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  • Other Added - Protecting Your Profits on Pay-Per-Click Engines: The 3 Common Mistakes Marketers Make

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    use it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

    1. Choosing the Wrong Keywords

    The

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    The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Don’t overlook the basics.

    Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors to your web site for a per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.

    Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

    1. Choosing the Wrong Keywords

    The

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    ause they’ve got gaping holes in their PPC strategy. Don’t overlook the basics.

    Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors to your web site for a per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.

    Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

    1. Choosing the Wrong Keywords

    The

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    per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.

    Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

    1. Choosing the Wrong Keywords

    The

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    activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you’ll only be charged when someone clicks on your ad.

    Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Let’s look at three common mistakes PPC advertisers make:

    1. Choosing the Wrong Keywords

    The

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    1. Choosing the Wrong Keywords

    The wrong keywords deliver too much traffic that doesn’t convert, or too few visitors to impact your bottom line. The trick is to choose highly-targeted keywords that are targeted, yet popular enough that you’ll get decent traffic without blowing your entire budget in 24 hours. If you’re trying to get visitors to take action on your site, it’s mission critical to track your leads or sales at the keyword level. Without knowing which keywords did and did not perform, you won’t be able to maximize your advertising profits.

    2. Writing Ad Copy that Attracts Non-Buyers

    Generic-sounding copy is terrible, especially for pay-per-click. Something like “we offer business solutions to help your company succeed” is so vague that it’s going to attract people who have no use for your

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