stake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-A

OK, so you’ve heard that small fortunes can be earned from Internet Marketing and that you too can take part in the revolution. In this series of articles I am going to show you how you can succeed. In the previous article I discussed a number of ways of selling to your internet marketing niche for free but concluded that the fastest way to get results is using PPC advertising. In this article I’ll show how to correctly set up a PPC campaign. In this example I am using Google Adwords.

Finding your Keywords

Your keywords will have come from both your earlier research into both customer niche and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need to assume that you have an Adwords account and are broadly familiar with creating a Keyword Targeted campaign in Google Adwords.

Creating a Targeted Campaign

For this example we will assume that your niche is Antique Maps / Prints & Books and the people who collect them. (For this example you would really need to be a collector yourself such is the specialisation. However for the purposes of demonstrating how to correctly set up a targeted campaign it works well.)

OK, Lets start with how not to do it. A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-An

ticle I’ll show how to correctly set up a PPC campaign. In this example I am using Google Adwords.

Finding your Keywords

Your keywords will have come from both your earlier research into both customer niche and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need to assume that you have an Adwords account and are broadly familiar with creating a Keyword Targeted campaign in Google Adwords.

Creating a Targeted Campaign

For this example we will assume that your niche is Antique Maps / Prints & Books and the people who collect them. (For this example you would really need to be a collector yourself such is the specialisation. However for the purposes of demonstrating how to correctly set up a targeted campaign it works well.)

OK, Lets start with how not to do it. A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-A

his general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need to assume that you have an Adwords account and are broadly familiar with creating a Keyword Targeted campaign in Google Adwords.

Creating a Targeted Campaign

For this example we will assume that your niche is Antique Maps / Prints & Books and the people who collect them. (For this example you would really need to be a collector yourself such is the specialisation. However for the purposes of demonstrating how to correctly set up a targeted campaign it works well.)

OK, Lets start with how not to do it. A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-A

geted Campaign

For this example we will assume that your niche is Antique Maps / Prints & Books and the people who collect them. (For this example you would really need to be a collector yourself such is the specialisation. However for the purposes of demonstrating how to correctly set up a targeted campaign it works well.)

OK, Lets start with how not to do it. A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-A

stake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup with several hundred related keywords in it.

It is far better to break out the Campaign as follows:-

-Antique Publications
- - Antique Maps
- - - Antique Maps Europe, etc
- - - - Antique Maps Country
- - - - - Antique Maps Region
- - - - - - Antique Maps Town

And so on.... In this example you would have a similar breakout for Prints and Books and the later example you may wish to go down to the author or even title level. All Campaigns should first be broken down this way before adding ‘buy ....’: ‘download...’: ‘review....’ type keywords.

Each campaign will be different but it is vital you decide first how targeted your campaign need to be and therefore at what ‘level’ to set your adgroups and create your Ads.

Making sure your Ads are Relevant.

When adding keywords to your adgroups you want to add less than 25 keywords. For very targeted adgroups there may only be one or two. Having adgroups with 25 or less keywords will allow you to target your ad tightly with the keywords creating a highly relevant adgroup. This technique will also increase your CTR (Click Through Rate). Remember Google rewards relevant ads with a higher quality score (QS) and the higher your score the better. The price you pay per click will go down and your ad placement position will go up!

Keywords should be grouped together according to "Common" words, with both the keywords and Ad contain the same two words - (e.g. Antique Maps) AND the Ad then points to a specific and relevant ‘landing page’ within your website.

The 'landing page' is just as important and must contain relevant information about, in