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    costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web

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    One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search.

    If the ad is clicked the merchant pays a fee – anywhere from 5 cents to $100. It’s a fabulous idea – ad campaigns targeted at your most likely customers.

    It’s such a fabulous idea that Google, the king of PPC, grossed $1.24 billion in the first 3 months of this year – most of it from advertising revenue.

    Watch out, though. There’s trouble in PPC land. The flip side to PPC is a phenomenon called “click fraud” or “click spam.”

    There are two types of click fraud. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web

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    If the ad is clicked the merchant pays a fee – anywhere from 5 cents to $100. It’s a fabulous idea – ad campaigns targeted at your most likely customers.

    It’s such a fabulous idea that Google, the king of PPC, grossed $1.24 billion in the first 3 months of this year – most of it from advertising revenue.

    Watch out, though. There’s trouble in PPC land. The flip side to PPC is a phenomenon called “click fraud” or “click spam.”

    There are two types of click fraud. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web

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    at Google, the king of PPC, grossed $1.24 billion in the first 3 months of this year – most of it from advertising revenue.

    Watch out, though. There’s trouble in PPC land. The flip side to PPC is a phenomenon called “click fraud” or “click spam.”

    There are two types of click fraud. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web

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    PC is a phenomenon called “click fraud” or “click spam.”

    There are two types of click fraud. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web

    Business Promotion In A New Way
    If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chum who were running the online store to sell tattoo designs (or used jeans or whatever) and today you see that two more guys have opened up much better stores. Hey,
    costs. It could be a competitor or a disgruntled former employee.

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web sites and each time someone clicks on an affiliate ad the web site owner receives a commission.

    Industry observers believe that affiliate click fraud is the biggest problem of the two. Either way, the result is the same – advertising budget depletion with little gain for the merchant.

    Either type of click fraud can be accomplished with the use of automated “robots” or by hiring an army of workers. The India Times reported in 2004 that a “growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 per month.”

    How serious is the problem? It’s hard to judge exactly, but click fraud is commonly estimated at 20% to 35% of all PPC ad campaigns.

    A recently

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