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Other Added - Are You Getting These Benefits From Your Advertising?
People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products? You should include your signature file with all the questions you answer by e-mail. Your signature file should be no long
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you wha
Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.For an online business, traffic is paramount. Without it, conversions drop off, ROI’s dwindle and businesses can fail. In the United State
In Part 1, let's look at the power of knowing which headlines speak loudest to your audience.
Your customers know best - so let them choose your next headline
How? By using the power of split testing. Write two ads for every group of keywords that you bid on. Don't worry about writing different description lines or display URLs. For now, just make the headline the only difference between the two ads.
Google will show one ad to half of the people searching for that group of keywords, and the other ad to the other half – automatically. No extra work.
By looking at the click through rate (CTR) that each ad gets over time you'll know which headline 'grabs' your target audience more. Great right?
But don't stop there! Far too many AdWords beginners just kill the losing ad & keep spending money on the winner. Instead, spend just 15 minutes a week deleting your losing ad in each group and writing a new one to compete with the existing winner.
This might sound like a lot of work, especially if you have more than a dozen AdGroups, but it pays off for a long, long time. Just one letter or one question mark could change the CTR of your ad by more than 100%
It’s worth the investment of your time to find out what works and what doesn't.
So what are the side benefits?
Once you've tested a dozen or so headlines, you should start to get some good (even great) click through rates. There's no reason to accept less than 5% for all but the most broad keywords, certain markets will get 30-50%
Now take this headline (that's massively better than the one you started with) and use it in your other advertising:
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you what
One of the most engaging ways to talk about your business is by telling stories about your clients and how you helped them. Most of us love to tell and hear stories.When you describe how you helped a client, you are planting seeds in the mind of your listener or reader about what is possible. As your tale unfolds, sh
How? By using the power of split testing. Write two ads for every group of keywords that you bid on. Don't worry about writing different description lines or display URLs. For now, just make the headline the only difference between the two ads.
Google will show one ad to half of the people searching for that group of keywords, and the other ad to the other half – automatically. No extra work.
By looking at the click through rate (CTR) that each ad gets over time you'll know which headline 'grabs' your target audience more. Great right?
But don't stop there! Far too many AdWords beginners just kill the losing ad & keep spending money on the winner. Instead, spend just 15 minutes a week deleting your losing ad in each group and writing a new one to compete with the existing winner.
This might sound like a lot of work, especially if you have more than a dozen AdGroups, but it pays off for a long, long time. Just one letter or one question mark could change the CTR of your ad by more than 100%
It’s worth the investment of your time to find out what works and what doesn't.
So what are the side benefits?
Once you've tested a dozen or so headlines, you should start to get some good (even great) click through rates. There's no reason to accept less than 5% for all but the most broad keywords, certain markets will get 30-50%
Now take this headline (that's massively better than the one you started with) and use it in your other advertising:
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you wha
They measure about 2” x 3 1/2.”They weigh less than 1/4 of an ounce.They cost about a nickel or a dime.And, they pack a powerful punch!They are business cards, and they are your most effective, least expensive form of advertising. You can (and should!) carry them with you day and night, on the g
But don't stop there! Far too many AdWords beginners just kill the losing ad & keep spending money on the winner. Instead, spend just 15 minutes a week deleting your losing ad in each group and writing a new one to compete with the existing winner.
This might sound like a lot of work, especially if you have more than a dozen AdGroups, but it pays off for a long, long time. Just one letter or one question mark could change the CTR of your ad by more than 100%
It’s worth the investment of your time to find out what works and what doesn't.
So what are the side benefits?
Once you've tested a dozen or so headlines, you should start to get some good (even great) click through rates. There's no reason to accept less than 5% for all but the most broad keywords, certain markets will get 30-50%
Now take this headline (that's massively better than the one you started with) and use it in your other advertising:
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you wha
Did you know that the Internet offers you plenty of opportunities for a guaranteed residual income of over $200 a day? Residual income – also commonly known as "passive income" – refers to money generated with no effort from your side. In the offline world, rent income is often considered to be residual, since, once you hav
It’s worth the investment of your time to find out what works and what doesn't.
So what are the side benefits?
Once you've tested a dozen or so headlines, you should start to get some good (even great) click through rates. There's no reason to accept less than 5% for all but the most broad keywords, certain markets will get 30-50%
Now take this headline (that's massively better than the one you started with) and use it in your other advertising:
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you wha
Finders Keepers, Losers Weepers At one time I was in the residential building industry. I absolutely loved it. But I didn’t always make money. In fact, sometimes I would lose quite a bit of money.But you know who never lost money? The real-estate agent. I would work for months constructing the house
- use it in your Yellow Pages ad if you still have one
- use it in local press
- use it as a poster in your store
- or as a headline on your eBay store
- even in your next radio ad if you use it
You can take this powerful headline & use it just about anywhere. What about the landing page on your website? Or your business card? When your audience tells you what they want – it's your job to listen & then act accordingly.
"Give 'em what they want" and the sky's the limit.
In Part 2 of this series, we'll look at using AdWords to ethically spy on your competitors.
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