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Other Added - The Seven Second Race: How to Draw Attention Your Ad
High Altitude Locomotives 05701">The Four Questions That Can Help You Focus Your AdvertisingWhen China decided to build a railroad line, which would be nearly 16,000 feet high a special locomotive had to be built to run at these high altitudes, as well as oxygen had to be secured for those passengers and locomotive engineers. This technology had to be borrowed from other sources and luckily there was a multinational corporation, which was able to handle this.General Electric has built the GE C38AChe, which is a high altitude locomotive, which runs at optimum even at high elevations. In fact, General Electric has built 78 of these GE C38AChe Locomotives. Each one having 4000 hp and to they are an engineering marvel of technology both old and new. If you look at the GE C38AChe, you see that slightly resembles a locomotive, but it's guts are state-of-the-art technology on the leading edge of locomotive engineering. Here's a picture;http://www.railpictures.net/viewphoto.php?id=133146The GE C38AChe is able to operate over the Himalayas, something no other rail line has ever achieved and a bold step for trade indeed. Apparently, whether it is building a Treasure Fleet, Great Wall, Massive Cities or even a railroad; China thinks big and boldly. Using the best technology in the World, China is making the grade. Consider all this in 2006. Most Viewed EzineArticles in the Business:Advertising Category
In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success. In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:
Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your "powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the "copy". The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order. Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones. Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.
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The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order. Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones. Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.
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You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article. Article Source: http://EzineArticles.com/?expert=Rhonda_Winn |
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Article Submitted On: February 05, 2005
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