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Other Added - Pay Per Click Marketing – Make Sure You Know Your Conversion Rate!
Most people, including myself earlier in my career make a big mistake: they keep an action list without setting priorities. It typically contains entries from top to bottom about calling people, filing documents, sending faxes, setting appointments. And at the end of the day, most of the actions have been done and people feel good about it. Nothing wrong with keeping track of activities and progress but if this is done outside the scope of your personal goals, you will not be able to achieve the successes over time.What's wrong here?Any action list without proper priorities or categories may give you a temporary 'kick' when crossing off items, but it will not help you to reach your goals effectively. The 'mixed-bag' of activities very
You shake your head and say, well
Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. Don't get so caught up in the production process that you lose sight of your advertising objective – it's not creative unless it sells!Here are 7 steps to producing your TV ad:1. Set clear goals and a budgetKnow and communicate your marketing objective. Determine your budget and develop a plan. What do you hope to achieve with your TV ad? Where, when and how frequently will it run? Ad placement can affect your overall production budget. Consider low-cost options
That’s all true, and a fair description of the process. Figuring out the proper keywords and finding them at the right price is somewhat challenging, but can be done with a little research. The process is both an art and science since you need to also write a short ad (25 characters for the headline, 35 for the two lines of copy).
All right, you’ve chosen the best keywords, got a good price, wrote a good call to action ad. Now all you do is sit back and wait for the money to roll in when the prospects click on the advertisement. The next day you haven’t seen any sales so you go over to check if your ad is running and see what the stats say. You take a look and see that your advertisement displayed 350 times and got 42 clicks.
You shake your head and say, well a
Suppose people that you have never met or heard of, in places you’ve never been to, by the hundreds or thousands or millions around the world, were actively promoting your products or your service without compensation, again, and again, and again. It sounds like a marketers dream, but it’s simply viral marketing at work.The Viral Marketing strategy is the process of providing your own free content be it product or service along with your ad copy, link, email, or other contact information. The recipients of your free product are allowed and actually encouraged to share it with their own visitors, prospects and clients at no charge. This is a fast way to increase your marketing at minimal costs or extra effort on your part.Below are some freque
That’s all true, and a fair description of the process. Figuring out the proper keywords and finding them at the right price is somewhat challenging, but can be done with a little research. The process is both an art and science since you need to also write a short ad (25 characters for the headline, 35 for the two lines of copy).
All right, you’ve chosen the best keywords, got a good price, wrote a good call to action ad. Now all you do is sit back and wait for the money to roll in when the prospects click on the advertisement. The next day you haven’t seen any sales so you go over to check if your ad is running and see what the stats say. You take a look and see that your advertisement displayed 350 times and got 42 clicks.
You shake your head and say, well
In our last installment of medical billing, we looked at what was involved as far as the software company hiring a programmer to create their software that will eventually be sold to the public. But programmers aren't enough because the software needs to be tested. The truth is, programmers make lousy testers because they are biased. That's why the software company needs to hire QA testers to make sure the software works as it should. So what should a medical billing company look for when hiring a QA tester? What follows is a list of a few things that you're going to want.Unlike other industries, QA testing medical billing software is a whole different animal. The reason is because you are dealing with a number of functions rather than just th
All right, you’ve chosen the best keywords, got a good price, wrote a good call to action ad. Now all you do is sit back and wait for the money to roll in when the prospects click on the advertisement. The next day you haven’t seen any sales so you go over to check if your ad is running and see what the stats say. You take a look and see that your advertisement displayed 350 times and got 42 clicks.
You shake your head and say, well
How many times on a daily basis are you asked to tell someone about your business? Have you ever stammered, scrambling for the right words to describe what you and your company are about? Do you feel that your business is so complex that you ramble on and on forever?Preparing carefully ahead of time for such situations can be one of the most important things that you do. It is called your 30 second commercial or elevator presentation. It is basically just that. In 30 seconds you should be able to tell precisely the most important details about your company.If you advertise, you already understand the need to shorten information into bullet points. The same concept applies here.For those of you who attend weekly social networking
You shake your head and say, well
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all possible to expand your relationship;community leaders strengthening bonds with you;businesses seeking beneficial joint ventures;unions bargaining more frequently in good faith;and legislators and political leaders viewing you as an important member of the business community.Yes, public relations indeed pa
You shake your head and say, well at least I’m getting some action. This goes on about the same for the next 5-7 days, you average 2100 displays and about 250 clicks. So that’s 250 views by highly targeted traffic and no sales. Now you figure out the catch 22. Your conversion rate is what you based your pay through for the advertising campaign on isn’t proving out. You’ve got a problem!
And that is what they don’t tell you. If your sales copy isn’t proven and you don’t know your true conversion rate, then it doesn’t matter how many targeted visitors you get. BTW, the conversion rate is the number of visitors divided by the number of sales (100 visitors and 3 sales gives you a 3% conversion rate). You must know this conversion rate in order to see if the keyword cost will pay through (example: if each click costs you .50, and your product sells for less than $50.00, and you only convert 1 in 100 you
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