they are not closed out of the loop, insuring that they get positive opinions on areas of law when they ask for an interpretation.

Create a Dream Office You Will Love

All business owners create their niche in the world of free enterprise. They plant their steak in the American dream; however, the basics are the same for everyone. You must have advertising, you must take care of your bookkeeping, and you must acknowledge you employee’s needs. It all stems form one central point in your business, your office.

Bookmark it: