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Other Added - 7 Essential Elements for Profit-Pulling Ads
There is no getting around it - your cleaning business needs high quality cleaning supplies and equipment so you and your employees can effectively do the job of taking care of your clients' buildings. There are several places you can buy the chemicals you need to clean. Over 50% of the respondents to a recent survey done by thejanitorialstore.com showed they buy their supplies from a big box retailer. But there is a better solution to buying cleaning supplies and equipment than purchasing Lysol, 409, or window cleaner from
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE
The homebased and small business owner is the "Unsung Hero". Why? The small business owner and today even the homebased business owner are the cornerstones of our society. The homebased business owner employs a number of independent contractors. Small businesses account for a large percentage of our economic work force. Think of the homebased and small business owner as the leaders of a team. They organize their team, tell them the strategy they want to be followed and how to implement that strategy. The business
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
2. Formatting
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> << <= => /// $$$ ~~ :) ;) Also, make sure you can actually READ the most important part of your subject line - it would be awful if you were to create the World's Best Subject Line, only to have most email clients cut off the 'best part' so it's never even seen!
3. Focus
Don't try to sell with your ad. The point is just to get the potential customer interested enough to click on the link to your website or autoresponder: that's all!
4. Unique Selling Position (USP)
Whether you're a reseller, selling your own product, or are a member of an affiliate program, you need to find something UNIQUE about purchasing from YOU. Why should a person buy a product from you, when they can buy the exact same thing from thousands of other people, at the same price, with the same guarantee, etc.?
If you have your own website, offering a bonus of some sort is an obvious solution here. If you DON'T have your own site yet, it's a bit harder. However, what you CAN do is tailor your advertising to a unique AUDIENCE instead. For example, write ads aimed at different target markets: moms at home, the elderly, students, retirees, entrepreneurs, disabled persons, etc. Emphasize what your product can do for THIS person, in their particular situation, and you may give someone an idea they hadn't thought of, to your advantage!
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE i
Most financial executives use some form of rolling forecast to guide their financial planning and budgeting efforts, but do so in rudimentary fashion, employing mostly manual business performance management processes and spreadsheets that inevitably fail to deliver the accuracy and manageability they are seeking. A recent survey of more than 320 senior finance executives in North America and Europe showed that over 68% of companies have developed and deployed rolling forecasts. However, most of these executi
2. Formatting
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> << <= => /// $$$ ~~ :) ;) Also, make sure you can actually READ the most important part of your subject line - it would be awful if you were to create the World's Best Subject Line, only to have most email clients cut off the 'best part' so it's never even seen!
3. Focus
Don't try to sell with your ad. The point is just to get the potential customer interested enough to click on the link to your website or autoresponder: that's all!
4. Unique Selling Position (USP)
Whether you're a reseller, selling your own product, or are a member of an affiliate program, you need to find something UNIQUE about purchasing from YOU. Why should a person buy a product from you, when they can buy the exact same thing from thousands of other people, at the same price, with the same guarantee, etc.?
If you have your own website, offering a bonus of some sort is an obvious solution here. If you DON'T have your own site yet, it's a bit harder. However, what you CAN do is tailor your advertising to a unique AUDIENCE instead. For example, write ads aimed at different target markets: moms at home, the elderly, students, retirees, entrepreneurs, disabled persons, etc. Emphasize what your product can do for THIS person, in their particular situation, and you may give someone an idea they hadn't thought of, to your advantage!
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE
I have spent a lot of time learning to use the net for my advantage. I started with a website at least. Many people don't. Still, I have been doing the marketing for several companies online, companies that don't even have a websites. In one case, she's been selling off the internet for over a year all over Canada and into the U.S.. Still, no website. How does that even make sense? Aren't we always taught that our basic minimum is a website?Sure. That's true but if you look at the track record of certain prod
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> << <= => /// $$$ ~~ :) ;) Also, make sure you can actually READ the most important part of your subject line - it would be awful if you were to create the World's Best Subject Line, only to have most email clients cut off the 'best part' so it's never even seen!
3. Focus
Don't try to sell with your ad. The point is just to get the potential customer interested enough to click on the link to your website or autoresponder: that's all!
4. Unique Selling Position (USP)
Whether you're a reseller, selling your own product, or are a member of an affiliate program, you need to find something UNIQUE about purchasing from YOU. Why should a person buy a product from you, when they can buy the exact same thing from thousands of other people, at the same price, with the same guarantee, etc.?
If you have your own website, offering a bonus of some sort is an obvious solution here. If you DON'T have your own site yet, it's a bit harder. However, what you CAN do is tailor your advertising to a unique AUDIENCE instead. For example, write ads aimed at different target markets: moms at home, the elderly, students, retirees, entrepreneurs, disabled persons, etc. Emphasize what your product can do for THIS person, in their particular situation, and you may give someone an idea they hadn't thought of, to your advantage!
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE
Power Teams work well when there is an element of trust and integrity. Holding the information for a project is certainly one of those areas where trust is prominent. No one should own the information but all need to have unlimited access to it. Even then, the information needs to be stored and there should be only one or two administrators that look after it. This may seem like a lot of work but the ownership issue can cause problems unless defined ahead of time. If the information is stored in a database, you may want onl
4. Unique Selling Position (USP)
Whether you're a reseller, selling your own product, or are a member of an affiliate program, you need to find something UNIQUE about purchasing from YOU. Why should a person buy a product from you, when they can buy the exact same thing from thousands of other people, at the same price, with the same guarantee, etc.?
If you have your own website, offering a bonus of some sort is an obvious solution here. If you DON'T have your own site yet, it's a bit harder. However, what you CAN do is tailor your advertising to a unique AUDIENCE instead. For example, write ads aimed at different target markets: moms at home, the elderly, students, retirees, entrepreneurs, disabled persons, etc. Emphasize what your product can do for THIS person, in their particular situation, and you may give someone an idea they hadn't thought of, to your advantage!
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE
Check any Yellow Pages directory heading from one year to the next and see how many ads disappear, or reduced in size.Here are some little secrets that your Yellow Pages rep will never tell you but may save you a small fortune.1. A colored ad will double the amount of calls that you will receive over a black and yellow ad. The truth: There is no study by any independent research firm that verifies any increase in calls. Many large advertisers will use color in their ads when it is free and drop the color wh
5. YOU!
Inject some of YOURSELF into your ads! Using your own experience, or testimonial, can be HUGE in getting through to your customers. Explain how it has helped you, how easy/profitable/inexpensive it is. Your enthusiasm and passion for your product can be your best ally when writing ad copy.
6. Call to Action
Oddly enough, research has shown people are FAR more likely to click on a link, buy, or subscribe if you simply tell them to. So, including a "Click Here" or "Visit Our Website Now" can actually result in a higher response rate than ads without these simple instructions.
7. Ad Tracking
Don't even bother advertising without ad tracking. It is absolutely essential to your business success. You MUST know which ads are working, when, and where. You will probably be surprised: sometimes an ad you love will be a real dud, another you might find somewhat questionable will blow up your hit counter! Play around with different headings, wording, where you post, categories where you place your ads - they can all yield different results. I like to test my headlines on free FFA and Classifieds sites, then use the winners as subject lines for my safelist advertising.
Keep these seven Essential Elements in mind when creating all your advertisements (you might even want to print out this article for easy reference) and you'll soon have customers clammering for your products and services!
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